{"id":1490,"date":"2021-01-29T17:11:01","date_gmt":"2021-01-29T17:11:01","guid":{"rendered":"https:\/\/utccismcc.utk.edu\/?p=1490"},"modified":"2021-01-29T17:11:01","modified_gmt":"2021-01-29T17:11:01","slug":"words-are-powerful-even-for-animals","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/ric\/2021\/01\/29\/words-are-powerful-even-for-animals\/","title":{"rendered":"Words are Powerful, Even for Animals"},"content":{"rendered":"

By Jess Barfield<\/p>\n

In today\u2019s world, we are often reminded that words are \u201cpowerful\u201d and may have lasting effects.\u00a0 In January, People For the Ethical Treatment of Animals (PETA) tweeted<\/a> that insults like \u201cpig\u201d, \u201csnake\u201d, or \u201cchicken\u201d hurt animals, and for this pronouncement, social media had a lot to say in response<\/a>.<\/p>\n

\"\"<\/p>\n

One commenter posited \u201cI can\u2019t tell if this is real or you guys are making fun of yourselves.” But according to PETA (just as with humans) “Words can create a more inclusive world, or perpetuate oppression.” To PETA, calling someone an animal as an insult reinforces the idea (to them a myth) that humans are superior to other animals and therefore justified in violating them. But of course, what constitutes \u201csuperior\u201d is not so straight-forward as many members of the UTK community who are pet owners know.<\/p>\n

The use of words as substitutes for other meanings, such as “chicken” for a coward, “rat” for a snitch,” “snake” for a jerk, “pig” for someone who is repulsive and “sloth” for a lazy person, are all examples of language that reinforces human false perceptions of animals. But in response<\/a> to PETAs call for sensitivity in word usage towards animals, one Twitter commenter wrote, “Animals aren’t oppressed by those words because they don’t understand our language. And have no concept of words and their meaning.” And when one person wrote “come back to me about being less superior than animals when an anteater builds a house” PETA answered, “Building houses is a skill humans excel at, yet there are plenty of skills and talents other animals have that humans can only dream of – birds can soar through the sky at ease, ants can organize their labor towards a collective goal, and salmon can swim upstream to find their home!”<\/p>\n

So, what does social media have to say about this issue? The Adams Brown Social Media Command Center\u2019s software and tools can be used to identify recent sentiment on the topic. A look into Salesforce\u2019s Social Studio shows a 147% increase in chatter surrounding PETA over the past week- which is likely attributed to their controversial tweet on January 26th. Of all the chatter over the past seven days, it appears that nearly 65% of the tweets containing the word \u201cPETA\u201d have a negative sentiment, indicating that people are unhappy with PETA\u2019s announcement.<\/p>\n

\"\" \"\" \"\"<\/p>\n

What do you think of PETA\u2019s call to action? From Peta\u2019s website<\/a>, here are some substitute words to use which do not have negative connotations for animals.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Jess Barfield In today\u2019s world, we are often reminded that words are \u201cpowerful\u201d and may have lasting effects.\u00a0 In January, People For the Ethical Treatment of Animals (PETA) tweeted that insults like \u201cpig\u201d, \u201csnake\u201d, or \u201cchicken\u201d hurt animals, and for this pronouncement, social media had a lot to say in response. One commenter posited […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1490","post","type-post","status-publish","format-standard","hentry","category-absmcc"],"yoast_head":"\nWords are Powerful, Even for Animals - CCI Research & Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/2021\/01\/29\/words-are-powerful-even-for-animals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Words are Powerful, Even for Animals - CCI Research & Innovation Center\" \/>\n<meta property=\"og:description\" content=\"By Jess Barfield In today\u2019s world, we are often reminded that words are \u201cpowerful\u201d and may have lasting effects.\u00a0 In January, People For the Ethical Treatment of Animals (PETA) tweeted that insults like \u201cpig\u201d, \u201csnake\u201d, or \u201cchicken\u201d hurt animals, and for this pronouncement, social media had a lot to say in response. 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