{"id":63922,"date":"2024-03-12T09:05:48","date_gmt":"2024-03-12T13:05:48","guid":{"rendered":"https:\/\/jem.utk.edu\/?page_id=63922"},"modified":"2026-02-10T14:56:22","modified_gmt":"2026-02-10T19:56:22","slug":"shannon-scovel","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/jem\/about\/directory\/shannon-scovel\/","title":{"rendered":"Shannon Scovel"},"content":{"rendered":"\n
\n
\n

Assistant Professor<\/p>\n\n\n\n

sscovel@utk.edu<\/a><\/p>\n\n\n\n

919-656-2647<\/p>\n\n\n\n

sportsbyscovel.com<\/a><\/p>\n\n\n\n

Area of Expertise<\/h4>\n\n\n\n

My research focuses on the intersections of sports, media and gender, specifically the representation and self-representation of women athletes in media. I also have expertise in college athlete branding, NIL and social media storytelling. <\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Assistant Professor sscovel@utk.edu 919-656-2647 sportsbyscovel.com Area of Expertise My research focuses on the intersections of sports, media and gender, specifically the representation and self-representation of women athletes in media. 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