Whether you’re looking to launch your career or forge a new professional path, the 100% online strategic and digital communication master’s concentration will prepare you for a career in the communications field and beyond. The Master of Science in Communication and Information, Strategic and Digital Communication (SDC) concentration is one of the only online master’s programs in the country that includes content from all college-wide disciplinary areas in advertising and public relations, communication studies, information sciences, and journalism and electronic media.
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“The Strategic and Digital Communication degree concentration has a pioneering interdisciplinary focus that offers you an opportunity to learn from award-winning faculty about the communication practices that matter most to you and your professional goals.” ALEXIS ANDERSON, Program Manager, Online Master’s Program: Strategic & Digital Communication |
Advance Your Career on Your Time
Unique Interdisciplinary Curriculum
Strategic Communication Tactics
Strategic Communication Management
Social Media Strategy & Tactics
Interpersonal Conflict
Social Influence, Persuasion, and Compliance Gathering
Organizational Communication
Strategic Leadership and Culture
Social Informatics
Information Architecture
Web Design
Audience Analytics
Digital Content Creation
Global Communications
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“The fact that the Strategic and Digital Communication Concentration offers a variety of different courses has helped me explore my interests, and now I feel more confident about having multiple doors to open in the future.” CIERA NOE, Master’s Student in the Strategic and Digital Communication Concentration |
Prepare for an Exciting Career in Strategic & Digital Communication
Are you ready to enhance your skill set and resume in the work place? Are you preparing to pivot from your current career into the communication field? Wherever you are in your career, the coursework provides training in strategic communications, management and workplace leadership, and digital platform tools and research. Below are just a few job titles related to our online concentration:
- Brand Manager
- Campaign Manager
- Corporate Communications Director
- Creative Services Director
- Digital Strategy Director
- Director of Creative Services
- Director of Digital Marketing
- Director of Communications and Digital Strategy
- Donor Relations Manager
- Digital Marketing Manager
- Digital Product Manager
- Marketing Communications Manager
- Public Relations Director
- SEO or SEM Manager
— Related Career Growth & Salaries Include: —
Web Developers & Digital Designers
2020 Median Pay:
$77,200 per Year
Job Growth Outlook:
8% (Much Faster than Average)
ADVERTISING, PROMOTIONS, AND MARKETING MANAGERS
2020 Median Pay:
$141,490 per Year
Job Growth Outlook:
6% (Faster than Average)
PUBLIC RELATIONS SPECIALIST
2020 Median Pay:
$62,810 per Year
Job Growth Outlook:
7% (Faster than Average)
PUBLIC RELATIONS & FUNDRAISING MANAGERS
2021 Median Pay:
$118,430 per Year
Job Growth Outlook:
9% (Much Faster than Average)
According to the 2020 U.S. Bureau of Labor Statistics Occupational Outlook Handbook
Affordability of an Online Degree at UT
The online Master’s in Communication and Information program not only caters to the busy schedule of working professionals, it’s also among the most affordable graduate programs of its kind! Whether you reside in Tennessee, Hawaii, or anywhere in between, in-state and out-of-state tuition is nearly the same.