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Category Archives: Event


UT Social Media Week virtually Feb. 23-25. This year’s event features eight sessions exploring communication topics in social media from women in sports journalism to the use of the platforms by both social justice and extremism movements.

Adam Brown (AD, ’94), executive strategist at Salesforce, will serve as the keynote speaker Feb. 25 at 6 p.m. with the presentation “NOT WORKING: Why 2010s Marcom Skills Won’t Be Successful in 2021 and How the Shift from ‘Right-Brain’ to ‘Left-Brain’ Marketing Reinforces the Responsibility of Ensuring Marketing Equality.” 

See the UT … Read more “2021 UT Social Media Week”


Goodnight with Dolly, will air once a week beginning April 2.

The project is a response to the delayed premiere of The Library That Dolly Built, the University of Tennessee, Knoxville, student-driven documentary about Parton’s Imagination Library. The film was to be screened in New York City and in theaters across the nation on April 2. The premiere has been moved to the week of September … Read more “Dolly Parton to Read Bedtime Stories, UT Film Premiere Rescheduled”


UT Social Media Week was held Feb. 18-20 and featured social media and news professionals from near and far, including four CCI graduates.

Sookie ParkSookie Park (AD ’13) is the Director of Partnership Activation at Complexity Gaming, one of America’s premier esports organizations now headquartered in Frisco, Texas. During UT Social Media Week, she spoke on “esports and Marketing to the New Generation.”

A native of Daegu, South Korea, Park entered the traditional sports and esports industry through the Philadelphia 76ers and Dignitas, working with partners including Pepsi, Buffalo Wild Wings, and HyperX. At Complexity, she manages all partnerships … Read more “2020 Social Media Week: Q&A with Sookie Park (AD ’13)”


UT Social Media Week was held Feb. 18-20 and featured social media and news professionals from near and far, including four CCI graduates.

Andy Bowers (CS ’17) is the social media manager for the Philadelphia 76ers and shared his team’s approach to branding, content, and appealing to a mass audience in the  session “#OnBrand.”

Bowers, a native of Elizabethton, Tennessee, interned with Tennessee Athletic Communications as a senior. He also interned with Morris Creative Group and Tombras before working as a digital and social content associate with the Atlanta Hawks.

Catch Bowers on social media @andybowers_.

What

Read more “2020 Social Media Week: Q&A with Andy Bowers (CS ’17)”

UT Social Media Week, February 18-20 in the Communications Building.

Social Media Week - SmokeySessions ranged from disinformation and misinformation on social media – an important news topic leading up to the 2020 election – to social media marketing and branding for teams, companies, and community organizations.

More than 470 students attended the six in-person events. Nine CCI Classes served as official anchor classes with students from 18 UT classes attending overall.

Student social media ambassadors took over Social Media Week accounts to engage the university community. #UTSMW2020 generated 50,000 impressions and over … Read more “2020 UT Social Media Week”