{"id":541,"date":"2019-01-30T22:00:04","date_gmt":"2019-01-30T22:00:04","guid":{"rendered":"https:\/\/utccismcc.utk.edu\/?p=541"},"modified":"2019-01-30T22:00:04","modified_gmt":"2019-01-30T22:00:04","slug":"howard-schultz-might-run-for-president","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/ric\/2019\/01\/30\/howard-schultz-might-run-for-president\/","title":{"rendered":"Howard Schultz might run for president"},"content":{"rendered":"<p><em>Posted by <a href=\"https:\/\/utccismcc.utk.edu\/people\/graduate-assistant\/\">Ying Xiong<\/a><\/em><\/p>\n<p>Former <a href=\"https:\/\/www.cnn.com\/2019\/01\/29\/business\/howard-schultz-starbucks-ceo-president\/index.html\">Starbucks CEO Howard Schultz<\/a> said in an interview with 60 Minutes on January 27, 2019, that he is \u201cseriously thinking of running for president.\u201d Trump responded to his potential competitor and tweeted on January 28, 2019, that Schultz doesn\u2019t have the \u201cguts\u201d to run and making bizarre claims that he hopes the Starbucks in his New York City Trump Tower is still paying rent.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-549\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.55.44-PM.png\" alt=\"\" \/><img decoding=\"async\" class=\"aligncenter size-large wp-image-542\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.27.43-PM-1024x586.png\" alt=\"\" \/><\/p>\n<p>From January 27 to January 29, 2019, 61,000 posts online mentioned Howard Schultz and Starbucks. 98.5% of posts were from Twitter. On January 28, 2019, the post volume on Twitter reached to peak.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-550\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.57.14-PM-1024x671.png\" alt=\"\" \/><\/p>\n<p>In the on-topic word cloud, \u201ctower\u201d and \u201cguts,\u201d words from Trump\u2019s tweet were frequently mentioned in the social media conversation. The other social media conversation trend was boycotting. Hashtags, #BoycottStarbucks, #DemsBoycottStarbucks, and #NoHowardNo, were used frequently. Negative sentiment was expressed by using the boycott-relevant hashtags.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-543\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.28.56-PM-1024x747.png\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-544\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.34.43-PM.png\" alt=\"\" \/><\/p>\n<p>For the on-topic social influencers, the top influencers were news agencies\u2019 official accounts (e.g., @ABC News, @CNN, @CNN Breaking News, @MarketWatch). As for individuals, President Donald Trump, Ben Shapiro (host of &#8220;The Ben Shapiro Show\u201d podcast), Seth Abramson (an attorney and professor at the University of New Hampshire) had the influencer score of 95\/100.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-545\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.45.09-PM-1024x727.png\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-548\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.45.17-PM-1024x662.png\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-546\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.45.39-PM.png\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-551\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2019\/01\/Screen-Shot-2019-01-30-at-4.45.29-PM-1.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posted by Ying Xiong Former Starbucks CEO Howard Schultz said in an interview with 60 Minutes on January 27, 2019, that he is \u201cseriously thinking of running for president.\u201d Trump responded to his potential competitor and tweeted on January 28, 2019, that Schultz doesn\u2019t have the \u201cguts\u201d to run and making bizarre claims that he [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","hentry","category-absmcc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Howard Schultz might run for president - CCI Research &amp; Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/2019\/01\/30\/howard-schultz-might-run-for-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Howard Schultz might run for president - CCI Research &amp; Innovation Center\" \/>\n<meta property=\"og:description\" content=\"Posted by Ying Xiong Former Starbucks CEO Howard Schultz said in an interview with 60 Minutes on January 27, 2019, that he is \u201cseriously thinking of running for president.\u201d Trump responded to his potential competitor and tweeted on January 28, 2019, that Schultz doesn\u2019t have the \u201cguts\u201d to run and making bizarre claims that he [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cci.utk.edu\/ric\/2019\/01\/30\/howard-schultz-might-run-for-president\/\" \/>\n<meta property=\"og:site_name\" content=\"CCI Research &amp; 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