Qinran Li’s curriculum vitae (PDF)
Qinran Li is a doctoral student at the Tombras School of Advertising at Public Relation. Her research interests focus on social media’s influence on consumer behavior and mental health. She explores psychological effects of influencer marketing and digital advertising strategies.
Prior to the PhD program, she graduated from Boston University with a master’s degree in media science: marketing communication research. She holds a bachelor’s degree in Chinese language and literature and a bachelor’s degree in cultural industry management from Communication University of China.
Research Interests
- Influencer advertising
- Social media
- Mental health
Advisor
