Over the Moon(Pie)
An advertising alum’s tweet sent MoonPie sales soaring Patrick Wells (‘14) was working at Knoxville-based advertising agency Tombras Group and managing social media for MoonPie—a coated graham cracker pie with a marshmallow center—when one of his tweets hit the sweet spot in summer 2017. After Hostess Cakes tweeted that its Golden Cupcake was the official […]