ADPR
ADPR Students Take Home ADDY Awards
Twelve students from the School of Advertising and Public Relations earned 43 honors at the Knoxville American Advertising Federation (AAF) awards Saturday night.
Hannah Lagoski took home a Gold ADDY Award for her work with Inuksuit. She also earned a Silver ADDY Award, as did three other students: Madison Duncan, Ashley Hendrix and Lukas McCrary. Hendrix earned a school-leading three Silver Addys for her advertising work on The Brown Girls Guide to College, KOKOA and BLKGRLPWR.
All 12 ADPR honorees collected at least one Bronze Citation of Excellence. Additional bronze medal winners included: Matthew Art, Joan Hargett, Brooke Heinsohn, Yulisia … Read more “ADPR Students Take Home ADDY Awards”
Hendrix Lands Art Director Internship Through National Program
Until she received her official letter, senior advertising major Ashley Hendrix had no idea where her summer internship might take her.
As it turns out, that place was Los Angeles County.
In February, Hendrix received an art director internship with the global advertising agency Saatchi & Saatchi through the Multicultural Advertising Internship Program (MAIP), a fellowship sponsored by the American Association of Advertising Agencies (4A). Now in its fifth decade, MAIP helps place students in internships all over the country; in 2017, the program assisted 211 fellows to gain job experience in 19 different media markets.
Hendrix discovered her love … Read more “Hendrix Lands Art Director Internship Through National Program”
Advertising and PR Students Visit Disney's In-House Agency
Last month advertising students with the School of Advertising & Public Relations visited Disney for a behind-the-scenes look with the Disney Youth Education Series. Disney’s Yellow Shoes Creative Group is the in-house advertising agency for Disney Destinations, which encompasses Walt Disney Parks & Resorts, Disney Cruise Line, Disney Vacation Club, and Adventures by Disney. The agency consists of a diverse and talented cast of writers, designers, artists, media buyers, and planners, specializing in all forms of marketing communications and media.
When asked about the trip Kendall Thompson had this to say, “There were so many amazing moments on … Read more “Advertising and PR Students Visit Disney's In-House Agency”
2012 UT Social Media Week
Members of “Team Social Impact” holding their new Dell XPS 13 Ultrabooks: Melahnie Springfield, Yuxi Li, Courtney Kovacs and Charles Primm along with Adam Brown from Dell.
UT’s Social Media Week presented by CCI’s School of Advertising and Public Relations and Dell culminated in the 490 Social Media student competition on Thursday, April 27. The students presented their social media campaigns for the Dell XPS 13 Ultrabook to a panel of judges: Adam Brown (BS/AdvPR ’94), executive director of social media at Dell; Melissa Lentz, senior vice president and managing partner for MR YOUTH; Michael Palenchar, associate professor of advertising … Read more “2012 UT Social Media Week”