When Cade Beasley started his major at the School of Journalism and Media at the University of Tennessee, Knoxville, the idea of becoming a radio host never crossed his mind. That changed last summer when he began his practicum at 90.3 WUTK FM, UT’s student-run radio station. What started as a hands-on learning experience quickly turned into an opportunity with international reach. Just five months into his practicum, Beasley was asked to host BBC Introducing in America, one of the first American editions of the globally respected music discovery program.
Beasley, who is pursuing a minor in advertising and public relations, as well as political science, said the opportunity feels almost surreal.
“I never thought radio hosting would be something I’d do,” Beasley said. “Just the idea of me being a host for BBC Introducing is crazy to me.”
The program, selected by the BBC and the College Radio Foundation, spotlights independent Tennessee artists alongside emerging musicians from the United Kingdom.
“I’m still realizing how big this is,” he said. “To be one of the first American hosts and to highlight artists from Tennessee is just so awesome.”
His breakthrough came when Matt Keaton, manager of student experience at WUTK, heard Beasley on air during long practicum recording sessions. Keaton recognized something special in the student’s voice and encouraged him to take on the role. Spending his summer practicing for several hours behind the mic soon built both his skill and confidence.
Beasley credits his experience at WUTK and the supportive station staff supporting his growth. He also highlights the mentorship of BBC Introducing in America co-host and station manager Sherleen Mwaura, whose musical insight expanded his own tastes and abilities behind the mic.
As one of the show’s hosts, Beasley embraces the opportunity to bring Tennessee artists to a national audience.
“To be part of something that can highlight these bands and local artists and to give them a platform where maybe they can sell millions of albums worldwide and receive the recognition they deserve, that’s just amazing,” he said. He hopes to bring guests into the studio and interview local musicians, creating stronger connections between the community and listeners.
Beasley said his time at WUTK also taught him the value of exploring different facets of media. Before joining the radio station, he worked at The Volunteer Channel as an entertainment reporter during his freshman and sophomore years, amassing a range of hands-on experiences that prepared him for whatever came next.
“Find opportunities here at UT, but also go out in the Knoxville community and take advantage of internships at media outlets in the area if you can,” he advised fellow students.
Though Beasley is still discovering where his career might lead, he said he would love to remain connected to radio after graduation. He is particularly interested in the vibrant Chattanooga radio scene, known for its diverse musical programming—especially stations like 92.3 WDEF FM, which showcase eclectic sounds.
Beasley said no matter what his path looks like after graduation, he’d enjoy any opportunity to interact with the community. Regardless of where his journey takes him, he recognizes opportunities like BBC Introducing in America come from the encouragement and guidance of mentors such as Keaton.
“I truly appreciate Matt helping me find my radio voice and passion,” Beasley said. “Without seeing that spark in me, I wouldn’t have had this opportunity to unlock a passion I never knew existed.”
BBC Introducing in America premiered Dec. 5, 2025, on 90.3 WUTK FM and airs the first Friday of every month at wutkradio.com and collegeradio.org.