Strategic and Digital Communication, MSCI
This online concentration allows busy working professionals the flexibility they need to pursue their goal of earning a master’s to advance their career. Start your application today!
Program overview
Whether you’re looking to launch your career or forge a new professional path, this 100-percent online master’s program will prepare you for a career in the communications field and beyond.
The Master of Science in Communication and Information, Strategic and Digital Communication (SDC) concentration is one of the only online master’s programs in the country that includes content from all college-wide disciplinary areas in advertising and public relations, communication studies, information sciences, and journalism and media.
Online asynchronous courses allow students autonomy in when they do their schoolwork, but components built into the courses deliver a classroom feel by promoting strong collaboration and interaction between students and instructors.
Why study Strategic and Digital Communication?
Advance your career on time
The online concentration is tailored to the working professional by:
- Offering a flexible schedule through its asynchronous classes, meaning modules are prerecorded to be completed weekly or biweekly throughout the semester.
- Delivering a classroom feel by promoting strong collaboration and interaction between students and instructors.
- Allowing students autonomy to select which courses will help them develop new skills to light the way for the next step in their careers.
Unique interdisciplinary curriculum
The strategic and digital communication master’s concentration requires a minimum of 30 credit hours. Each of the four schools within the College of Communication and Information (CCI) offers three courses centered on communication strategies and the digital marketplace:
The Tombras School of Advertising and Public Relations
- Strategic Communication Tactics
- Strategic Communication Management
- Social Media Strategy and Tactics
The School of Communication Studies
- Interpersonal Conflict
- Social Influence, Persuasion, and Compliance Gaining
- Organizational Communication, Strategic Leadership, and Culture
The School of Journalism and Media
- Audience Analysis
- Digital Content Creation Basics
- Global Communications
The School of Information Sciences
- Social Informatics
- Information Architecture
- Web Design
With no prerequisites for each three-credit hour course, you’re given the opportunity to craft your own unique curriculum based on your professional interests.
Explore details for the courses in this program
Affordability
The online Master’s in Communication and Information program not only caters to the busy schedule of working professionals, it’s also among the most affordable graduate programs of its kind! Whether you reside in Tennessee, Hawaii, or anywhere in between, in-state and out-of-state tuition is nearly the same.
This degree really helped me focus on the other side of my career field that I haven’t had a lot of experience in, and ever since I started getting this degree, it’s gone hand-in-hand with this current position. I’ve been able to go back and forth and bring what I’ve learned in class to work, everything from the strategic communications side to the user experience design.”
Melissa Espinales (’24)
Marketing and Communications Manager, MSCI alumna
What can you do with MSCI with a concentration in Strategic and Digital Communications?
Are you ready to enhance your skill set and resume in the workplace? Are you preparing to pivot from your current career into the communication field? Wherever you are in your career, the coursework provides training in strategic communications, management and workplace leadership, and digital platform tools and research.
Here are just a few job titles related to our online concentration:
Brand Manager
Campaign Manager
Corporate Communications Director
Creative Services Director
Digital Strategy Director
Director of Creative Services
Director of Digital Marketing
Director of Communications and Digital Strategy
Donor Relations Manager
Digital Marketing Manager
Digital Product Manager
Marketing Communications Manager
Public Relations Director
SEO or SEM Manager
We’re here to help!
Alexis Anderson
Program Manager, Online Master’s Program: Strategic and Digital Communication
Request more information
Please complete the form to receive updated application information for our online concentration. We will keep in contact with you to provide detailed enrollment information and application deadlines.
Admissions and aid
