Thinking of what my @utccismcc<\/a> blog post will be this week and wanted you all to weigh in.<\/p>\n \u2014 Alex Carter (@AlexEdCarter) September 5, 2021<\/a><\/p><\/blockquote>\n Twitter weighed in, and I listened.<\/p>\n If you watched Week 1 of the College Football season this past weekend, you might have seen a little commercial from Applebee\u2019s once or thirty-something times. This commercial highlighting the TikTok dance trend associated with the song \u201cFancy Like\u201d by Walker Hayes, which mentions Applebee\u2019s and some of their products, has driven college football fans crazy with its huge push, appearing multiple times over the course of various games (I counted 8 times during UT\u2019s Thursday Night Kickoff game).<\/p>\n [youtube https:\/\/www.youtube.com\/watch?v=0D7hawTDmJk]<\/p>\n Applebee\u2019s has gone all-in on the song with their advertising push and has even brought back their Oreo Shake that is mentioned in the lyrics<\/a>. How have people on social media reacted though?<\/p>\n While 8 thousand mentions is hardly internet-breaking these days, the good news for Applebee\u2019s is that their mentions on social media are up quite a bit, with 83% more conversation the past seven days than the previous seven-day period. The media trend shows that most of the conversations occurred during the college football games on Saturday, Sunday, and Monday. In fact, on Thursday, the conversation was mostly driven by people in Knoxville, a testament to the drive being due to their college football advertising spend.<\/p>\n The start to the season viewership numbers was a huge win for college football with TV ratings, as people across the country tuned in for kickoff weekend.<\/p>\n Saturday’s @ABCNetwork<\/a> \ud83c\udfc8 tripleheader \ud835\udc03\ud835\udc04\ud835\udc0b\ud835\udc08\ud835\udc15\ud835\udc04\ud835\udc11\ud835\udc04\ud835\udc03:<\/p>\n – Georgia\/Clemson on track to become the 2nd-most-viewed Kickoff Saturday game on \ud835\udc1a\ud835\udc27\ud835\udc32 network in 15 years<\/p>\n – #UGAvsCLEM<\/a>, #ALAvsMIA<\/a>, #OUvsTULN<\/a> combined for ABC’s best Kickoff Saturday tripleheader since 2017 pic.twitter.com\/p4xc1uqfTS<\/a><\/p>\n \u2014 ESPN PR (@ESPNPR) September 5, 2021<\/a><\/p><\/blockquote>\n Obviously, Applebee’s got eyes and ears on the ad, and plenty of people talked about it on social media, which has to be a win for the insane spend they must have on the ad right?<\/p>\n *Note: “Applebee” is seen as a top word since Social Studio reads apostrophes as the end of a word in regards to top word analysis topic profiles included “applebees,” “applebee’s,” and “@applebees”*<\/p>\n Well, the conversation increase is not necessarily all good for Applebee\u2019s. Sentiment turned from somewhat positive towards mostly negative on Thursday during the UT vs Bowling-Green game and trended mostly negative on Saturday and Sunday during the big games. Monday, things got a bit better, but over the past week, reactions have been split, for the most part, the sentiment around Applebee’s stands at 50.3% negative for the company.<\/p>\n Some people thought the commercial could be used to spur vaccination rates.<\/p>\n Should be able to opt out of the Applebee’s commercials if you’re fully vaccinated.<\/p>\n \u2014 Aubrey Bloom (@aubreybloom) September 6, 2021<\/a><\/p><\/blockquote>\n Others thought it was a national security issue that needs to be addressed at the highest of levels.<\/p>\n What is @POTUS<\/a>‘s plan to stop the Applebee’s commercial?<\/p>\n \u2014 Jakob from the internet (@ShutUpJakob) September 6, 2021<\/a><\/p><\/blockquote>\n Others thought this may be an intricate ransom scheme.<\/p>\n Maybe if we all go eat at @applebees<\/a> that will be enough to pay the ransom needed to free us from this commercial<\/p>\n![\"\"](\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2021\/09\/Applebees-media-trend-1-300x138.png\")
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