{"id":1715,"date":"2023-02-14T14:48:46","date_gmt":"2023-02-14T19:48:46","guid":{"rendered":"https:\/\/utccismcc.utk.edu\/?p=1715"},"modified":"2025-06-13T14:24:51","modified_gmt":"2025-06-13T18:24:51","slug":"super-bowl-social-media-round-up","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/ric\/2023\/02\/14\/super-bowl-social-media-round-up\/","title":{"rendered":"Super Bowl Social Media Round Up"},"content":{"rendered":"<p>It\u2019s a great day to be a Chiefs fan #Kansascitychiefs #ChiefsKingdom #JacksonMahomesTikTok (sorry Philly).<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">How we feelin&#8217; this morning Chiefs Kingdom \u2049\ufe0f <a href=\"https:\/\/t.co\/0aVEZJP4ba\">pic.twitter.com\/0aVEZJP4ba<\/a><\/p>\n<p>\u2014 FOX Sports: NFL (@NFLonFOX) <a href=\"https:\/\/twitter.com\/NFLonFOX\/status\/1625132686590328839?ref_src=twsrc%5Etfw\">February 13, 2023<\/a><\/p><\/blockquote>\n<p>The most anticipated event in American sports aired Sunday night. This year&#8217;s Super Bowl included a RiRi halftime show, a Tubi commercial that briefly ruined relationships, a close fourth quarter, and <strong>113 million<\/strong> viewers who all contributed to making it a night to remember.<\/p>\n<p>While we at the ABSMCC love talking football, we love talking stats even more. Patrick Mahomes going 20-of-26 for 182 yards and three touchdowns was certainly an impressive feat, but that holding call &#8230;anyway, we won\u2019t continue to throw salt into the Eagle\u2019s wounds.<\/p>\n<p>The REAL stats here are the social media analytics, of course!<\/p>\n<p>So let\u2019s break down some of the most interesting social media statistics from Super Bowl LVII:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Fenty Beauty is the real winner\u2026<\/strong><\/p>\n<p><strong>\u00a0<\/strong>While Rihanna\u2019s half time show was one of the most anticipated events in all of pop culture, it was her clever product placement that won over fans and caused a spike in #FentyBeauty mentions. The icon\u2019s makeup brand reached a whopping <strong>932.94 million<\/strong> feeds following her halftime show where she incorporated a quick powder touch-up mid performance.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Searches for Rihanna\u2019s Fenty Beauty soared by 833% after she promoted it during her Super Bowl halftime show. <a href=\"https:\/\/t.co\/G2lVjAV8bm\">pic.twitter.com\/G2lVjAV8bm<\/a><\/p>\n<p>\u2014 Pop Base (@PopBase) <a href=\"https:\/\/twitter.com\/PopBase\/status\/1625177719742017537?ref_src=twsrc%5Etfw\">February 13, 2023<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><strong>2. Who touched the remote?<\/strong><\/p>\n<p>Tubi wins the award for best\u2026 prank?<\/p>\n<p>The streaming service fooled viewers with an advertisement that appeared to change the channel mid-game causing an uproar on social media. The ad had over<strong> 100,000 people<\/strong> talking online and the conversation reached over <strong>490 million<\/strong> feeds.<\/p>\n<p>The ad is posted below to jog your memory in case you missed it.<\/p>\n<p>Let us know your thoughts, was this is a hit or a miss?<\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=73p4lL1iq7w]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. The Kelce family dynasty<\/strong><\/p>\n<p>The Kelce brother\u2019s sibling rivalry also made waves on social media the night of the Super Bowl. Travis Kelce, a tight end for the Kansas City Chiefs and his older brother Jason Kelce, an offensive center for the Philadelphia Eagles left it all on the field as their teams battled it out for family bragging rights.<\/p>\n<p>Their mom, Donna Kelce, won best dressed in her custom-made Chiefs\/Eagles split jacket:<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1716\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2023\/02\/NVKWN5P545CHVEHCWUBU6TQ6MI-300x200.jpg\" alt=\"\" width=\"608\" height=\"405\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/02\/NVKWN5P545CHVEHCWUBU6TQ6MI-300x200.jpg 300w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/02\/NVKWN5P545CHVEHCWUBU6TQ6MI-1024x683.jpg 1024w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/02\/NVKWN5P545CHVEHCWUBU6TQ6MI-768x512.jpg 768w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/02\/NVKWN5P545CHVEHCWUBU6TQ6MI.jpg 1200w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p>Travis&#8217; sweet throw back tweet made us love this tight knit family even more.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\u2764\ufe0f\u2764\ufe0f happiest kids in the world!! <a href=\"https:\/\/t.co\/KQny3IapL7\">https:\/\/t.co\/KQny3IapL7<\/a><\/p>\n<p>\u2014 Travis Kelce (@tkelce) <a href=\"https:\/\/twitter.com\/tkelce\/status\/1623756471698878464?ref_src=twsrc%5Etfw\">February 9, 2023<\/a><\/p><\/blockquote>\n<p>Momma Kelce&#8217;s motherly support was palpable as she comforted Jason post-game. This made us all crave a big hug.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Mom&#8217;s always there. \ud83d\udc9a<a href=\"https:\/\/twitter.com\/JasonKelce?ref_src=twsrc%5Etfw\">@JasonKelce<\/a> <a href=\"https:\/\/twitter.com\/dkelce1?ref_src=twsrc%5Etfw\">@DKelce1<\/a> <a href=\"https:\/\/t.co\/lDA2dLhx3W\">pic.twitter.com\/lDA2dLhx3W<\/a><\/p>\n<p>\u2014 NFL (@NFL) <a href=\"https:\/\/twitter.com\/NFL\/status\/1624973566461771777?ref_src=twsrc%5Etfw\">February 13, 2023<\/a><\/p><\/blockquote>\n<p><span style=\"text-align: center\">Overall, the Kelce family reached an impressive <\/span><strong style=\"text-align: center\">4.32 billion<\/strong><span style=\"text-align: center\"> feeds with mentions peaking on game night at <\/span><strong style=\"text-align: center\">165,638<\/strong><span style=\"text-align: center\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Poor Jackson Mahomes just can\u2019t get it right\u2026<\/strong><\/p>\n<p>Patrick Mahomes&#8217; younger brother has left fans raging once again thanks to another one of his classic TikTok dances. Jackson Mahomes was caught in 4K trying to steal the spotlight while older brother Patrick was participating in a post-game interview.<\/p>\n<p>\u201cClown\u201d, \u201cannoying\u201d, and \u201cdude why\u201d were among the top themes of discussion surrounding the quarterback\u2019s <em>viral<\/em> younger brother. @JacksonMahomes has reached <strong>3.73 million<\/strong> feeds following the Super Bowl and his net sentiment score\u00a0 suggests football fans were mostly unhappy with his actions post-game (72.65% negative mentions).<\/p>\n<p>Check out the TikTok below and let us know your thoughts on the situation. Are you #TeamJackson or are his actions #corny?<\/p>\n<p>Personally, I can\u2019t blame him, I\u2019d probably be filming Toks on the field post-game too if my brother was a QB on potential #GOAT trajectory.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Just a perfect clip <a href=\"https:\/\/t.co\/IVIejwkvo9\">pic.twitter.com\/IVIejwkvo9<\/a><\/p>\n<p>\u2014 Barstool Sports (@barstoolsports) <a href=\"https:\/\/twitter.com\/barstoolsports\/status\/1625069956692946944?ref_src=twsrc%5Etfw\">February 13, 2023<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><strong>5. Top Hashtags<\/strong><\/p>\n<p>To sum up our review of football\u2019s biggest night we have created a compilation of the most popular hashtags and themes of discussion on social media.<\/p>\n<p>What was your favorite conversation from Super Bowl LVII? We want to know your thoughts on these trending topics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1717\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2023\/02\/Superbowlroundup-169x300.png\" alt=\"\" width=\"623\" height=\"1106\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/02\/Superbowlroundup-169x300.png 169w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/02\/Superbowlroundup-576x1024.png 576w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/02\/Superbowlroundup-768x1365.png 768w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a great day to be a Chiefs fan #Kansascitychiefs #ChiefsKingdom #JacksonMahomesTikTok (sorry Philly). How we feelin&#8217; this morning Chiefs Kingdom \u2049\ufe0f pic.twitter.com\/0aVEZJP4ba \u2014 FOX Sports: NFL (@NFLonFOX) February 13, 2023 The most anticipated event in American sports aired Sunday night. This year&#8217;s Super Bowl included a RiRi halftime show, a Tubi commercial that briefly [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1715","post","type-post","status-publish","format-standard","hentry","category-absmcc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Super Bowl Social Media Round Up - CCI Research &amp; Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/2023\/02\/14\/super-bowl-social-media-round-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl Social Media Round Up - CCI Research &amp; Innovation Center\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a great day to be a Chiefs fan #Kansascitychiefs #ChiefsKingdom #JacksonMahomesTikTok (sorry Philly). How we feelin&#8217; this morning Chiefs Kingdom \u2049\ufe0f pic.twitter.com\/0aVEZJP4ba \u2014 FOX Sports: NFL (@NFLonFOX) February 13, 2023 The most anticipated event in American sports aired Sunday night. 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