{"id":737,"date":"2019-03-28T03:01:57","date_gmt":"2019-03-28T03:01:57","guid":{"rendered":"https:\/\/utccismcc.utk.edu\/?p=737"},"modified":"2019-03-28T03:01:57","modified_gmt":"2019-03-28T03:01:57","slug":"social-media-discussion-about-jordan-peele-and-us","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/ric\/2019\/03\/28\/social-media-discussion-about-jordan-peele-and-us\/","title":{"rendered":"Social Media Discussion about Jordan Peele and &#8220;Us&#8221;"},"content":{"rendered":"<p><em>Posted by Rachael Murphy<\/em><\/p>\n<p>\u201cUs,\u201d the long-awaited follow-up to Jordan Peele\u2019s \u201cGet Out,\u201d premiered this past week on March 22, 2019. The comedian director\u2019s second horror film centers around a family tormented by their exact lookalikes. According to Vox, the film brought in around $70 million domestically during its opening weekend, making it \u201cthe largest domestic opening weekend\u00a0ever\u00a0for an original horror film.\u201d Currently, the film is 95% \u201ccertified fresh\u201d on the popular movie critic site RottenTomatoes.com.<\/p>\n<p>Social media analysis shows a divided view. A study was conducted with the keywords \u201cJordan Peele\u201d and \u201cUsMovie.\u201d<\/p>\n<p>When restricting the sentiment meter to positive and negative, 51.9% of social media discussions are coded as positive. The majority of the sentiments are positive, but this number is a stark contrast to RottenTomatoes\u2019s 95%.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-738\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/03\/Picture1.png\" alt=\"\" \/><\/p>\n<p>One reason for this lukewarm sentiment may be the language used in social media posts to discuss horror films. Words like \u201chorror,\u201d \u201ckill,\u201d and \u201cdeath\u201d may be coded as negative despite these words not reflecting sentiment toward the movie but rather the content of the film.<\/p>\n<p>However, one other factor that may contribute to a relatively balanced sentiment is Peele\u2019s recent statement that he does not foresee himself casting a white man as the lead in his future films. While some social media users saw this declaration as a positive move toward equity for black actors, others perceived Peele\u2019s decision to be racist against white people.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-739\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/03\/Picture2-504x1024.png\" alt=\"\" \/> <img decoding=\"async\" class=\"aligncenter size-large wp-image-740\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/03\/Picture3.png\" alt=\"\" \/> <img decoding=\"async\" class=\"aligncenter size-large wp-image-741\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/03\/Picture4.png\" alt=\"\" \/> <img decoding=\"async\" class=\"aligncenter size-large wp-image-742\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/03\/Picture5.png\" alt=\"\" \/><\/p>\n<p>The word cloud also reflects this discussion, with \u201cblack,\u201d \u201cwhite,\u201d and \u201ccasting\u201d making up some of the more popular words used in social media posts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-743\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/03\/Picture6.png\" alt=\"\" \/><\/p>\n<p>Peele\u2019s successful sophomore film and his reflections on his directorial career call attention to the historically significant issues of race and racism in Hollywood cinema.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posted by Rachael Murphy \u201cUs,\u201d the long-awaited follow-up to Jordan Peele\u2019s \u201cGet Out,\u201d premiered this past week on March 22, 2019. The comedian director\u2019s second horror film centers around a family tormented by their exact lookalikes. According to Vox, the film brought in around $70 million domestically during its opening weekend, making it \u201cthe largest [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-737","post","type-post","status-publish","format-standard","hentry","category-absmcc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Discussion about Jordan Peele and &quot;Us&quot; - CCI Research &amp; Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/2019\/03\/28\/social-media-discussion-about-jordan-peele-and-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Discussion about Jordan Peele and &quot;Us&quot; - CCI Research &amp; Innovation Center\" \/>\n<meta property=\"og:description\" content=\"Posted by Rachael Murphy \u201cUs,\u201d the long-awaited follow-up to Jordan Peele\u2019s \u201cGet Out,\u201d premiered this past week on March 22, 2019. 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