{"id":65419,"date":"2024-09-10T16:23:40","date_gmt":"2024-09-10T20:23:40","guid":{"rendered":"https:\/\/jem.utk.edu\/?page_id=65419"},"modified":"2026-03-16T09:21:32","modified_gmt":"2026-03-16T13:21:32","slug":"tatia-jacobson-jordan","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/jem\/about\/directory\/tatia-jacobson-jordan\/","title":{"rendered":"Tatia Jacobson Jordan"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Assistant Professor of Practice<\/p>\n\n\n\n<p><a href=\"mailto:tjorda19@utk.edu\">tjorda19@utk.edu<\/a><\/p>\n\n\n\n<p>Tatia Jacobson Jordan began her marketing career at Wells Fargo as an account executive in Norfolk, Virginia. By 2015, she was managing marketing communications projects for twenty-five offices in fourteen states as an assistant vice president for First Southwest in Dallas, Texas.&nbsp;<\/p>\n\n\n\n<p>Jacobson Jordan has a decade of experience teaching marketing and communications, where she brings a unique blend of academic rigor and practical industry insights to her classrooms. Her dynamic teaching style has garnered multiple teaching awards and acclaim from students. She is a certified online professor with Quality Matters, a professional certified marketer (PCM) and a certified digital marketing professional (CDMP) with the American Marketing Association and the Digital Marketing Institute.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Education<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PhD, English-Florida State University, 2009<\/li>\n\n\n\n<li>MS, Marketing Communication-Loyola University New Orleans, 2021<\/li>\n\n\n\n<li>MA, English-Georgia State University 2004 <\/li>\n\n\n\n<li>BS, Marketing-Oral Roberts University, 2000<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Research Interests<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing education<\/li>\n\n\n\n<li>Digital, social, and mobile marketing<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-utkwds-right-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/jem\/wp-content\/uploads\/sites\/6\/2026\/03\/large-web-Tatia-Jordan-Headshot-copy.jpg\" alt=\"\" class=\"wp-image-68797\" srcset=\"https:\/\/cci.utk.edu\/jem\/wp-content\/uploads\/sites\/6\/2026\/03\/large-web-Tatia-Jordan-Headshot-copy.jpg 740w, https:\/\/cci.utk.edu\/jem\/wp-content\/uploads\/sites\/6\/2026\/03\/large-web-Tatia-Jordan-Headshot-copy-231x300.jpg 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assistant Professor of Practice tjorda19@utk.edu Tatia Jacobson Jordan began her marketing career at Wells Fargo as an account executive in Norfolk, Virginia. By 2015, she was managing marketing communications projects for twenty-five offices in fourteen states as an assistant vice president for First Southwest in Dallas, Texas.&nbsp; Jacobson Jordan has a decade of experience teaching [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":61991,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-65419","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tatia Jacobson Jordan - School of Journalism &amp; Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/jem\/about\/directory\/tatia-jacobson-jordan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tatia Jacobson Jordan - School of Journalism &amp; Media\" \/>\n<meta property=\"og:description\" content=\"Assistant Professor of Practice tjorda19@utk.edu Tatia Jacobson Jordan began her marketing career at Wells Fargo as an account executive in Norfolk, Virginia. By 2015, she was managing marketing communications projects for twenty-five offices in fourteen states as an assistant vice president for First Southwest in Dallas, Texas.&nbsp; Jacobson Jordan has a decade of experience teaching [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cci.utk.edu\/jem\/about\/directory\/tatia-jacobson-jordan\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Journalism &amp; Media\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T13:21:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cci.utk.edu\/jem\/wp-content\/uploads\/sites\/6\/2026\/03\/large-web-Tatia-Jordan-Headshot-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/\",\"name\":\"Tatia Jacobson Jordan - School of Journalism &amp; Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/03\\\/large-web-Tatia-Jordan-Headshot-copy.jpg\",\"datePublished\":\"2024-09-10T20:23:40+00:00\",\"dateModified\":\"2026-03-16T13:21:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/03\\\/large-web-Tatia-Jordan-Headshot-copy.jpg\",\"contentUrl\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/03\\\/large-web-Tatia-Jordan-Headshot-copy.jpg\",\"width\":740,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/tatia-jacobson-jordan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Journalism &amp; Media\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Faculty and staff directory\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/about\\\/directory\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Tatia Jacobson Jordan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/#website\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/\",\"name\":\"School of Journalism &amp; Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cci.utk.edu\\\/jem\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tatia Jacobson Jordan - School of Journalism &amp; Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cci.utk.edu\/jem\/about\/directory\/tatia-jacobson-jordan\/","og_locale":"en_US","og_type":"article","og_title":"Tatia Jacobson Jordan - School of Journalism &amp; Media","og_description":"Assistant Professor of Practice tjorda19@utk.edu Tatia Jacobson Jordan began her marketing career at Wells Fargo as an account executive in Norfolk, Virginia. 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