Innovation Labs and facilities

The College of Communication and Information offers multiple and diverse hands-on experiences for students, and these opportunities include the use of CCI’s Innovation Labs and additional facilities.

Two Advertising and Public Relations students give a presentation in the Adam Brown Social Media Command Center

Adam Brown Social Media Command Center

The ABSMCC provides the College of Communication and Information faculty, staff and students free access to Sprinklr, the same leading technology that Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.

Message Effects lab

Message Effects Lab

The Message Effects Lab is an adaptable lab space to support a wide range of user and behavioral research to enable students and faculty to study the effectiveness of messages.

A student works in the Scripps Lab.

Scripps Convergence Lab

Scripps Convergence Lab, 402 Communication & Information Building, provides communication and information students with a transformative facility for creating, writing, and producing a variety of projects to prepare themselves for successful careers as working professionals.

Public Speaking Center and Tennessee Online Public Center (TOPS)

The Public Speaking Center was originally established as an on-campus public speaking center in the Communication and Information Building as a way to provide students private feedback. Now, there is a second location in John C. Hodges Library, and a mobile app, The Online Public Speaking app (TOPS). All of these resources are designed to help students in their speaking endeavors.

Two students sit with User Experience Lab director Logan Montuori at computers in the lab while they conduct testing.

User Experience Lab

The UXL supports interdisciplinary research by faculty, graduate students, and other researchers. The lab has tools designed to explore users’ experiences with technology by making accurate, empirical measurements as users perform tasks on a product or system.