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Online Master’s Program: Strategic and Digital Communication

Whether you’re looking to launch your career or forge a new professional path, our completely online master’s of science will prepare you for a career in the communications field and beyond. The Strategic and Digital Communication concentration is one of the only online master’s program in the country that includes content from all college-wide disciplinary areas in advertising and public relations, communication studies, information sciences, and journalism and electronic media. All classes are asynchronous, meaning you can fit lessons into your busy schedule.

View Application Requirements

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Admission to the Online Communication Master’s Program

Students are admitted every semester, so you can enroll when you are ready. All undergraduate degrees are welcome. The GRE Test is NOT required for this online concentration.

Applicants must meet UT Graduate School academic requirements and apply online to the Office of Graduate Admissions.

CCI Application Requirements

  • CV or Resume
  • Written statement (400-700 words) of the applicant’s goals and reasons for pursuing the degree
  • At least three letters of recommendation from individuals qualified to judge academic and/or professional qualities. At least one of the persons should have knowledge of and be able to discuss the academic ability of the applicant.
  • TOEFL (Test of English as a Foreign Language) for international applicants

Learn about tuition and fees for UT online programs.

 

Advance Your Career on Your Time

The online concentration requires a minimum of 30 credit hours. Whether you want to manage websites or drive your company’s strategy on social media influencers, you pick the courses that will enhance your skills in the workplace.

The four schools in CCI are each offering three courses that focus on communication strategies and the digital marketplace. These interdisciplinary courses are standalone with no prerequisites. Two classes will be offered in the summer 2021 semester.

Most courses are three credit hours each. If you take two classes a semester, including summer session, you could complete this degree program in two years.

View Full List of Online Concentration Courses
 

Prepare for New Opportunities

Are you ready to enhance your skill set and resume in the work place? Are you preparing to pivot from your current career into the communication field? Wherever you are in your career, the coursework provides training in strategic communications, management and workplace leadership, and digital platform tools and research. Below are just a few job titles related to our online concentration:

Brand Manager
Campaign Manager
Corporate Communications Director
Creative Services Director
Digital Strategy Director
Director of Creative Services
Director of Digital Marketing

Director of Communications and Digital Strategy
Donor Relations Manager
Digital Marketing Manager
Digital Product Manager
Marketing Communications Manager
Public Relations Director
SEO or SEM Manager

Request More Information

Please fill out the form below to receive updated application information for our online concentration. We will keep in contact with you as more detailed enrollment information becomes available.

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Program Contact Information

Alexis Anderson
Program Manager
aande135@utk.edu