Sunday was International Women’s Day (IWD), and the conversation about the day online garnered more than 2.1 million mentions in a 24-hour span.<\/p>\n
The conversation truly was international, as more than 73% of the online chatter originated from outside of the United States. The United Kingdom (10.5%), Canada (4.2%), India (4.1%), Nigeria (3%) and Australia (2%) accounted for the top locations outside of the U.S. (26.9%).<\/p>\n
In addition to its global reach, discussion around IWD was more than 83% positive, with themes reflecting women’s growing prominence in the work place through words and hashtags like “#girlboss,” “climbing the corporate ladder,” and “#eachforequal.”<\/p>\n
Some of the biggest influencers in the conversation around IWD were some of the largest brands in the world<\/a>. The National Basketball Association tweeted about the event nine times to its more than 30 million followers. Lululemon capitalized on the holiday by offering an in-store discount to customers, and engaging with them about it through Twitter.<\/p>\n Beginning her coaching career in college, @CoachLindsayG<\/a> channeled her love for the game on the court to the sidelines as an assistant coach for the Cleveland Cavaliers. (via @cavs<\/a>)#IWD2020<\/a> #InternationalWomensDay<\/a> pic.twitter.com\/toVqLhAUCS<\/a><\/p>\n \u2014 NBA (@NBA) March 8, 2020<\/a><\/p><\/blockquote>\n As women continue to strive to close the persistent (although\u00a0slightly<\/em> narrowing<\/a>) wage gap, combat against sexual harassment in the workplace<\/a>, and fight for gender equality on a global scale<\/a>, the fact that there was such high volume of conversation points to how critical these discussions are in 2020.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Sunday was International Women’s Day (IWD), and the conversation about the day online garnered more than 2.1 million mentions in a 24-hour span. The conversation truly was international, as more than 73% of the online chatter originated from outside of the United States. The United Kingdom (10.5%), Canada (4.2%), India (4.1%), Nigeria (3%) and Australia […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","hentry","category-absmcc"],"yoast_head":"\n\n