Tombras School of Advertising and Public Relations
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Tombras School’s Assistant Professor Oluseyi Adegbola combines political marketing and public relations in his research
Originally from Nigeria, Assistant Professor Oluseyi Adegbola found his passion for teaching while watching his father connect with his students in the classroom as a college professor. “After school I would go to his office, and sometimes he would be teaching. Out of curiosity, I would wander into the class and watch him teach, and…
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Tombras School Alumni help create commercial for Super Bowl LVIII
It’s an advertiser and marketer’s big dream– to have a commercial play during the big game. For Tombras School of Advertising and Public Relations alumni Hayley Howell (’16) and Patrick Wells (’14), that dream came true. The pair work in Brooklyn, New York, for Orchard Creative, a full-service advertising agency. Howell is an Account Director…
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Tombras School Alumni Lee and Erin Freeman Celebrate Their Love After Meeting at UT Over Two Decades Ago
Lee (’02, ’15) and Erin (’02) Freeman did not meet one another until their final year at the University of Tennessee, Knoxville, but they had similar reasons why they wanted to attend UT —game days on Rocky Top. They first met in an advertising class before both graduated from the Tombras School of Advertising and…
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JEM and ADPR Students Learn About Careers in New York City
The week before classes started this spring, a cohort of College of Communication and Information (CCI) students packed their bags and headed to New York City to visit agencies and media outlets to gain insight into their future careers. This year’s trip included students from the School of Journalism and Media and the Tombras School…
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Graduate Student Mackenzie Ostrom Reflects on Time as a Graduate Assistant, Lady Vol, and VFL
Graduate student Mackenzie Ostrom is the kind of person whose engaging personality and knack for community building results in the office outings being named, “Macktivities.” In the year that she worked as a graduate assistant at the University of Tennessee, Knoxville’s Office of Student Engagement, Ostrom implemented a weekly office lunch and regularly scheduled coffee…
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Senior Faith Mtabo Found Her Passion in Public Relations
Public relations suits Faith Mtabo perfectly, though this wouldn’t be a truth she would discover until after her third year at the University of Tennessee, Knoxville. Mtabo knew she wanted a marketable major to easily land a job after graduation, so she initially chose business analytics. The business courses didn’t resonate with her, but she…
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Tombras School Grad Students Create Communications Plan for the Tennessee RiverLine
Caption, from left: Professor Brad Collett, Sydney Sinewe, Tammy Castany, Winston Roberts, Muslimah Yusuff, Logan Judy, Professor Beth Foster, and Lila Honaker stand in the Adam Brown Social Media Command Center after the five graduate students gave a presentation on the communications plan they created for the Tennessee RiverLine. The Tennessee RiverLine was initiated by…
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Alumni Father and Daughter Duo Bond Over Shared School and Profession
Kaitlin Shayotovich (’18) resisted following in her father’s career footsteps, but it seemed like every time she took a step forward, she was doing just that. Like him, she chose a major from the Tombras School of Advertising and Public Relations, and like him, she now works at an advertising agency. As for her father, Eric…
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Author Chris Grabenstein Receives Donald G. Hileman Distinguished Alumni Award
Chris Grabenstein (‘77) has been an actor, an improv comedian, a bank officer, an advertising executive, and most recently, a best-selling author. To honor his storied career and service as a Volunteer, the College of Communication and Information has named him as the 2023 recipient of the Donald G. Hileman Distinguished Alumni Award. Grabenstein can…
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Tombras School Professor Eric Haley’s Research Addresses Improving Political Advertising Literacy
As local elections are nearing in parts of Tennessee, including Knoxville, and the next presidential election is a year away, voters are being inundated with political advertising about various campaigns and ballot issues. Understanding politics is a difficult task that becomes even more complicated for the average voter when they’re deluged with unregulated political advertising…