Adam Brown Social Media Command Center

Posted by Brandy Mmbaga Have you told someone how awesome they are today? Well, you have to – that’s the point of National Compliment Day! I know what you are thinking… “Wow, is that today?!” It absolutely is! A compliment is “a polite expression of admiration or praise.” So, letting someone know they have a great…

Posted by James Zhang Martin Luther King Jr. Day, which is an American federal holiday that marks the birth of the civil rights movement advocate Martin Luther King, is around the corner. Considering the influence of Dr. King on civil rights movements, it is interesting to take a look at what people across the nation…

Posted by Cassandra Huang Hello folks! We hope all of you had a joyful and restful winter break! Welcome back to campus! In the Spring 2019 semester, the Adam Brown Social Media Command Center will be open from Monday to Thursday from 8:30 am to 9 pm, and on Friday from 8:30 am to 5 pm.…

Posted by Ying Xiong Many universities in the U.S. have started the new semester. From January 2 to January 16, 2019, 32,000 tweets mentioned “new semester.” The discussion of the new semester reached the peak on January 7, 2019, when it was the first day of the spring semester for many universities. “Welcome back” was…

Posted by Brandon Boatwright The movie Bird Box was released on Netflix on December 13. You may have seen it with your own eyes (pun intended).  The post-apocalyptic film stars Sandra Bullock (as Malorie) as she navigates a world blindfolded so as to avoid seeing mysterious creatures that somehow drive people to commit mass suicide.…

Posted by Leah Cannon While we students wrap up the fall semester, several network shows are wrapping up the fall season. A lot of viewers took to social media to share their thoughts on their favorite programs’ fall finales. This is probably a good time to mention that there may be spoilers in this post,…

Posted by Ying Xiong On November 20, 2018, Facebook and Instagram went down for several hours. In total, 27,000 tweets discussed Facebook and Instagram’s down on November 20. The Twitter discussion started from 7 am, reached the peak at 10 am, and decreased at night. Among all the on-topic posts, half of the tweets hold…

Posted by James Zhang. On November 26, 2018 at 2:52:59 p.m. (ET), NASA spacecraft Insight successfully landed on Mars. As a significant technological as well as scientific success, the public in the United States are passionate about this safe landing. Their curiosity into NASA’s new scientific exploratory journey on Mars is well-reflected through social media.…

Posted by Brandon Boatwright Wednesday was a big day on campus. Vols from all across the country and around the world came together to donate more than $2 million as part of the Big Orange Give. Every investment in the University of Tennessee, no matter the size, goes directly to helping improve the lives of…

Posted by Brandon Boatwright Last week was homecoming at UT Knoxville, and we had a blast celebrating with all current, former and future Vols on campus. A win over Charlotte didn’t hurt, either. We covered the anticipation for homecoming last week, and ran the final analysis on the Twitter conversation today showcasing all that you…