Advertising, BSC
We foster creativity and innovation both in and out of the classroom at the Tombras School of Advertisting and Public Relations, to ensure our students graduate have soft and hard skills that will carry them on as they build their career in advertising.
Program Overview
Do you love to think strategically and out-of-the-box? Do you love to write? You don’t have to be creative, but if you are and number-crunching does not appeal to you, advertising is for you! In our advertising major, you will learn the strategy and principles of developing campaigns and advertisements for organizations, services, and products. Many students interested in this area find they want to be more creative, so advertising makes a great major for them.
Why study Advertising?
Whether it’s the intimate class sizes that foster relationships and networking, or the way we encourage our students in conducting work just like what they will be doing in the professional realm, students who chose to major in advertising will have support every step of the way to achieve their goals and dreams.
We teach applied job skills
Students majoring in advertising graduate with the skillset they will actually use on the job. They take courses in graphic design, research, professional development, media strategy account management, social media strategy, and campaigns to equip them with the applied skills they need to succeed in the workplace.
Small class sizes
In the Tombras School, you are anything but a number! Our students develop close relationships with the faculty and staff, who are there to guide and support you, give you academic and career advice, and serve as references for you to get internships and jobs. All our upper-level major courses have thirty students or less. Also, you will get to know your classmates and do group projects with them to prepare you for working with a team in the real world.
The real world is your classroom
The Tombras School prides itself on the professional development opportunities it offers students and makes the “real world” your classroom! Students visit agencies and departments in New York City and other cities to learn about the industry while making important connections. The Tombras School also offers two study abroad programs in Italy to study advertising or public relations. Students get one-on-one industry coaching opportunities throughout the year with top professionals in the fields.
What can you do with a BSC in Advertising after graduation?
Account Management
Advertising Account Manager
- Tasks:
- Responsible for understanding the advertising needs of the customer and sharing the needs to other agency personnel.
- Coordinates the planning, creating, production, and implementation of the campaign.
- Related minors:
- Social Media Analytics
- Business Administration
- Digital Media
- Entry-level salary: $46,000
Creative/Art
Junior Creative Associate
- Tasks:
- Write copy, design body copy, design headlines, and draw the ad storyboard, and may become involved with the actual creation of the advertisement
- Related minors:
- User Experience Design
- Business Administration
- Digital Media
- Entry-level salary: $45,000
Social Media Management and Analytics
Social Media Community Manager
- Tasks:
- Works on new ways to engage the digital community and are often seen as advocates of a brand.
- Uses social listening tools to understand the brand’s community members.
- Leverages social media analytics to employ social media strategies to recruit more community members.
- Related minors:
- Social Media Analytics
- Business Administration
- Digital Media
- Entry-level salary: $45,000
Media Strategy
Media Planner
- Tasks:
- Determines the right mix of television, radio, newspaper, magazine and other media for the advertising campaign.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Related minors:
- Social Media Analytics
- Business Administration
- Digital Media
- Entry-level salary: $54,000
Helping CCI Students Start Their Career
Whether it is landing an internship, resume and portfolio building, or honing interview skills, our Office for Professional Development helps our students achieve their career goals.
Office of Professional Development
The time and energy that the Tombras School has poured into me has truly kept me here. I think that is just a testament to the faculty and staff and the love that they have for not only advertising but for their students.”
Isabella Hughes
Advertising Major
Tombras School of Advertising and Public Relations
Points of Pride
1st
named school at UT
and first named ADPR school in the SEC and at any land-grant institution in the US
3
master’s concentrations, including a 4+1 concentration that allows students to earn a bachelor’s and master’s in five years.
20:1
student-to-faculty ratio
Featured courses
Requirements and Curriculum for the Advertising major
ADVT 360 – Advertising Media Strategy
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.
ADVT 450 – Advertising Management
Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.
ADVT 470 – Advertising Campaigns
Group-based development, execution, and evaluation of an advertising campaign for a regional or national client.
ADVT 480 – Advertising Issues
Examination of the role of advertising in society and controversies surrounding economic, social, cultural, and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints.
Complementary minors
Minors that pair well with a major in Advertising include:
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