Featured Story
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Advertising Grad on Broadway? Alumni Spotlight: Phil Brooks
Phil Brooks, who graduated from the University of Tennessee with a B.A. in Advertising, has made strides in the video production industry since graduating in 2007. After finishing his degree, Phil moved to NYC and began working with Final Cut USA, where he continues to work fifteen years later. In addition to his work in…
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Dr. Moonhee Cho Named Global Engagement Champion
Dr. Moonhee Cho is an associate professor with the Tombras School of Advertising and Public Relations. She is currently teaching Public Relations 370, which teaches students about public relations campaigns through the use of case studies. This year Dr. Cho started the first Collaborative Online International Learning (COIL) project at the University of Tennessee, Knoxville.…
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ADPR Welcomes Jasmine Fehr
Jasmine Fehr is a first-year master’s student studying in the College of Communication & Information, with a concentration in Advertising. Jasmin runs track and cross country on the teams here at UT, Knoxville. Originally from Saskatchewan, Canada, she has lived in the U.S. for five years. This past spring, Jasmine completed her BA in Psychology…
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ADPR Ranked Top 10 Worldwide
ADPR AMONG MOST VISIBLE IN THE WORLD IN LEADING ADVERTISING RESEARCH JOURNALS There’s another TOP 10 in town. But this time, it’s tops in advertising research. According to a July 2021 publication in the Journal of Business Research, UTK is tied with Michigan State University as the 4th most visible program in top-tier advertising research…
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Researchers, Bread Company Explore Attitudes Toward Ex-Offenders
A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background. Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in…
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Chazni Darden Named MAIP Fellow
Chazni Darden, a senior advertising student in the School of Advertising and Public Relations was named as a MAIP Fellow for 2021. The Multicultural Advertising Intern Program (MAIP) fellowship focuses on placing highly skilled BIPOC or multicultural students within the advertising industry. The highly competitive program combines real-world training and professional development through an immersive…
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Industry-experienced Lecturers Bring New Perspectives
Lecturers bring real-world experience to bridge theory and practice in an important way. Practitioners from the industry are experts that have lived in the workforce and can integrate new strategies and tactics into our classes. Many of our adjunct lecturers facilitate experiential-learning and community outreach through their real-world clients and cases. The following illustrates the…
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Beth Avery Foster and Courtney Childers #ChooseToChallenge
March was Women’s History Month – All month ADPR highlighted the women in ADPR who #ChooseToChallenge. Two faculty members from the School of Advertising and Public Relations are doing that by fighting the opioid epidemic. Under the direction of UT President Randy Boyd, the University of Tennessee System is working to combat the TN opioid…
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Jill Williams Joins ADPR
We’re pleased to introduce to you our new ADPR student assistant, Jill Williams! Originally from Nashville, TN, she enjoys traveling, cooking, reading, and spending time outdoors. Jill attended UT for her undergraduate education where she received her bachelor’s in communication and information with a concentration in PR. Before graduating in May of 2020, she began…