{"id":15080,"date":"2023-12-20T09:36:10","date_gmt":"2023-12-20T14:36:10","guid":{"rendered":"https:\/\/ric.utk.edu\/beta\/?page_id=14393"},"modified":"2025-08-26T15:41:04","modified_gmt":"2025-08-26T19:41:04","slug":"absmcc","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/ric\/innovation-labs\/absmcc\/","title":{"rendered":"Adam Brown Social Media Command Center"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull utkwds-text-cta-media has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dbf27b9b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-utkwds-left-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-1024x683.png\" alt=\"Neon letters glow on the outside of the Adam Brown Social Media Center.\" class=\"wp-image-14553\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-1024x683.png 1024w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-300x200.png 300w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center-768x512.png 768w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2023\/11\/Adam-Brown-Social-Media-Center.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Explore cutting-edge social media analytics<\/h2>\n\n\n\n<p>The Adam Brown Social Media Command Center (ABSMCC) provides cutting-edge technology to explore and analyze social media\u2019s reach, sentiment, and effects. ABSMCC uses the deep analytical power of Sprinklr technology which is the same leading technology used by Fortune 100 companies world-wide.&nbsp;<\/p>\n\n\n\n<p class=\"has-normal-font-size\" style=\"font-style:normal;font-weight:400\">The ABSMCC was established with a generous gift from Adam Brown (\u201894) and was supported in the early years by funding from Charlie Tombras (\u201864), president and CEO of The Tombras Group. In 2023, ABSMCC became a CCI Innovation Lab. <\/p>\n\n\n\n<p>Contact us at <strong><a href=\"mailto:absmcc@utk.edu\">absmcc@utk.edu<\/a> <\/strong>if you have questions, or use the form below if: you&#8217;re interested in using the ABSMCC for research; would like to use Sprinklr in your classroom or have it demonstrated to a class; or are interested in speaking with an ABSMCC team member about community outreach.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide utkwds-in-page-navigation is-layout-flow wp-block-group-is-layout-flow wp-container-1 is-position-sticky\">\n<ul class=\"wp-block-list is-style-no-disc utkwds-in-page-navigation-list\">\n<li><a href=\"#ReserveABSMCC\">Reserve the ABSMCC<\/a><\/li>\n\n\n\n<li><a href=\"#Sprinklr\">Sprinklr demo<\/a><\/li>\n\n\n\n<li><a href=\"#ASBMCCteam\">Our team<\/a><\/li>\n\n\n\n<li><a href=\"#ABSMCCengagement\">Community engagement<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Using the latest tech to understand social media<\/h2>\n\n\n\n<p><strong>The Adam Brown Social Media Command Center (ABSMCC)<\/strong>&nbsp;is located in 460 Communication and Information Building in the Circle Park area of campus. The ABSMCC provides the College of Communication and Information faculty, staff and students free access to&nbsp;<a href=\"https:\/\/www.sprinklr.com\/products\/social-media-management\/\">Sprinklr, the same leading technology<\/a>&nbsp;that Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.<\/p>\n\n\n\n<p>Supporting some of the world\u2019s most trusted brands like Microsoft, Comcast, and Capital One, Sprinklr is the industry standard for social analytics and brand listening. Sprinklr uses powerful AI technology to scan digital sources (e.g. blogs, news, forums, reviews) for query, opening doors for deep insight and research opportunities. The platform has access to all mainstream social networking sites including: X (full access), Reddit (full access), YouTube, Instagram, Tumblr, Facebook, and Tik Tok. Additionally, there is access to other online platforms like forums, Disqus, RSS feeds, popular press news sources, Quora, web articles, WordPress, brand reviews, blogs\/websites, and more.&nbsp;<\/p>\n\n\n\n<p>Sprinklr\u2019s search features allow the ABSMCC access to over 350 million online data sources. Sprinklr allows UT faculty, students, and staff with an exciting opportunity to examine both direct engagement with\u2014and indirect conversations about\u2014any brand, organization, topic, or event of interest. We can analyze these conversations to better understand key topics, what outside influences are inspiring those conversations, and what characteristics lead to higher levels of audience engagement.&nbsp;<\/p>\n\n\n\n<p>Sprinklr conducts various analyses, including the volume of posts, sentiment analysis, emotion, topics of brand conversations, audience affinities, geographic analyses, and more. Historical search features and trends forecasting enables Sprinklr users to gain meaningful insight, and hands-on experience in the world of social media management, brand management, public relations, advertising, and so much more.<\/p>\n\n\n\n<p id=\"Sprinklr\">Below is a demonstration of how to utilize Sprinklr in the Adam Brown Social Media Command Center.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sprinklr Demo for Adam Brown Social Media Command Center\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WupQUk3rnS0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Hours of operation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monday-Thursday 10 a.m. to 4 p.m.<\/li>\n\n\n\n<li>Friday 10 a.m. to 2 p.m.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-billboard has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-245a7cd6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-494b7923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\">Reserve the Adam Brown Social Media Command Center<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-billboard-divider has-orange-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>ABSMCC is a CCI space and approval of reservations is done by the dean\u2019s office. CCI students, faculty, and staff are given priority for use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to reserve<\/h4>\n\n\n\n<p>ABSMCC uses 25Live, the campus-wide room scheduling system, for reserving rooms. 25Live requires NetID login and pages open in a new browser tab\/window.<\/p>\n\n\n\n<p class=\"is-style-utkwds-cta-link\"><a href=\"https:\/\/25live.collegenet.com\/pro\/utk#!\/home\/location\/1330\/calendar\">Request a reservation in ABSMCC<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Our story<\/h3>\n\n\n\n<p>The Adam Brown Social Media Command Center is powered by Sprinklr technology and operated through a fund established for the college by Adam Brown, an alumnus of the College of Communication and Information at the University of Tennessee, Knoxville. Brown\u2019s gift is part of the College of Communication and Information\u2019s $15 million \u201cInvesting in the Journey to the Top 25\u201d fundraising campaign.<\/p>\n\n\n\n<p>Additional funding for the Adam Brown Social Media Command Center is provided through the Tombras Social Media Analytics Fund, which was established by Charlie Tombras, president and CEO of The Tombras Group and a 1964 UT advertising graduate.<\/p>\n\n\n\n<p>The Adam Brown Social Media Command Center is located in Room 460 of the Communication and Information Building.<\/p>\n\n\n\n<div class=\"wp-block-group utkwds-in-page-notice has-border-color has-orange-border-color has-light-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-e77066fa wp-block-group-is-layout-constrained\" style=\"border-width:4px;margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small);padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7d0d3654 wp-block-group-is-layout-constrained\">\n<p class=\"utkwds-notice-heading\"><strong>Questions or media inquiries?<\/strong><\/p>\n\n\n\n<p>Email our director at <a class=\"ek-link\" href=\"mailto:pittman@utk.edu\">pittman@utk.edu<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-light-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group utkwds-contact-2up has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Our team<\/h2>\n\n\n\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/10\/Matt-Pittman-WEB.png\" alt=\"\" class=\"wp-image-15643\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/10\/Matt-Pittman-WEB.png 740w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/10\/Matt-Pittman-WEB-231x300.png 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-44e3bdee wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Associate Professor Matthew Pittman<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size\">Director,&nbsp;<em>Adam Brown Social Media Command Center<\/em><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Associate Professor,&nbsp;<em>Tombras School of Advertising and Public Relations<\/em><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"utkwds-cta-link has-small-font-size\"><a href=\"mailto:pittman@utk.edu\">pittman@utk.edu<\/a><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"is-style-utkwds-paragraph-small\">Pittman has studied social media his entire career, publishing more than a dozen articles in advertising, communication, and marketing journals using various digital methods to analyze social media data.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"is-style-utkwds-paragraph-small\">His work has been published in the&nbsp;<em>Journal of Consumer Psychology<\/em>, <em>Journal of Advertising,&nbsp;Journal of Interactive Marketing<\/em>,&nbsp; <em>Journal of Interactive Advertising,&nbsp;Journal of Business Ethics<\/em>,&nbsp;<em>International Journal of Advertising<\/em>,&nbsp;<em>Journal of Consumer Marketing<\/em>,&nbsp;<em>Computers in Human Behavior<\/em>, and others which can all be found on&nbsp;<a href=\"https:\/\/scholar.google.com\/citations?user=cXqXHpsAAAAJ&amp;hl=en\">Google Scholar.<\/a><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"is-style-utkwds-paragraph-small\">Pittman is also a social media consultant with experience advising non-profits, retail, education, and medical groups. He is creative, curious, and most importantly committed to the functions of the ABSMCC in its purpose to serve students, staff, and faculty in the College of Communication and Information and beyond.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/web-Headshot-for-Outside-Bio-Rahman.jpg\" alt=\"\" class=\"wp-image-16338\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/web-Headshot-for-Outside-Bio-Rahman.jpg 740w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/07\/web-Headshot-for-Outside-Bio-Rahman-231x300.jpg 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-44e3bdee wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\"><strong>Mokhlisur \u201cNuman\u201d Rahma<\/strong>n<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size\">Graduate Associate,&nbsp;<em>Adam Brown Social Media Command Center<\/em><\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"is-style-utkwds-paragraph-small\"><a href=\"https:\/\/cci.utk.edu\/phd-student-directory\/mokhlisur-numan-rahman\/\">Profile<\/a><\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"is-style-utkwds-paragraph-small\"><a href=\"mailto:mrahma50@vols.utk.edu\" target=\"_blank\" rel=\"noreferrer noopener\">mrahma50@vols.utk.edu<\/a><\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"utkwds-cta-link has-small-font-size\">I am Mokhlisur Rahman (Numan). I am from Bangladesh. I am a second-year PhD student. I am enthusiastic about green advertising! My research interests focus on consumer behavior, social media advertising, online reviews, and artificial intelligence (A.I.) in advertising. I am an instructor of records for ADPR 365 Social Media Advertising and ADVT 310 Advertising Design classes in the Tombras School of Advertising and Public Relations at the University of Tennessee, Knoxville.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/01\/Qinran-Li-WEB.png\" alt=\"\" class=\"wp-image-15977\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/01\/Qinran-Li-WEB.png 740w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2025\/01\/Qinran-Li-WEB-231x300.png 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-44e3bdee wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Qinran Li<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size\">Graduate Associate,&nbsp;<em>Adam Brown Social Media Command Center<\/em><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/cci.utk.edu\/phd-student-directory\/qinran-li\/\">Profile<\/a><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"is-style-utkwds-paragraph-small\"><a href=\"mailto:qli43@vols.utk.edu\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:qli43@vols.utk.edu\">qli43@vols.utk.edu<\/a><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-22f7c694\"><\/div>\n\n\n\n<p class=\"is-style-utkwds-paragraph-small\">Qinran Li is a doctoral student at the Tombras School of Advertising at Public Relation. Her research interests focus on social media\u2019s influence on consumer behavior and mental health. She explores psychological effects of influencer marketing and digital advertising strategies.<\/p>\n\n\n\n<p class=\"is-style-default has-small-font-size\"><br>Prior to the PhD program, she graduated from Boston University with a master\u2019s degree in media science: marketing communication research. She holds a bachelor\u2019s degree in Chinese language and literature and a bachelor\u2019s degree in cultural industry management from Communication University of China.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"687\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/09\/web-Lily-Headshot.jpg\" alt=\"\" class=\"wp-image-15581\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/09\/web-Lily-Headshot.jpg 569w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/09\/web-Lily-Headshot-248x300.jpg 248w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-44e3bdee wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Lily Evans<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size\">Lily Evans is a junior majoring in advertising, with a minor in graphic design and business. She is passionate about fostering business growth and excels in collaborative ideation, leadership, and crafting effective advertising strategies. With her sights set on New York post-graduation, Lily is eager to further her career in advertising and social media strategy, where she aims to make a significant impact.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/04\/web-Headshot-Madison-Gulinello.jpg\" alt=\"Headshot of Madison Gulinello\" class=\"wp-image-15479\" srcset=\"https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/04\/web-Headshot-Madison-Gulinello.jpg 800w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/04\/web-Headshot-Madison-Gulinello-300x300.jpg 300w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/04\/web-Headshot-Madison-Gulinello-150x150.jpg 150w, https:\/\/cci.utk.edu\/ric\/wp-content\/uploads\/sites\/2\/2024\/04\/web-Headshot-Madison-Gulinello-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-44e3bdee wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\"><strong>Madison Gulinello, B.S.<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size\">Maddison \u201cMaddie\u201d Gulinello is a sophomore pursuing her communication degree in advertising. She is originally from Long Island, NY, but now resides in Tennessee. She has always loved designing and fashion. She is also passionate about physical health, photography, and is an avid traveler.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-light-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group utkwds-contact-2up has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:auto;width:264px\" aria-hidden=\"true\" id=\"ABSMCCengagement\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Community engagement &amp; visitors to ABSMCC<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Scripps Social Media Summit<\/h3>\n\n\n\n<p>In May 2017, Dr. Courtney Childers, along with three CCI students were invited to share social media expertise at the Scripps Networks Social Media Retreat in Knoxville, TN. Dr. Childers\u2019 presentation discussed the Adam Brown Social Media Command Center and how CCI is infusing Salesforce Social Studio into curriculum. The students participated in focus groups and share opinions on social media platform use and best practices.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:601%\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Moxley-Carmichael<\/h3>\n\n\n\n<p>In April 2017, the team from Moxley-Carmichael visited the ABSMCC to see the new space and interact with Salesforce Social Studio. Alan Carmichael (BS\/JEM \u201869) is the president of Moxley-Carmichael and current Board of Visitors members for the College of Communication and Information.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Social media team from ESPN College GameDay<\/h3>\n\n\n\n<p>In September 2016, Katie Hughes (Associate Editor, Social Media, ESPN) and Nick Rago (Producer, ESPN) stopped by to visit the ABSMCC prior to the Florida vs. Tennessee football game. ESPN College GameDay selected the University of Tennessee as its location to broadcast from during the second weekend in September. From this visit, Dr. Childers and two students from the ADVT\/PBRL Social Media course were selected to go back stage during the College GameDay broadcast. It was a unique experience and one the students will never forget.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-posts-3up has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a45c36a0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<h2 class=\"wp-block-heading alignwide has-large-font-size\">Adam Brown Social Media Command Center blog<\/h2>\n\n\n\n<div class=\"wp-block-query alignwide has-global-padding is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"has-link-color columns-3 alignwide wp-elements-a72c1acfb186990f6a57d5675ca0d94f wp-block-post-template has-text-color has-smokey-color is-layout-grid wp-container-core-post-template-is-layout-6d3fbd8f wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-15481 post type-post status-publish format-standard hentry category-absmcc category-featured-story category-news\">\n<h3 style=\"margin-top:0;margin-bottom:0;\" class=\"wp-block-post-title has-medium-font-size wp-elements-a72c1acfb186990f6a57d5675ca0d94f\"><a href=\"https:\/\/cci.utk.edu\/ric\/2024\/04\/02\/the-bachelors-most-recent-triumphs-and-missteps\/\" target=\"_self\" >The Bachelor&#8217;s Most Recent Triumphs and Missteps<\/a><\/h3>\n\n<div style=\"text-transform:uppercase; margin-bottom:var(--wp--preset--spacing--x-small);\" class=\"wp-block-post-date has-x-small-font-size\"><time datetime=\"2024-04-02T16:12:03-04:00\">April 2, 2024<\/time><\/div>\n<\/li><li class=\"wp-block-post post-15470 post type-post status-publish format-standard hentry category-absmcc\">\n<h3 style=\"margin-top:0;margin-bottom:0;\" class=\"wp-block-post-title has-medium-font-size wp-elements-a72c1acfb186990f6a57d5675ca0d94f\"><a href=\"https:\/\/cci.utk.edu\/ric\/2024\/03\/08\/miami-breaks-up-with-spring-break\/\" target=\"_self\" >Miami Breaks up with Spring Break<\/a><\/h3>\n\n<div style=\"text-transform:uppercase; margin-bottom:var(--wp--preset--spacing--x-small);\" class=\"wp-block-post-date has-x-small-font-size\"><time datetime=\"2024-03-08T14:52:14-05:00\">March 8, 2024<\/time><\/div>\n<\/li><li class=\"wp-block-post post-15421 post type-post status-publish format-standard hentry category-absmcc category-featured-story category-news\">\n<h3 style=\"margin-top:0;margin-bottom:0;\" class=\"wp-block-post-title has-medium-font-size wp-elements-a72c1acfb186990f6a57d5675ca0d94f\"><a href=\"https:\/\/cci.utk.edu\/ric\/2024\/02\/12\/super-bowl-ad-round-up\/\" target=\"_self\" >Super Bowl Ad Round-Up<\/a><\/h3>\n\n<div style=\"text-transform:uppercase; margin-bottom:var(--wp--preset--spacing--x-small);\" class=\"wp-block-post-date has-x-small-font-size\"><time datetime=\"2024-02-12T15:27:35-05:00\">February 12, 2024<\/time><\/div>\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-text-align-right is-style-utkwds-cta-link\"><a href=\"https:\/\/www.utk.edu\/\">Read more blog posts<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore cutting-edge social media analytics The Adam Brown Social Media Command Center (ABSMCC) provides cutting-edge technology to explore and analyze social media\u2019s reach, sentiment, and effects. ABSMCC uses the deep analytical power of Sprinklr technology which is the same leading technology used by Fortune 100 companies world-wide.&nbsp; The ABSMCC was established with a generous gift [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":15079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-15080","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam Brown Social Media Command Center - CCI Research &amp; Innovation Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/ric\/innovation-labs\/absmcc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adam Brown Social Media Command Center - CCI Research &amp; Innovation Center\" \/>\n<meta property=\"og:description\" content=\"Explore cutting-edge social media analytics The Adam Brown Social Media Command Center (ABSMCC) provides cutting-edge technology to explore and analyze social media\u2019s reach, sentiment, and effects. 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