• Request Info
  • Visit
  • Apply
  • Give
  • Request Info
  • Visit
  • Apply
  • Give

Search

  • A-Z Index
  • Map

College of Communication and Information

  • Future Students
    • Undergraduate
    • Online Master’s
    • Residential Master’s
    • Doctoral
  • Current Students
    • Undergraduate
    • Graduate
  • Student Experience
    • Student Organizations
    • Hands-On Opportunities
    • Programs Abroad
  • Alumni & Friends
    • Giving Opportunities
    • Alumni Awards
    • Scholarships
  • Research & Innovation
  • About CCI
    • Overview
    • Directory
    • DEI
    • Board of Visitors
    • Join Our Team
  1. Home
  2. Future Students
  3. Online Master’s

Forge your own path

CCI’s online master’s programs enable our students to meet their education, research, and professional goals from anywhere.

CCI Online Master’s Program
Information Sciences Master’s Program

CCI Online Master’s Program—
Strategic and Digital Communication

Whether you’re looking to launch your career or forge a new professional path, the 100% online strategic and digital communication master’s concentration will prepare you for a career in the communications field and beyond. The Master of Science in Communication and Information, Strategic and Digital Communication (SDC) concentration is one of the only online master’s programs in the country that includes content from all college-wide disciplinary areas in advertising and public relations, communication studies, information sciences, and journalism and electronic media.

View Application Requirements – No GRE Required
Request More Information About the Online Program

Advance Your Career On Time

The online concentration is tailored to the working professional by:

  • Offering a flexible schedule through its asynchronous classes, meaning modules are prerecorded to be completed weekly or biweekly throughout the semester.
  • Delivering a classroom feel by promoting strong collaboration and interaction between students and instructors.
  • Allowing students autonomy to select which courses will help them develop new skills to light the way for the next step in their careers.

Unique Interdisciplinary Curriculum

The strategic and digital communication master’s concentration requires a minimum of 30 credit hours. Each of the four schools within the College of Communication and Information (CCI) offers three courses centered on communication strategies and the digital marketplace:

The Tombras School of Advertising and Public Relations

  • Strategic Communication Tactics
  • Strategic Communication Management
  • Social Media Strategy and Tactics

The School of Communication Studies

  • Interpersonal Conflict
  • Social Influence, Persuasion, and Compliance Gathering
  • Organizational Communication
  • Strategic Leadership and Culture

The School of Journalism and Electronic Media

  • Audience Analysis
  • Digital Content Creation
  • Global Communications

The School of Information Sciences

  • Social Informatics
  • Information Architecture
  • Web Design

With no prerequisites for each three-credit hour course, you’re given the opportunity to craft your own unique curriculum based on your professional interests.

Explore the Full List of Online Concentration Courses

Affordability of an Online Degree

The online Master’s in Communication and Information program not only caters to the busy schedule of working professionals, it’s also among the most affordable graduate programs of its kind! Whether you reside in Tennessee, Hawaii, or anywhere in between, in-state and out-of-state tuition is nearly the same.

Explore Graduate Tuition and Fees

Prepare for an Exciting Career in Strategic and Digital Communication

Are you ready to enhance your skill set and resume in the workplace? Are you preparing to pivot from your current career into the communication field? Wherever you are in your career, the coursework provides training in strategic communications, management and workplace leadership, and digital platform tools and research.

Here are just a few job titles related to our online concentration:

Brand Manager

Campaign Manager

Corporate Communications Director

Creative Services Director

Digital Strategy Director

Director of Creative Services

Director of Digital Marketing

Director of Communications and Digital Strategy

Donor Relations Manager

Digital Marketing Manager

Digital Product Manager

Marketing Communications Manager

Public Relations Director

SEO or SEM Manager

Students engaging with a smart board

Request More Information

Please complete the form to receive updated application information for our online concentration. We will keep in contact with you to provide detailed enrollment information and application deadlines.

Loading…

CCI Graduate Studies Handbook

We’re here to help!

Alexis Anderson

Program Manager, Online Master’s Program: Strategic and Digital Communication

aande135@utk.edu

Master of Science in Information Sciences

This versatile degree through the School of Information Sciences gives students all the tools they need to be skilled information professionals in a variety of settings, including libraries, healthcare, national labs, or academic organizations.

Real-Time Courses

From information architecture to cataloging or digital archives, each online class is conducted live with your instructor and peers, and geared to engage the entire class.

Careers

Here’s just a few of the titles our alumni have gone on to hold after graduating with an MSIS degree: research librarian, UX designer, archivist, data manager, and more.

Certificate

The School of Information Sciences also offers certificates, including:

  • Health Informatics Certificate
  • Research Data Management Certificate
  • Youth Informatics Graduate Certificate
View Application Requirements – No GRE Required
Request More Information About the MSIS Program

Questions? We’re here to help!

Tanya Arnold

Coordinator of Student Services, School of Information Sciences

865-974-2858

tnarnold@utk.edu

College of Communication and Information

302 Communication & Information Building
1345 Circle Park Drive Knoxville, TN 37996-0332

Email: cci@utk.edu

Undergraduate Advising Phone: 865-974-3603
Administration Office Phone: 865-974-3031

The University of Tennessee, Knoxville
Knoxville, Tennessee 37996
865-974-1000

The flagship campus of the University of Tennessee System and partner in the Tennessee Transfer Pathway.

ADA Privacy Safety Title IX