Bixuan Sun’s curriculum vitae (PDF)
Sun is a first-year PhD student in the Tombras School of Advertising and Public Relations. She comes from China and holds a master’s degree in public relations and advertising from the University of Southern California, as well as a bachelor’s degree in advertising from Boston University. These experiences sparked her passion for further studying advertising, and the cultural exchanges between different countries have driven her to focus on in-depth research in cross-cultural advertising.
Research Interests
- Cross-cultural advertising
- Consumer behavior
- Social media
![](https://cci.utk.edu/wp-content/uploads/2024/09/IMG_0473-968x1024.jpg)
Advisor