Over the Moon(Pie)
An advertising alum’s tweet sent MoonPie sales soaring
Patrick Wells (‘14) was working at Knoxville-based advertising agency Tombras Group and managing social media for MoonPie—a coated graham cracker pie with a marshmallow center—when one of his tweets hit the sweet spot in summer 2017.
After Hostess Cakes tweeted that its Golden Cupcake was the official snack of the solar eclipse, MoonPie’s reply, “lol ok,” went viral, racking up more than 196,000 retweets.
Find out more here.
Mariea Hoy Awarded Inaugural DeForrest Jackson Professorship
Mariea Hoy, a professor in the School of Advertising and Public Relations, is the inaugural recipient of the DeForrest Jackson Professorship.
The school’s first named professorship, the DeForrest Jackson Professorship was created earlier this year with a $500,000 gift from Suzanne Sackleh Masters of Atlanta, who received her bachelor’s degree in advertising and public relations in 1989. Masters made the gift in honor of her favorite professor, DeForrest Jackson.
Jackson came to UT after retiring as communications director for Coca-Cola in Atlanta. He earned his master’s degree in communications from UT and went on to serve as an associate professor … Read more “Mariea Hoy Awarded Inaugural DeForrest Jackson Professorship”
Director John Haas Serves as Honorary Coach
AdvPR Interim Director and Communication Studies’ Associate Professor John Haas was invited by UT Head Football Coach Butch Jones to serve as an Honorary Coach for the UT v. Missouri game on Nov. 2.
Haas and fellow Honorary Coach UT College of Law Dean Doug Blaze shared their thoughts and impressions on their experience in the following video.