Jules Morris serves as a lecturer of digital marketing in the Haslam College of Business. Previous experience highlights include founding and leading a Knoxville Business Journal top twenty boutique marketing agency, BombDiggity, LLC, since 2011; serving as the director of marketing, promotions, and community relations for WBIR-TV; managing marketing and implementation for multiple events around the Super Bowl weekend; building B2C cause-marketing campaigns for Samsung Electronics; and facilitating human-centered innovation and design workshops across the United States. Jules has nearly thirty years of marketing and media experience, including both higher education and corporate environments.
Jules’ research interests cut across a range of disciplines, including marketing, media, communications, management and leadership. She is interested in how marketing leaders nurture creativity and innovation within their organizations.
Reseach Interests
- Leadership and creativity in media
- Women in sport media marketing
- Media marketing
PhD Committee
- Professor Nick Geidner (chair)
- Assistant Professor Guy Harrison
- Assistant Professor Joy Jenkins, University of Missouri
- Clinical Associate Professor Sarah Hilyer, University of Tennessee, Knoxville’s Department of Kinesiology, Recreation, and Sport Studies