{"id":1570,"date":"2021-08-27T15:00:34","date_gmt":"2021-08-27T15:00:34","guid":{"rendered":"https:\/\/utccismcc.utk.edu\/?p=1570"},"modified":"2021-08-27T15:00:34","modified_gmt":"2021-08-27T15:00:34","slug":"spider-man-swings-to-the-top-of-social-media-conversation","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/ric\/2021\/08\/27\/spider-man-swings-to-the-top-of-social-media-conversation\/","title":{"rendered":"Spider Man Swings to the top of Social Media Conversation"},"content":{"rendered":"<p>By: Alex Carter<\/p>\n<p>&nbsp;<\/p>\n<p>If you have even a passing interest in Disney, Marvel, or really any aspect of the entertainment industry, you probably saw that the Spider Man No Way Home trailer finally dropped on Monday! Personally, Spidey holds 2 of the top 3 spots in my favorite Super Heroes list (Peter Parker, Miles Morales, and Batman) so you better believe I was excited!<\/p>\n<p>I was not the only one, either! The trailer is already the <a href=\"https:\/\/comicbook.com\/marvel\/news\/spider-man-no-way-home-trailer-most-viewed-record\/\">most-watched in cinema history<\/a>, and this shows on social media with already over 3 million Tweets mentioning everyone\u2019s favorite web-slinger.<\/p>\n<p>Things were not completely stellar for Disney though, early in the day on Monday, <a href=\"https:\/\/www.cnn.com\/2021\/08\/23\/media\/spiderman-no-way-home-trailer-leak\/index.html\">the trailer leaked online<\/a>, causing a small bump in conversation outside of Disney\u2019s control, but this was only a tiny molehill compared to the mountain that is the social volume when it was officially released.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"300\" class=\"alignnone size-medium wp-image-1571\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2021\/08\/Screen-Shot-2021-08-27-at-10.36.19-AM-255x300.png\" alt=\"\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2021\/08\/Screen-Shot-2021-08-27-at-10.36.19-AM-255x300.png 255w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2021\/08\/Screen-Shot-2021-08-27-at-10.36.19-AM.png 596w\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" \/><\/p>\n<p>The trailer has been widely applauded and discussed, with an over 81% positive sentiment score. As high as the sentiment was for the trailer, Disney should take note that conversation around the trailer leaking was a fair bit more negative, though still mostly positive overall.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"224\" class=\"alignnone size-medium wp-image-1573\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2021\/08\/Screen-Shot-2021-08-27-at-10.35.59-AM-300x224.png\" alt=\"\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2021\/08\/Screen-Shot-2021-08-27-at-10.35.59-AM-300x224.png 300w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2021\/08\/Screen-Shot-2021-08-27-at-10.35.59-AM-768x573.png 768w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2021\/08\/Screen-Shot-2021-08-27-at-10.35.59-AM.png 904w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"258\" height=\"300\" class=\"alignnone size-medium wp-image-1572\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2021\/08\/Screen-Shot-2021-08-27-at-10.36.12-AM-258x300.png\" alt=\"\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2021\/08\/Screen-Shot-2021-08-27-at-10.36.12-AM-258x300.png 258w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2021\/08\/Screen-Shot-2021-08-27-at-10.36.12-AM.png 602w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/p>\n<p>Another happy note for Disney is how popular the Spider Man conversation has been globally, especially in Spanish-speaking countries, a testament to the global reach of The Mouse.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1574\" src=\"https:\/\/utccismcc.utk.edu\/wp-content\/uploads\/sites\/50\/2021\/08\/Screen-Shot-2021-08-27-at-10.35.34-AM-300x110.png\" alt=\"\" \/><\/p>\n<p>Personally, I am most excited for the reappearance of one of my favorite all-time villains, Doctor Otto Octavius, who made an appearance in the trailer (I may have woke up my wife when I was cheering).<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">17 years after <a href=\"https:\/\/twitter.com\/hashtag\/SpiderMan?src=hash&amp;ref_src=twsrc%5Etfw\">#SpiderMan<\/a> 2, fans were treated to the return of Alfred Molina as Doctor Otto Octavius in the trailer for <a href=\"https:\/\/twitter.com\/hashtag\/SpiderManNoWayHome?src=hash&amp;ref_src=twsrc%5Etfw\">#SpiderManNoWayHome<\/a> <a href=\"https:\/\/t.co\/eDAHwT1cJi\">https:\/\/t.co\/eDAHwT1cJi<\/a> <a href=\"https:\/\/t.co\/4Y9aIgkkFw\">pic.twitter.com\/4Y9aIgkkFw<\/a><\/p>\n<p>\u2014 The Hollywood Reporter (@THR) <a href=\"https:\/\/twitter.com\/THR\/status\/1430282295450259458?ref_src=twsrc%5Etfw\">August 24, 2021<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/platform.twitter.com\/widgets.js\">https:\/\/platform.twitter.com\/widgets.js<\/a><\/p>\n<p>I usually do not watch trailers since I am so scared of spoilers, but as a ride-or-die Spider Man fan, I had to check it out, and my hype levels are off the charts, and based on the social data, I am certainly not the only one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Alex Carter &nbsp; If you have even a passing interest in Disney, Marvel, or really any aspect of the entertainment industry, you probably saw that the Spider Man No Way Home trailer finally dropped on Monday! Personally, Spidey holds 2 of the top 3 spots in my favorite Super Heroes list (Peter Parker, Miles [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1570","post","type-post","status-publish","format-standard","hentry","category-absmcc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spider Man Swings to the top of Social Media Conversation - CCI Research &amp; Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/2021\/08\/27\/spider-man-swings-to-the-top-of-social-media-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spider Man Swings to the top of Social Media Conversation - CCI Research &amp; Innovation Center\" \/>\n<meta property=\"og:description\" content=\"By: Alex Carter &nbsp; If you have even a passing interest in Disney, Marvel, or really any aspect of the entertainment industry, you probably saw that the Spider Man No Way Home trailer finally dropped on Monday! 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