Forge your own path
CCI’s online master’s programs enable our students to meet their education, research, and professional goals from anywhere.
CCI Online Master’s Program—
Strategic and Digital Communication
Whether you’re looking to launch your career or forge a new professional path, the 100% online strategic and digital communication master’s concentration will prepare you for a career in the communications field and beyond. The Master of Science in Communication and Information, Strategic and Digital Communication (SDC) concentration is one of the only online master’s programs in the country that includes content from all college-wide disciplinary areas in advertising and public relations, communication studies, information sciences, and journalism and electronic media.
Advance Your Career On Time
The online concentration is tailored to the working professional by:
- Offering a flexible schedule through its asynchronous classes, meaning modules are prerecorded to be completed weekly or biweekly throughout the semester.
- Delivering a classroom feel by promoting strong collaboration and interaction between students and instructors.
- Allowing students autonomy to select which courses will help them develop new skills to light the way for the next step in their careers.
Unique Interdisciplinary Curriculum
The strategic and digital communication master’s concentration requires a minimum of 30 credit hours. Each of the four schools within the College of Communication and Information (CCI) offers three courses centered on communication strategies and the digital marketplace:
The Tombras School of Advertising and Public Relations
- Strategic Communication Tactics
- Strategic Communication Management
- Social Media Strategy and Tactics
The School of Communication Studies
- Interpersonal Conflict
- Social Influence, Persuasion, and Compliance Gathering
- Organizational Communication
- Strategic Leadership and Culture
The School of Journalism and Electronic Media
- Audience Analysis
- Digital Content Creation
- Global Communications
The School of Information Sciences
- Social Informatics
- Information Architecture
- Web Design
With no prerequisites for each three-credit hour course, you’re given the opportunity to craft your own unique curriculum based on your professional interests.
Affordability of an Online Degree
The online Master’s in Communication and Information program not only caters to the busy schedule of working professionals, it’s also among the most affordable graduate programs of its kind! Whether you reside in Tennessee, Hawaii, or anywhere in between, in-state and out-of-state tuition is nearly the same.
Prepare for an Exciting Career in Strategic and Digital Communication
Are you ready to enhance your skill set and resume in the workplace? Are you preparing to pivot from your current career into the communication field? Wherever you are in your career, the coursework provides training in strategic communications, management and workplace leadership, and digital platform tools and research.
Here are just a few job titles related to our online concentration:
Corporate Communications Director
Creative Services Director
Digital Strategy Director
Director of Creative Services
Director of Digital Marketing
Director of Communications and Digital Strategy
Donor Relations Manager
Digital Marketing Manager
Digital Product Manager
Marketing Communications Manager
Public Relations Director
SEO or SEM Manager
Request More Information
Please complete the form to receive updated application information for our online concentration. We will keep in contact with you to provide detailed enrollment information and application deadlines.
We’re here to help!
Program Manager, Online Master’s Program: Strategic and Digital Communication
Master of Science in Information Sciences
This versatile degree through the School of Information Sciences gives students all the tools they need to be skilled information professionals in a variety of settings, including libraries, healthcare, national labs, or academic organizations.
From information architecture to cataloging or digital archives, each online class is conducted live with your instructor and peers, and geared to engage the entire class.
Here’s just a few of the titles our alumni have gone on to hold after graduating with an MSIS degree: research librarian, UX designer, archivist, data manager, and more.
The School of Information Sciences also offers certificates, including:
- Health Informatics Certificate
- Research Data Management Certificate
- Youth Informatics Graduate Certificate
Questions? We’re here to help!
Coordinator of Student Services, School of Information Sciences