Yes, you read the title of this post correctly.<\/p>\n
For a platform often associated with spreading divisive rhetoric (like, over a reclining seat on an airplane<\/a>) and disinformation (for example, about the coronavirus<\/a>), on Monday Twitter showed its softer side with #RandomActsOfKindnessDay.<\/p>\n As of noon, more than 29,000 people have tweeted<\/strong> using the hashtag reminding others to spread kindness. It’s refreshing to see conversations unfolding about people helping one another, rather than the usual vitriol we’re used to seeing on Twitter. Sentiment around the hashtag was 98% positive<\/strong>, which may be an unofficial record for conversations we’ve monitored here.<\/p>\n Using Social Studio to analyze this conversation in greater detail, we noticed that while many of tweets that included the hashtag were from individual users, many popular brands took advantage of the opportunity to share some words of wisdom, and, in some cases, plug products through giveaways.<\/p>\n @Trolls<\/a> live every day like it\u2019s #RandomActsofKindnessDay<\/a>. How are you spreading kindness today? #LEGOTrolls<\/a> #TrollsWorldTour<\/a> pic.twitter.com\/sBr0Mfr87F<\/a><\/p>\n \u2014 LEGO (@LEGO_Group) February 17, 2020<\/a><\/p><\/blockquote>\n It’s #RandomActsOfKindnessDay<\/a>. \ud83e\udd18<\/p>\n Retweet this for the opportunity to get a #GoProHERO8<\/a> Black.https:\/\/t.co\/IaIF75x0KR<\/a> pic.twitter.com\/JoOsbsMjxA<\/a><\/p>\n \u2014 GoPro (@GoPro) February 17, 2020<\/a><\/p><\/blockquote>\n Even major sports teams took time out of their busy schedules to be involved in the spirit of the holiday. Members from English Premier League’s Everton football club worked to organize food donations for a local pantry, which generated positive engagement with its fans.<\/p>\n \ud83d\udc99 It’s important to be kind to others – especially to those who are most in need. #RandomActsOfKindnessDay<\/a><\/p>\n \ud83d\udc4f A lovely gesture from our volunteering and neighbourhood team to offer their support in organising donations for @standrewslive<\/a> North Liverpool Foodbank.<\/p>\n\n
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