
The Tombras School of Advertising and Public Relations had a strong presence at the 2025 American Academy of Advertising (AAA) conference, from faculty winning the Best Conference Paper Award to ensuring the event ran smoothly. AAA supports research that is important to the advertising field and creates opportunities for academic and professional members to share…

Lainie Pastoor didn’t expect her class project to win an American Advertising Award, but it did, thanks to the encouragement of her professor, Assistant Professor Minjie Li. Pastoor is a senior studying advertising at the Tombras School of Advertising and Public Relations. Originally from just outside Chicago, Pastoor took a leap of faith when she…

From being one of the fastest runners in the Bahamas to competing at the 2024 Paris Olympics, Javonya Valcourt is an exceptional track and field athlete and a dedicated junior studying information sciences at the University of Tennessee, Knoxville. Originally from the Bahamas, Valcourt’s journey took her to the United States, where she attended high…

Associate Professor Rachel Fleming-May’s passion for libraries didn’t originate from a family member or a past teacher; rather, it was inspired by a comic series she loved during her childhood. “If I’m being completely honest, I idolized Batgirl as a child. I watched Batgirl on the old Batman television series after school. Barbara Gordon, who…

Associate Professor Matthew Pittman is recognized worldwide for his innovative approach to social media influence due to his viral videos that have reached upwards of 400 million views. He captures his audience’s attention in unique ways, such as dancing in class with college deans and school directors at the University of Tennessee, Knoxville. Pittman also…

For 30 years, the Tombras School of Advertising and Public Relations has provided students with invaluable networking trips to New York City. These experiences offer opportunities to connect with industry professionals and include tours of various agencies and departments. This year, 40 students—20 each from advertising and public relations—visited notable companies including Goodby, Silverstein and…

The Public Relations Society of America’s (PRSA) Volunteer Chapter recently celebrated three individuals who were honored as Communicators of the Year. PRSA is a leading professional organization that serves the communications community, with a network of more than 400 professional and student chapters. Assistant Professor of Practice Joseph Stabb, Ph.D., APR is the president of…

Lindsay DeVore pursued her undergraduate degree in business administration with an emphasis on marketing at a private university. After graduating during the COVID-19 pandemic, she quickly realized she lacked the industry experience most employers desire. As her job search proved more challenging than anticipated, DeVore decided to further her education by enrolling in a master’s…

The City of Knoxville and the University of Tennessee, Knoxville, have partnered on various projects that provide students with valuable real-world experience and opportunities to engage with the local community. Recently, students in the Tombras School of Advertising and Public Relations’ Social Media Analytics course, led by Assistant Professor of Practice Joe Stabb, conducted an…

Scott Wells (’89, ’96, ’13) is a proud alumnus of the University of Tennessee, Knoxville, where he serves as the chief of staff for the Min H. Kao Department of Electrical Engineering and Computer Science. He has earned his bachelor’s, master’s, and PhD from UT. Wells graduated with his master’s degree in information sciences in…