{"id":15421,"date":"2024-02-12T15:27:35","date_gmt":"2024-02-12T20:27:35","guid":{"rendered":"https:\/\/ric.utk.edu\/?p=15421"},"modified":"2024-02-12T15:27:35","modified_gmt":"2024-02-12T20:27:35","slug":"super-bowl-ad-round-up","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/","title":{"rendered":"Super Bowl Ad Round-Up"},"content":{"rendered":"\n

It\u2019s that special time of the year again when all of us at the Adam Brown Social Command Center get to gather \u2018round the TV and watch Patrick Mahomes slay the Super Bowl. <\/p>\n\n\n\n

From Taylor and Travis (Tayvis?) to the new Hellmann\u2019s mayonnaise cat, we have plenty of themes to discuss from ads that kept us glued to the couch and the overtime play everyone is calling \u201crigged.\u201d Here is your Super Bowl 2024 round up:<\/p>\n\n\n\n

Around 10:20 pm February 11, 2024, when overtime was starting for Super Bowl LVIII, people had posted about it on social media. A lot. Like, more than 1 million times. Those posts had 7.14 BILLION impressions. The posting peaked around 8 pm:<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

What topics dominated conversation? Unsurprisingly, Travis Kelce and Taylor Swift made their way into an otherwise normal keyword grouping:<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

What countries talked about the game the most? Obviously, America is invested, as are our English-speaking friends, but who could have seen Sri Lanka being the fourth most-interested country?!<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Much will be written about the game, but what about the ads? With ads costing an average of $7 million this year<\/a>, a lot is on the line for some of these brands. Let\u2019s take a look at some of the good, the bad\u2026. And the confusing.<\/p>\n\n\n\n

Mountain Dew Baja Blast<\/strong><\/h4>\n\n\n\n
\"A<\/figure>\n\n\n\n

Aubrey Plaza starred in the ad for Mountain Dew\u2019s new flavor. In her classic deadpan, seemingly emotionless expression, she claims to be \u201chaving a blast\u201d in a variety of non-exciting and non-fun circumstances. The spot gets a fun cameo from one of her old \u201cParks and Rec\u201d co-stars.<\/p>\n\n\n\n

On social media the reaction was very positive and prolific\u2014 with more 46,000 mentions, almost all of which were positive:<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

DunKings <\/strong><\/h4>\n\n\n\n
\"A<\/figure>\n\n\n\n

Several teasers and promos have appeared on social media featuring Ben Affleck getting hyped for SOMEthing\u2026and now we get to see what it was for. He appears with several other famous Boston-ites (Tom Brady, BFF Matt Damon\u2026and Jack Harlow and Fat Joe?) to crash a JLo\u2019s recording session in the music studio. It was pretty funny, very absurd, and only slightly cringe (which Damon acknowledges).<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Dove: It\u2019s a hard knock life <\/strong><\/h4>\n\n\n\n

Exciting news for Super Bowl fans and advocates of female empowerment alike\u2014Unilever’s Dove is making a comeback to the big game after an 18-year break! Their ad is set to spread positivity with a focus on encouraging young girls to stay active in sports. <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Featuring a catchy rendition of “It’s A Hard Knock Life” from Annie, the commercial showcases girls competing in various sporting events while addressing the alarming statistic that 45% of girls drop out of sports by age 14 due to body image issues. <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

While sparking important conversations about empowering girls, the ad does receive some mixed feedback, with both positive and negative sentiments surfacing around its execution.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n
\"A<\/figure>\n\n\n\n

Statefarm: Like a good neighbaaa<\/strong><\/h4>\n\n\n\n

State Farm’s Super Bowl commercial brings together legendary duo Arnold Schwarzenegger and Danny DeVito for a hilarious reunion!<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Schwarzenegger stars as the comedic hero Agent State Farm but encounters a humorous hiccup when he hilariously mispronounces the company’s familiar slogan as “neighbah” instead of “neighbor.” While the ad aims for laughs, it also faces criticism for potentially toeing the line with caricature, particularly in the context of such a high-profile event like the Super Bowl.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

You can check out highly negative sentiments on #AgentStateFarm.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n
\"Responses<\/figure>\n\n\n\n

Hellmann\u2019s Versus Reese\u2019s <\/strong><\/h4>\n\n\n\n

Mayo fan or not, you\u2019ve got to admit the Hellmann\u2019s Super Bowl commercial featuring a talking cat was classic. The ad featured weird Barbie (Kate McKinnon) touring around with her talking pet cat that could only say one word, May-ow<\/em>. <\/p>\n\n\n\n

Within the food category of Super Bowl ads another commercial had us LOL\u2019ing at the TV. Reese\u2019s always tends to knock it out of the park whether it\u2019s their chocolate making or sense of humor. The ad followed the reactions of a group of Super Bowl watchers (not unlike us) reacting to their new caramel Reese\u2019s peanut butter cup<\/em>. <\/p>\n\n\n\n

Both ads are worth a watch but also left us wondering, which brand reigned supreme in terms of garnering social media attention? Check out the graphic below made with Sprinklr analytics: <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

It turns out that Hellmann\u2019s was mentioned more frequently online with a higher rate of positive sentiment from content creators. However, Reese\u2019s had significantly more reach across social media platforms, so who is the real winner here?<\/p>\n\n\n\n

All I know for sure is that I will absolutely be trying the caramel Reese\u2019s cup the next time I stop at a gas station and need a little treat. I will also continue putting Hellmann\u2019s in my cart and mayo on my sandwiches, just not in my coffee.<\/p>\n\n\n\n

Super Wicked Ad<\/strong><\/p>\n\n\n\n

Musical theater fans UNITE. The highly anticipated \u201cWicked: Part One\u201d teaser trailer aired at the start of #SBLVIII giving fans a peak at Hollywood\u2019s take on the classic musical. Starring Ariana Grande and Cynthia Erivo, the first screening of the trailer garnered a whopping 118,000<\/strong> mentions across socials and reached over 707 million <\/strong>feeds within the first hour after its debut. <\/p>\n\n\n\n

Fans had plenty to say in response to the ad, as displayed in the Sprinklr graphic below, comments were mostly comprised of various combinations of \u201cOMG.\u201d<\/strong>  <\/p>\n\n\n\n

\u201cWicked: Part One\u201d <\/em>arrives in theaters Thanksgiving 2024. <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

That\u2019s all we\u2019ve got for this year\u2019s Super Bowl round up. Let us know your thoughts or if you think we missed any other iconic ad moments. Until next year we will be patiently waiting and making confetti angels wearing our red and yellow. Go Chiefs! <\/p>\n\n\n\n

\"A<\/figure>\n","protected":false},"excerpt":{"rendered":"

It\u2019s that special time of the year again when all of us at the Adam Brown Social Command Center get to gather \u2018round the TV and watch Patrick Mahomes slay the Super Bowl.  From Taylor and Travis (Tayvis?) to the new Hellmann\u2019s mayonnaise cat, we have plenty of themes to discuss from ads that kept […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4,60,62],"tags":[],"class_list":["post-15421","post","type-post","status-publish","format-standard","hentry","category-absmcc","category-featured-story","category-news"],"yoast_head":"\nSuper Bowl Ad Round-Up - CCI Research & Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl Ad Round-Up - CCI Research & Innovation Center\" \/>\n<meta property=\"og:description\" content=\"It\u2019s that special time of the year again when all of us at the Adam Brown Social Command Center get to gather \u2018round the TV and watch Patrick Mahomes slay the Super Bowl.  From Taylor and Travis (Tayvis?) to the new Hellmann\u2019s mayonnaise cat, we have plenty of themes to discuss from ads that kept […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/\" \/>\n<meta property=\"og:site_name\" content=\"CCI Research & Innovation Center\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T20:27:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/02\/SB1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1430\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hillary Tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hillary Tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/\"},\"author\":{\"name\":\"Hillary Tune\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/#\\\/schema\\\/person\\\/569f000aca9fa12bba5f8ab96c17d08e\"},\"headline\":\"Super Bowl Ad Round-Up\",\"datePublished\":\"2024-02-12T20:27:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/\"},\"wordCount\":961,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/02\\\/SB1-1024x310.png\",\"articleSection\":[\"Adam Brown Social Media Command Center\",\"Featured Story\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/\",\"name\":\"Super Bowl Ad Round-Up - CCI Research & Innovation Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/02\\\/SB1-1024x310.png\",\"datePublished\":\"2024-02-12T20:27:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/#\\\/schema\\\/person\\\/569f000aca9fa12bba5f8ab96c17d08e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/02\\\/SB1.png\",\"contentUrl\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/02\\\/SB1.png\",\"width\":1430,\"height\":433},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/2024\\\/02\\\/12\\\/super-bowl-ad-round-up\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super Bowl Ad Round-Up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/#website\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/\",\"name\":\"CCI Research & Innovation Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/#\\\/schema\\\/person\\\/569f000aca9fa12bba5f8ab96c17d08e\",\"name\":\"Hillary Tune\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/ric\\\/author\\\/htune1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Bowl Ad Round-Up - CCI Research & Innovation Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/","og_locale":"en_US","og_type":"article","og_title":"Super Bowl Ad Round-Up - CCI Research & Innovation Center","og_description":"It\u2019s that special time of the year again when all of us at the Adam Brown Social Command Center get to gather \u2018round the TV and watch Patrick Mahomes slay the Super Bowl.  From Taylor and Travis (Tayvis?) to the new Hellmann\u2019s mayonnaise cat, we have plenty of themes to discuss from ads that kept […]","og_url":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/","og_site_name":"CCI Research & Innovation Center","article_published_time":"2024-02-12T20:27:35+00:00","og_image":[{"width":1430,"height":433,"url":"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/02\/SB1.png","type":"image\/png"}],"author":"Hillary Tune","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hillary Tune","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#article","isPartOf":{"@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/"},"author":{"name":"Hillary Tune","@id":"https:\/\/cci.utk.edu\/ric\/#\/schema\/person\/569f000aca9fa12bba5f8ab96c17d08e"},"headline":"Super Bowl Ad Round-Up","datePublished":"2024-02-12T20:27:35+00:00","mainEntityOfPage":{"@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/"},"wordCount":961,"commentCount":0,"image":{"@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#primaryimage"},"thumbnailUrl":"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/02\/SB1-1024x310.png","articleSection":["Adam Brown Social Media Command Center","Featured Story","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/","url":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/","name":"Super Bowl Ad Round-Up - CCI Research & Innovation Center","isPartOf":{"@id":"https:\/\/cci.utk.edu\/ric\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#primaryimage"},"image":{"@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#primaryimage"},"thumbnailUrl":"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/02\/SB1-1024x310.png","datePublished":"2024-02-12T20:27:35+00:00","author":{"@id":"https:\/\/cci.utk.edu\/ric\/#\/schema\/person\/569f000aca9fa12bba5f8ab96c17d08e"},"breadcrumb":{"@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#primaryimage","url":"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/02\/SB1.png","contentUrl":"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/02\/SB1.png","width":1430,"height":433},{"@type":"BreadcrumbList","@id":"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cci.utk.edu\/ric\/"},{"@type":"ListItem","position":2,"name":"Super Bowl Ad Round-Up"}]},{"@type":"WebSite","@id":"https:\/\/cci.utk.edu\/ric\/#website","url":"https:\/\/cci.utk.edu\/ric\/","name":"CCI Research & Innovation Center","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cci.utk.edu\/ric\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cci.utk.edu\/ric\/#\/schema\/person\/569f000aca9fa12bba5f8ab96c17d08e","name":"Hillary Tune","url":"https:\/\/cci.utk.edu\/ric\/author\/htune1\/"}]}},"_links":{"self":[{"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/posts\/15421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/comments?post=15421"}],"version-history":[{"count":0,"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/posts\/15421\/revisions"}],"wp:attachment":[{"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/media?parent=15421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/categories?post=15421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cci.utk.edu\/ric\/wp-json\/wp\/v2\/tags?post=15421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}