{"id":15080,"date":"2023-12-20T09:36:10","date_gmt":"2023-12-20T14:36:10","guid":{"rendered":"https:\/\/ric.utk.edu\/beta\/?page_id=14393"},"modified":"2026-07-16T15:41:14","modified_gmt":"2026-07-16T19:41:14","slug":"absmcc","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/ric\/innovation-labs\/absmcc\/","title":{"rendered":"Adam Brown Social Media Command Center"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull utkwds-text-cta-media has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-390953e2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-002ffff5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-utkwds-left-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-1024x683.png\" alt=\"Neon letters glow on the outside of the Adam Brown Social Media Center.\" class=\"wp-image-14553\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-1024x683.png 1024w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-300x200.png 300w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-768x512.png 768w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8ff61abe wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Explore cutting-edge social media analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Adam Brown Social Media Command Center (ABSMCC) provides cutting-edge technology to explore and analyze social media\u2019s reach, sentiment, and effects. ABSMCC uses the deep analytical power of Sprinklr technology which is the same leading technology used by Fortune 100 companies world-wide.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">The ABSMCC was established with a generous gift from Adam Brown (\u201894) and was supported in the early years by funding from Charlie Tombras (\u201864), president and CEO of The Tombras Group. In 2023, ABSMCC became a CCI Innovation Lab. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact us at <strong><a href=\"mailto:absmcc@utk.edu\">absmcc@utk.edu<\/a> <\/strong>if you have questions or if you&#8217;re interested in using the ABSMCC for research; would like to use Sprinklr in your classroom or have it demonstrated to a class; or are interested in speaking with an ABSMCC team member about community outreach.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide utkwds-in-page-navigation is-layout-flow wp-block-group-is-layout-flow wp-container-1 is-position-sticky\">\n<ul class=\"wp-block-list is-style-no-disc utkwds-in-page-navigation-list\">\n<li><a href=\"#Sprinklr\">Sprinklr demo<\/a><\/li>\n\n\n\n<li><a href=\"#hours\">Hours &amp; Reservations<\/a><\/li>\n\n\n\n<li><a href=\"#contact\">Contact us<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-text-cta-media has-global-padding is-layout-constrained wp-container-core-group-is-layout-390953e2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-002ffff5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8ff61abe wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Using the latest tech to understand social media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Adam Brown Social Media Command Center (ABSMCC)<\/strong>&nbsp;is located in 460 Communication and Information Building in the Circle Park area of campus. The ABSMCC provides the College of Communication and Information faculty, staff and students access to&nbsp;<a href=\"https:\/\/www.sprinklr.com\/products\/social-media-management\/\">Sprinklr, the same leading technology<\/a>&nbsp;that Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supporting some of the world\u2019s most trusted brands like Microsoft, Comcast, and Capital One, Sprinklr is the industry standard for social analytics and brand listening. Sprinklr uses powerful AI technology to scan digital sources (e.g. blogs, news, forums, reviews) for query, opening doors for deep insight and research opportunities. The platform has access to all mainstream social networking sites including: X (full access), Reddit (full access), YouTube, Instagram, Tumblr, Facebook, and Tik Tok. Additionally, there is access to other online platforms like forums, Disqus, RSS feeds, popular press news sources, Quora, web articles, WordPress, brand reviews, blogs\/websites, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sprinklr\u2019s search features allow the ABSMCC access to over 350 million online data sources. Sprinklr allows UT faculty, students, and staff with an exciting opportunity to examine both direct engagement with\u2014and indirect conversations about\u2014any brand, organization, topic, or event of interest. We can analyze these conversations to better understand key topics, what outside influences are inspiring those conversations, and what characteristics lead to higher levels of audience engagement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sprinklr conducts various analyses, including the volume of posts, sentiment analysis, emotion, topics of brand conversations, audience affinities, geographic analyses, and more. Historical search features and trends forecasting enables Sprinklr users to gain meaningful insight, and hands-on experience in the world of social media management, brand management, public relations, advertising, and so much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To the right demonstration of how to utilize Sprinklr in the Adam Brown Social Media Command Center.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube is-style-utkwds-right-frame wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sprinklr Demo for Adam Brown Social Media Command Center\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WupQUk3rnS0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-stack-3up has-global-padding is-layout-constrained wp-container-core-group-is-layout-390953e2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<h2 class=\"wp-block-heading alignwide\">Hours and reservations<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-002ffff5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column utkwds-stack has-light-background-color has-background is-layout-flow wp-container-core-column-is-layout-3effa903 wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1af3027d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Hours<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monday-Thursday 10 a.m. to 4 p.m.<\/li>\n\n\n\n<li>Friday 10 a.m. to 2 p.m.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-stack has-light-background-color has-background is-layout-flow wp-container-core-column-is-layout-3effa903 wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1af3027d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Who can reserve<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ABSMCC is a CCI space and approval of reservations is done by the dean\u2019s office. CCI students, faculty, and staff are given priority for use.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-stack has-light-background-color has-background is-layout-flow wp-container-core-column-is-layout-3effa903 wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1af3027d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">How to reserve<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ABSMCC uses 25Live, the campus-wide room scheduling system, for reserving rooms. 25Live requires NetID login and pages open in a new browser tab\/window.<\/p>\n\n\n\n<p class=\"is-style-utkwds-single-link wp-block-paragraph\"><a href=\"https:\/\/25live.collegenet.com\/pro\/utk#!\/home\/location\/1330\/calendar\" target=\"_blank\" rel=\"noreferrer noopener\">Request to reserve the ABSMCC<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Our story<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Adam Brown Social Media Command Center is powered by Sprinklr technology and operated through a fund established for the college by Adam Brown, an alumnus of the College of Communication and Information at the University of Tennessee, Knoxville. Brown\u2019s gift is part of the College of Communication and Information\u2019s $15 million \u201cInvesting in the Journey to the Top 25\u201d fundraising campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additional funding for the Adam Brown Social Media Command Center is provided through the Tombras Social Media Analytics Fund, which was established by Charlie Tombras, president and CEO of The Tombras Group and a 1964 UT advertising graduate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Adam Brown Social Media Command Center is located in Room 460 of the Communication and Information Building.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-002ffff5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"contact\" class=\"wp-block-heading\">We&#8217;re here to help! <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contact the CCI Innovation Labs manager with questions about using the Adam Brown Social Media Command Center.<\/p>\n\n\n\n<div class=\"wp-block-group utkwds-contact-single utkwds-contact-single--large has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-4ec0c7c6 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/logan-montuori-hs.jpg\" alt=\"Logan Montuori Headshot\" class=\"wp-image-16344\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/logan-montuori-hs.jpg 740w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/logan-montuori-hs-231x300.jpg 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ee37b5d9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ee37b5d9 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Logan Montuori<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CCI Innovation Labs Manager<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ee37b5d9 wp-block-group-is-layout-flex\">\n<p class=\"utkwds-cta-link wp-block-paragraph\"><a href=\"mailto:lmontuor@utk.edu\" class=\"ek-link\">lmontuor@utk.edu<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:auto;width:264px\" aria-hidden=\"true\" id=\"ABSMCCengagement\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore cutting-edge social media analytics The Adam Brown Social Media Command Center (ABSMCC) provides cutting-edge technology to explore and analyze social media\u2019s reach, sentiment, and effects. ABSMCC uses the deep analytical power of Sprinklr technology which is the same leading technology used by Fortune 100 companies world-wide.&nbsp; The ABSMCC was established with a generous gift [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":15079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-15080","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam Brown Social Media Command Center - CCI Research &amp; Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/innovation-labs\/absmcc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adam Brown Social Media Command Center - CCI Research &amp; Innovation Center\" \/>\n<meta property=\"og:description\" content=\"Explore cutting-edge social media analytics The Adam Brown Social Media Command Center (ABSMCC) provides cutting-edge technology to explore and analyze social media\u2019s reach, sentiment, and effects. 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