CCI’s Innovation Labs take learning and research to the next level
The Innovation Labs are available for use for free by College of Communication and Information students, faculty, and staff. Our labs are also available for use by other UT researchers, external academics, and external market clients—see our services and rates below!
Adam Brown Social Media Command Center
The ABSMCC provides College of Communication and Information faculty, staff, and students free access to Sprinklr, the same leading technology that Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.
iLab
The iLab is equipped with high-performance workstations, robots, digitization equipment, and virtual reality headsets, making it a space where teams of students, faculty, and collaborators can delve into complex issues or enjoy a game of Mario Kart.
Message Effects Lab
The MEL is an adaptable lab space to support a wide range of user and behavioral research to enable students and faculty to study the effectiveness of messages.
User eXperience Lab
The UXL supports interdisciplinary research by faculty, graduate students, and other researchers. The lab has tools designed to explore users’ experiences with technology by making accurate, empirical measurements as users perform tasks on a product or system.
Services and rates
Types of services
- In-person: Our experts will meet your users where they are, whether in the real world or in our Lab, to run tests and observe user behavior.
- Remote: Our experts will Collect and analyze data from users who complete user testing on their own devices, wherever they may be.
- Virtual: Our experts will guide and interact with users participating in remote user testing via video conferencing.
Below is a list of our standard services and prices. For more information or to set up a tour of the lab please contact the lab manager at [email protected].
| Expert Analysis | User Testing | Educational Training & Instruction | Lab Use & Access Fee | Industry & Professional Workforce Training | |
| UT Researchers | $160/hour | $110/hour | $36/hour | $68/hour | $134/hour |
| External Academics | $246/hour | $169/hour | $55/hour | $104/hour | $206/hour |
| External Market | $320/hour | $400/hour | $100/hour | $250/hour | $425/hour |
Effective Dates: July 1, 2025 – June 30, 2027
Expert analysis: Expert analysis and evaluation to inform research and product development conducted without participants.
User testing: CCI Labs led user testing to inform research and product development conducted with participants requiring IRB protocols and non-research activities (e.g., product development).
Educational training and instruction: Instructive and training activities to support a variety of learners and learning objectives.
Lab use and access fee: Use of lab instrumentation, creative media, and technology and access to the CCI Labs for the conducting of research requiring IRB protocols and non-research activities (e.g., product development). (Additional Service Educational Training may be required)
Industry and professional workforce training: Develop, deliver, and assess training, workshops, and curriculum to industry and professionals regarding the latest in user experience and related areas, including evolving user and workforce needs.
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