Qinran Li’s curriculum vitae (PDF)
Qinran Li is a College of Communication and Information doctoral student with a concentration in advertising. Her research interests focus on social media’s influence on consumer behavior. She explores psychological effects of influencer marketing and digital advertising strategies.
Prior to the PhD program, she graduated from Boston University with a master’s degree in media science: marketing communication research. She holds a bachelor’s degree in Chinese language and literature and a bachelor’s degree in cultural industry management from Communication University of China.
Research Interests
- Influencer advertising
- Social media
- Health advertising
- Consumer literacy
Advisors
