Advertising Research Productivity Ranked Fourth Nationally
The School of Advertising and Public Relations is tied for fourth nationally and eighth globally for advertising research productivity in a recent study published by the Journal of Business Research.
The study examined visibility in journals articles on advertising from 2008-2019, primarily focused on the three prominent U.S.-based advertising journals (Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising) as well as advertising-focused research in communications, marketing, business, and broader interdisciplinary academic journals.
The ranking supports the university administration’s priorities of increased visibility of campus research in top-tier journals and having more … Read more “Advertising Research Productivity Ranked Fourth Nationally”
Researchers, Bread Company Explore Attitudes Toward Ex-Offenders
A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background.
Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in terms of the fresh start mindset might counteract the blaming attitude that can make people feel less inclined to help addicts and ex-offenders.
To test their theories, the team—marketing doctoral student Tyler Milfeld of Wichita, Kansas, and Dan Flint, Regal Professor of Marketing in UT’s … Read more “Researchers, Bread Company Explore Attitudes Toward Ex-Offenders”
Haley, White Named DeForrest Jackson Professors
Professors Eric Haley and Candace White are the next recipients of the School of Advertising and Public Relations’ DeForrest Jackson Professorship.
The professorship is held by tenured faculty members in the school on a three-year rotating basis. Haley and White will hold the professorship from August 1, 2020 to July 31,2023. They succeed Mariea Hoy, who was selected as the inaugural recipient of the professorship in 2017.
The DeForrest Jackson Professorship, ADPR’s first named professorship, was created with a gift from Suzanne Sackleh Masters of Atlanta. She earned her bachelor’s degree in advertising in 1989 and made the gift in … Read more “Haley, White Named DeForrest Jackson Professors”
February 2019: Faculty/Staff News
Haley Named AAA President Elect
ADPR Professor Eric Haley was chosen President-Elect of the American Academy of Advertising (AAA), the leading international organization for the advancement of advertising scholarship, education and practice. He is currently serving as Vice President and will assume his new role during AAA’s annual conference, March 28-31 in Dallas, Texas. Haley will serve as AAA president in 2020.
Brotman Named Leonardo da Vinci Research Fellow
Howard Distinguished Endowed Professor of Media Management and Law and Beaman Professor of Journalism and Electronic Media Stuart N. Brotman was selected as a 2019 grantee and a Leonardo da Vinci … Read more “February 2019: Faculty/Staff News”