Explore cutting-edge social media analytics
The Adam Brown Social Media Command Center (ABSMCC) provides cutting-edge technology to explore and analyze social media’s reach, sentiment, and effects. ABSMCC uses the deep analytical power of Sprinklr technology which is the same leading technology used by Fortune 100 companies world-wide.
The ABSMCC was established with a generous gift from Adam Brown (‘94) and was supported in the early years by funding from Charlie Tombras (‘64), president and CEO of The Tombras Group. In 2023, ABSMCC became a CCI Innovation Lab.
Contact us at [email protected] if you have questions or if you’re interested in using the ABSMCC for research; would like to use Sprinklr in your classroom or have it demonstrated to a class; or are interested in speaking with an ABSMCC team member about community outreach.
Using the latest tech to understand social media
The Adam Brown Social Media Command Center (ABSMCC) is located in 460 Communication and Information Building in the Circle Park area of campus. The ABSMCC provides the College of Communication and Information faculty, staff and students access to Sprinklr, the same leading technology that Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.
Supporting some of the world’s most trusted brands like Microsoft, Comcast, and Capital One, Sprinklr is the industry standard for social analytics and brand listening. Sprinklr uses powerful AI technology to scan digital sources (e.g. blogs, news, forums, reviews) for query, opening doors for deep insight and research opportunities. The platform has access to all mainstream social networking sites including: X (full access), Reddit (full access), YouTube, Instagram, Tumblr, Facebook, and Tik Tok. Additionally, there is access to other online platforms like forums, Disqus, RSS feeds, popular press news sources, Quora, web articles, WordPress, brand reviews, blogs/websites, and more.
Sprinklr’s search features allow the ABSMCC access to over 350 million online data sources. Sprinklr allows UT faculty, students, and staff with an exciting opportunity to examine both direct engagement with—and indirect conversations about—any brand, organization, topic, or event of interest. We can analyze these conversations to better understand key topics, what outside influences are inspiring those conversations, and what characteristics lead to higher levels of audience engagement.
Sprinklr conducts various analyses, including the volume of posts, sentiment analysis, emotion, topics of brand conversations, audience affinities, geographic analyses, and more. Historical search features and trends forecasting enables Sprinklr users to gain meaningful insight, and hands-on experience in the world of social media management, brand management, public relations, advertising, and so much more.
To the right demonstration of how to utilize Sprinklr in the Adam Brown Social Media Command Center.
Hours and reservations
Hours
- Monday-Thursday 10 a.m. to 4 p.m.
- Friday 10 a.m. to 2 p.m.
Who can reserve
ABSMCC is a CCI space and approval of reservations is done by the dean’s office. CCI students, faculty, and staff are given priority for use.
How to reserve
ABSMCC uses 25Live, the campus-wide room scheduling system, for reserving rooms. 25Live requires NetID login and pages open in a new browser tab/window.
Our story
The Adam Brown Social Media Command Center is powered by Sprinklr technology and operated through a fund established for the college by Adam Brown, an alumnus of the College of Communication and Information at the University of Tennessee, Knoxville. Brown’s gift is part of the College of Communication and Information’s $15 million “Investing in the Journey to the Top 25” fundraising campaign.
Additional funding for the Adam Brown Social Media Command Center is provided through the Tombras Social Media Analytics Fund, which was established by Charlie Tombras, president and CEO of The Tombras Group and a 1964 UT advertising graduate.
The Adam Brown Social Media Command Center is located in Room 460 of the Communication and Information Building.
We’re here to help!
Contact the CCI Innovation Labs manager with questions about using the Adam Brown Social Media Command Center.
Logan Montuori
CCI Innovation Labs Manager