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Profile

Adam Brown

Adam Brown

Executive Strategist
Salesforce
BS in Advertising, University of Tennessee, 1994

Adam Brown is Executive Strategist for Salesforce, named the World’s Most Innovative Company for the past four consecutive years by Forbes (2014, 2013, 2012, 2011). In this role Adam and his team deliver integrated social marketing strategy to Salesforce Marketing Cloud customers and work with product teams to develop the best marketing products and solutions in the industry.

Adam is also currently co-host of the SocialPros.com Podcast with best-selling author and digital media entrepreneur Jay Baer. The podcast was named best podcast/audio series of 2015 by the Content Marketing Association, and is downloaded or streamed over 70,000 times a month.

Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. During his tenure, fan acquisition increased 225%, social sentiment improved 90% and funded programs delivered a 7X ROI (via attributable sales) through an unwavering commitment to his PEOS (Paid Earned Owned Shared) social media strategy. In 2010, Dell was named the #2 global social media brand by Altimeter Group and in 2011, named the #1 global social media brand by Trendstream.

Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company. While at Coke, Adam developed its 4R social media strategy (review, respond, record, redirect), established the company’s social media presences and spearheaded the development of the company’s social media guidelines, often seen as a standard in the industry. Adam concepted Coca-Cola’s Expedition 206 social media program, sending three young bloggers around the world in a year to visit the 206 countries where Coke is served. The program delivered two billion media impressions for Coca-Cola and won over 15 industry awards for marketing and public relations excellence.

Before Coca-Cola, Adam spent eight years at global public relations agency Ketchum, where he was Vice President and Director of eKetchum, Ketchum’s digital media development and viral marketing strategy group. His work there received international industry recognition including four PRSA Silver Anvil awards for work for clients Proctor & Gamble, Nokia and Novartis, as well as a National PRSA Best of Show award for Cox Communications.

Adam sits on the Board of Visitors of his alma matter, the University of Tennessee, where he majored in Advertising. He was named the College’s 2015 Ad Alumnus of the Year.