Adam Brown Social Media Command Center

One million dollars in one day. That was the goal of Big Orange Give. To most, this would seem to be a daunting challenge. But most don’t have the advantage of the Volunteer Spirit. In a 24-hour span, we were fortunate enough to watch an online conversation unfold centered around the generosity of the University of…

There are few things that we here in the Adam Brown Social Media Command Center enjoy more than caffeine. Our software may be powered by Salesforce, but we’re powered by coffee. It’s only fitting, then, that we celebrate National Coffee Day with the rest of the Internet. We don’t want to minimize the significance of…

The 69th Primetime Emmy Awards prompted plenty of talking points on social media Sunday night. Of course, the majority of online chatter around the Emmys focused on the winners from the evening. But a few things really stood out from this year’s ceremony; check out the word cloud below that highlights some of the keywords…

Well, the day has finally arrived! After months (even centuries!) of anticipation, the total solar eclipse has made its way to the state of Tennessee. As stargazers and solar enthusiasts track the sun’s movement across the United States, we will be tracking their conversations on social media to share their perspective from the Knoxville area.…