Warning! UT Professor's Study about Branded Drug Website Risk Disclosure Gets FTC Attention
Do you take time to read the risk warnings on drug websites before you take the drug?
Mariea Hoy, an advertising professor at the University of Tennessee, Knoxville, has studied that question and determined that no, you probably don’t.
Last month, Hoy presented her findings in Washington, D.C. at a Federal Trade Commission workshop titled “Putting Disclosures to Test.”
Hoy and former UT faculty member Abbey Levenshus, who now teaches at Butler University in Indiana, conducted the research, and their findings were recently published in the Journal of Risk Research.
“We looked at whether consumers seek out, notice and read … Read more “Warning! UT Professor's Study about Branded Drug Website Risk Disclosure Gets FTC Attention”