Skip to content Skip to main navigation Report an accessibility issue

Courses for Master’s Online Concentration

Select Courses to Develop New Strengths

Our new strategic and digital communication master’s concentration requires 30 credit hours. The four schools in CCI are each offering three courses that focus on communication strategies and the digital marketplace. You pick the courses that will enhance your skills in the workplace.

Courses Offered for Fall 2020

ADPR 542: Strategic Communication Management
Taught by Moonhee Cho
3 credit hoursOverview of leadership and management of goal-driven strategic communication in multiple contexts (e.g., for-profit, non-profit, agency). Examines theories and case studies to explore topics such as research and evaluation, issues management, message and channel strategies, project management, budgeting, and communication with multiple stakeholders. Emphasizes professional ethics and standards.

JREM 516: Digital Content Creation Basics
Taught by Mark Harmon and Lisa Gary
3 credit hours

Introduces students with limited media writing background to the basics of writing and producing of content across media platforms and for varied disciplines, including journalism, public relations and advertising. Skills include basics of style, concise and informative writing, information gathering including effective interviewing practice, and adapting material for audiences that read, listen or watch. Conceptual topics include professionalism and ethics.


Full Online Concentration Catalog

ADPR 541: Strategic Communication Tactics

3 Credit Hours

It provides an overview of the field for students with little to no formal strategic communication education or experience and equips them with the skills they need to excel. Students will learn how to use professional design and photo editing software as well as how to select typography, color, and images. They will also receive intensive training in writing for direct, online, and mediated communications. Students will produce multiple portfolio pieces that showcase their strategic communication skill set.


ADPR 542: Strategic Communication Management 

3 Credit Hours

Overview of leadership and management of goal-driven strategic communication in multiple contexts (e.g., for-profit, non-profit, agency). Examines theories and case studies to explore topics such as research and evaluation, issues management, message and channel strategies, project management, budgeting, and communication with multiple stakeholders. Emphasizes professional ethics and standards.


ADPR 562: Social Media Strategy and Tactics

3 Credit Hours

Provides students with practical knowledge and analytical skills necessary to create, evaluate and execute social media campaigns. The course will include lectures, case studies, assignments and engaged activities that will help in the development of a strong social media skill set. State-of-the-art social listening software will be used for social listening assignments and provide a hands-on learning experience for enrolled students.


CMST 524: Interpersonal Conflict

3 Credit Hours

Communicative processes associated with the manifestations and experiences of interpersonal conflict. Exploration of theories, methodologies, and evolving trends.


CMST 526: Social Influence, Persuasion, and Compliance-Gaining

3 Credit Hours

Examination of social influence theory and practice. In-depth treatment of intentional, message-driven attitude and behavior change.


CMST 554: Organizational Communication, Strategic Leadership, and Culture

3 Credit Hours

Examines the relationships between organizational culture, ethics, leadership, and communication. Explores competing conceptualizations of organizational culture.


INSC 542: Social Informatics 

3 Credit Hours

Social consequences of information and communication technologies (ICT) at micro (e.g., personal level), meso (e.g., organizational level) and macro level (e.g., information society studies and applications of ICT for business, governments, and society are covered by the umbrella term “social informatics.” It is a highly multi-disciplinary area worth exploring since it will expose you to a range of contemporary global issues and phenomena shaped by ICT-mediated information.


INSC 597: Information Architecture 

3 Credit Hours

introduces fundamental concepts, methods, and practices in information architecture for virtual space. Focuses on organization, navigation, labeling, and searching of Web sites and intranets, as well as user experience.


INSC 598: Web Design

3 Credit Hours

Provides hands-on experience with creating websites using the latest web design tools and techniques as well as theoretical insight into emerging trends and techniques. Emphasizes understanding the basics of web design, website creation, and evaluation. Covers basics of usability testing and search engine optimization.


JREM 513: Audience Analytics

3 Credit Hours

This course provides an overview of the main theoretical frameworks and measures use to understand audience preferences and behaviors in relation to traditional forms of media. Students will learn and apply analytic tools to track and analyze audience visits to media-related websites and social media activity. Insight will be provided on factors driving engagement with sites. Implications in terms of audience diversity and inclusion will also be covered.


JREM 516: Digital Content Creation Basics

3 Credit Hours

Introduces students with limited media writing background to the basics of writing and producing of content across media platforms and for varied disciplines, including journalism, public relations, and advertising. Skills include basics of style, concise and informative writing, information gathering including effective interviewing practice, and adapting material for audiences that read, listen or watch. Conceptual topics include professionalism and ethics.


JREM 557: Global Communications

3 Credit Hours

This course explores and analyzes distinct and/or overlapping attributes of media culture and systems in select regions of the world. It prepares students to effectively work and communicate in a global media environment. Within the framework of free expression/freedom of the press, the course also explores how ordinary individuals via social media platforms are now distributors of cultural expressions and contributors to media content.


CCI 590: Project

1-6 Credit Hours

Student-led project under faculty direction that applies concepts learned in prior classes to a communication management situation. Students are required to clearly define the project and the faculty member who will direct it prior to registering for the course. Students must have earned a minimum of 12 credit hours in the CCI Master’s program prior to registering for Project credit.

Repeatability: May be repeated. Maximum 6 hours.


CCI 592: Practicum

1-6 Credit Hours

Professional learning while engaged in professional communication work. Students are required to clearly define expected learning outcomes at the start of the term. Credit hours earned will be based on hours worked at practicum site. Students will report periodically on professional development throughout the semester and a final written report will be required. Students must have earned a minimum of 12 credit hours in the CCI master’s program prior to registering for Practicum credit.

Repeatability: May be repeated. Maximum 6 hours.