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Whether you’re looking to launch your career or forge a new professional path, the 100% online strategic and digital communication master’s concentration will prepare you for a career in the communications field and beyond. The Master of Science in Communication and Information, Strategic and Digital Communication (SDC) concentration is one of the only online master’s program in the country that includes content from all college-wide disciplinary areas in advertising and public relations, communication studies, information sciences, and journalism and electronic media.


Alex Anderson

 

“The Strategic and Digital Communication degree concentration has a pioneering interdisciplinary focus that offers you an opportunity to learn from award-winning faculty about the communication practices that matter most to you and your professional goals.”

ALEXIS ANDERSON, Program Manager, Online Master’s Program: Strategic & Digital Communication

 

Advance Your Career on Your Time

The online concentration is tailored to the busy schedule of a working professional. All classes are asynchronous, meaning modules are prerecorded to be completed weekly or biweekly throughout the semester whenever best fits your schedule. Additionally, courses deliver a classroom feel by promoting strong collaboration and interaction between students and instructors. Whether you would like to manage websites or drive your company’s strategy on social media influencers, you pick the courses that will enhance your skills in the workplace.

 

Unique Interdisciplinary Curriculum

The strategic and digital communication master’s concentration requires a minimum of 30 credit hours, and offers courses from the four schools within the College of Communication and Information (CCI). Each of which offer three courses that focus on communication strategies and the digital marketplace. With no prerequisites for each course, you’re given the opportunity to craft your own unique curriculum based on your professional interests. Courses are three credit hours each. Complete in as little as two years if you take two classes a semester, including summer session.


Interpersonal Conflict

Social Influence, Persuasion, and Compliance Gathering

Organizational Communication Communication

Strategic Leadership and Culture



Explore the Full List of Online Concentration Courses

Ciera Noe

“The fact that the Strategic and Digital Communication Concentration offers a variety of different courses has helped me explore my interests, and now I feel more confident about having multiple doors to open in the future.”

CIERA NOE, Master’s Student in the Strategic and Digital Communication Concentration


Prepare for an Exciting Career in Strategic & Digital Communication

Are you ready to enhance your skill set and resume in the work place? Are you preparing to pivot from your current career into the communication field? Wherever you are in your career, the coursework provides training in strategic communications, management and workplace leadership, and digital platform tools and research. Below are just a few job titles related to our online concentration:

  • Brand Manager
  • Campaign Manager
  • Corporate Communications Director
  • Creative Services Director
  • Digital Strategy Director
  • Director of Creative Services
  • Director of Digital Marketing
  • Director of Communications and Digital Strategy
  • Donor Relations Manager
  • Digital Marketing Manager
  • Digital Product Manager
  • Marketing Communications Manager
  • Public Relations Director
  • SEO or SEM Manager


Related Career Growth & Salaries Include:


Checkmark IconWeb Developers & Digital Designers

2020 Median Pay:
$77,200 per Year
Job Growth Outlook:
8% (Much Faster than Average)

Checkmark IconADVERTISING, PROMOTIONS, AND MARKETING MANAGERS

2020 Median Pay:
$141,490 per Year
Job Growth Outlook:
6% (Faster than Average)

Checkmark IconPUBLIC RELATIONS SPECIALIST


2020 Median Pay:

$62,810 per Year
Job Growth Outlook:
7% (Faster than Average)

Checkmark IconPUBLIC RELATIONS & FUNDRAISING MANAGERS

2021 Median Pay:
$118,430 per Year
Job Growth Outlook:
9% (Much Faster than Average)

According to the 2020 U.S. Bureau of Labor Statistics Occupational Outlook Handbook


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Affordability of an Online Degree at UT

The online Master’s in Communication and Information program not only caters to the busy schedule of working professionals, it’s also among the most affordable graduate programs of its kind! Whether you reside in Tennessee, Hawaii, or anywhere in between, in-state and out-of-state tuition is nearly the same.

➡️Explore Graduate Tuition & Fees

Request More Information

Please fill out the form below to receive updated application information for our online concentration. We will keep in contact with you to provide detailed enrollment information and application deadlines.

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Program Contact Information

Alexis Anderson
Program Manager
aande135@utk.edu