Jie Chen’s curriculum vitae (PDF)
Jie Chen is a doctoral candidate at the Tombras School of Advertising and Public Relations. Her education has focused on advertising with a Master of Science in Communication and Information from the University of Tennessee, Knoxville.
Her current research focuses on AI in advertising and AI advertising disclosure. She was investigating the impact of disclosure policies on AI-generated advertisements. Given the novelty of AI, there are currently no policies that require companies to disclose that they are using such technologies. Additionally, she was specifically exploring advanced AI tools. She aims to investigate public conversation surrounding AI tools and assess the implications for advertising.
Research Interests
- AI in advertising
- AI advertising disclosure
PhD Committee
