{"id":15081,"date":"2023-12-20T11:00:21","date_gmt":"2023-12-20T16:00:21","guid":{"rendered":"https:\/\/ric.utk.edu\/beta\/?page_id=14395"},"modified":"2025-07-08T14:59:29","modified_gmt":"2025-07-08T18:59:29","slug":"message-effects-lab","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/ric\/innovation-labs\/message-effects-lab\/","title":{"rendered":"Message Effects Lab"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull utkwds-media-text-cta has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-390953e2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-002ffff5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-utkwds-left-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/UX-Lab-Facility-26-1024x683.png\" alt=\"The Message Effects Lab has a living room set up with three couches around a coffee table with a rug under it, and a television screen mounted higher on the wall.\" class=\"wp-image-14554\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/UX-Lab-Facility-26-1024x683.png 1024w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/UX-Lab-Facility-26-300x200.png 300w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/UX-Lab-Facility-26-768x512.png 768w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/UX-Lab-Facility-26.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8ff61abe wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The impact of messages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Message Effects Lab provides adaptable lab space to support a wide range of research to study how people react cognitively and emotionally to messages and how these reactions influence their behavior and decision-making.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-utkwds-cta-link wp-block-paragraph\"><a href=\"mailto:uxlab@utk.edu\">Contact the Message Effects Lab<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Message Effects Lab<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Message Effects Lab utilizes cutting-edge technology of many kinds including BioPac instrumentation for biometric readings ranging from facial EMG, heart rate and galvanic response. The School of Communication Studies established the lab in 2011 through the UT Research Technology Fee Grant and Incentive Stimulus Fund. It became part of the User Experience &#8211; Message Effects Core Facility in 2018.&nbsp;In 2023, the Message Effects Lab was named a CCI Innovation Lab.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Message Effects Lab space includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Two participant rooms connected by an observation room with one-way mirror.&nbsp;<\/li>\n\n\n\n<li>Rooms include microphones, cameras, and computer technology.<\/li>\n\n\n\n<li>Room one is designed as a living room to create a relaxed and natural environment.<\/li>\n\n\n\n<li>Room two is used for focus groups or conference room scenarios.&nbsp;<\/li>\n\n\n\n<li>Room set-up can be modified for specific studies.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more information: <a href=\"mailto:uxlab@utk.edu\" class=\"ek-link\">uxlab@utk.edu<\/a><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">We&#8217;re here to help!<\/h2>\n\n\n\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-4ec0c7c6 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/logan-montuori-hs.jpg\" alt=\"Logan Montuori Headshot\" class=\"wp-image-16344\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/logan-montuori-hs.jpg 740w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/logan-montuori-hs-231x300.jpg 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea70404a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Logan Montuori<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">CCI Innovation Labs Manager<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Contact for User eXperience Lab and Message Effects Lab services<\/p>\n\n\n\n<p class=\"utkwds-cta-link has-small-font-size wp-block-paragraph\"><a href=\"mailto:lmontour@utk.edu\">lmontour@utk.edu<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-002ffff5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The impact of messages The Message Effects Lab provides adaptable lab space to support a wide range of research to study how people react cognitively and emotionally to messages and how these reactions influence their behavior and decision-making.&nbsp; Contact the Message Effects Lab The Message Effects Lab The Message Effects Lab utilizes cutting-edge technology of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":15079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-15081","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Message Effects Lab - CCI Research &amp; Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/innovation-labs\/message-effects-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Message Effects Lab - CCI Research &amp; 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