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Rocky Top Business Award Alumni Feature: Pierce LaMacchia (’12), Co-owner of K Brew
“There was this energy of the power of words, the power of presentation, the power of critiquing everything in that realm that translated to all areas of communication,” Pierce LaMacchia (‘12) said as he recalled the lessons that most impacted him while studying public relations at the University of Tennessee, Knoxville. LaMacchia took that power…
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Journalism & Media Alumni Team Up to Create Bonnie Hufford Endowment
From left: School of Journalism and Media Professor Emerita Dorothy Bowles; Lisa Hood Skinner (’80), Mack Hufford (Bonnie’s brother), and Fatima Hyder (’94). Bonnie Hufford put her all into what she did, whether she was teaching students proper grammar and Associated Press style or fundraising for the American Cancer Society. Before she passed away after…
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Students Learn About British Sports Culture in the UK
School of Journalism and Media major Alex Carpenter could not help but get emotional while walking the Old Course in St. Andrews, Scotland, this summer. The historic golf course is considered the birthplace of modern golf. Carpenter loves the game and has fond memories of golfing and watching tournaments with his grandparents. “Tiger Woods, Jack…
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SIS Alumna Earns ALA Equality Award for Transforming Hiring Practices at KSU Libraries
When Kristina Clement (’18) took on her current role as assistant director of academic engagement and instruction for collegiate librarians at Kennesaw State University, she quickly began having informal conversations with library employees that inspired her to approach a colleague with an idea. It wasn’t long before Clement and her coworker, Karen Doster-Greenleaf, had a…
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Rocky Top Business Award Alumni Feature: Mike Maddux (‘83), Owner of Moonshine Mountain Cookie Company
From lemonade stands to national recognition, Mike Maddux (’83) has achieved remarkable success with Moonshine Mountain Cookie Company. His entrepreneurial journey began long before the company was founded. As a child, he sold Kool-Aid and mistletoe. Now, as the owner of Moonshine Mountain Cookie Company, he’s earning national recognition from USA TODAY. Maddux’s career has…
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Students Win Telly Awards for Paralympics Coverage, Documentary Work
School of Journalism and Media students won five national Telly Awards for their coverage of the 2024 Paralympic Games. The awards program honors the best work created in television and video. The program receives more than 13,000 entries globally each year from some of the most respected companies in television, advertising, filmmaking, and online content.…
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Rocky Top Business Awards Alumni Feature: Chris Oneal (’91), Owner of Stones River Consulting
As an undergraduate majoring in speech, Chris Oneal (’91) tutored business majors who he recalls were terrified of talking in front of other people. With his minors in women’s studies and theatre, Oneal was at ease speaking in front of diverse audiences and realized that would give him an advantage in the business world over those lacking advanced communication…
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Tombras School Students Gain Career Insights During Chicago Networking Trip
For many students who participate in a Tombras School of Advertising and Public Relations networking trip, it represents either their first or last major experience with the Tombras School and the University of Tennessee, Knoxville. These trips can inspire students’ career paths and enlighten them about opportunities and environments in their industry they would never…
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CCI Launches New Online Bachelor’s Degree Program
The College of Communication and Information (CCI) opened applications this week for the first online, Tennessee-based communication and information bachelor’s degree program, increasing access to a four-year degree. With more than 900,000 Tennesseans having earned some college credit but no degree, an online program such as the Bachelor of Science in Communication and Information (BSCI)…
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Rocky Top Business Award Alumni Feature: Eric Jackson (’90), Owner of Element 47, LLC
Eric Jackson (’90) never imagined he would own his own business when he began pursuing an advertising degree at the University of Tennessee, Knoxville. Today, he is the owner of Elements 47, LLC and a recipient of the 2025 Rocky Top Business Award. As a first-generation college student who became a successful business owner, Jackson…