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Big Orange Meets Big Apple

Advertising Students in NYCJEM students in NYCFrom January 20 – 24, 24 advertising (AdvPR) and 30 journalism and electronic media (JEM) students braved the cold and snow of New York City to participate in one of the most information rich experiences of their college careers. 

The opportunity to interact with industry professionals and to connect with CCI New York alumni provided students with invaluable insights into what it takes to make it in the real world.

Creative Circle Account Executive Sarah Adhami’s (BS/ADV ‘10) advice to the students was to “be prepared, practice and be persistent.”

RJ Vogt, a JEM student on the trip, said of his experiences, “Visiting NYC magazine offices showed me how small the industry really is – they all know each other. And now that I’ve had some face time with some top editors, I feel much more comfortable about applying for internships.”

Field trip experiences both in and out of the boardroom helped students get a sense of what it would be like to live and work in a major metropolitan area.

The advertising group was led by three professors, Eric Haley, Courtney Childers and Roxanne Hovland.  The journalism and electronic media students were led by professors Sam Swan (who focused on the broadcasting/electronic media part of the field trip) and Elizabeth Hendrickson (who focused on the magazine part of the trip). 

Many of the student sessions were hosted by UT CCI alumni who live and work in New York.  The following were the sessions and their UT alumni hosts:

JEM – Electronic Media/ Magazine Groups

Today Show live broadcast, NBC Tour and seminar – panel of NBC recruiters met with UT students, Fox News Channel, Real Simple, Men’s Journal/Rolling Stone, Late Show with Jimmy Fallon, The Daily Show with Jon Stewart, Late Show with David Letterman, Regis Philbin Show, Good Morning America, International Radio and Television Society, ABC Network tour and seminar, Esquire, Elle, HGTV, Katie Couric Show, CBS Network tour and seminar, CNN newsroom and studio tour, Conde Nast Publications: Lucky, Details, Vogue, New York Times, WABC – Live with Kelly and Michael, and the Food Network with CCI alums Freddy James (BS/JEM ’96), Whitney Bell (BS/JEM ’10) and Alexis George (BS/JEM ’04).

Advertising Group

Y&R – UT advertising alumni hosts – Daniel Clark (BS/Adv ’12), Guastvo Quinterno (BS/Adv ’13), Kate Kopperman (BS/Adv ’10)

PUBLICIS/Kaplan/Thaler – UT advertising alumni hosts – Erik Izo (BS/Adv ’89), Sarah Gore (BS/Adv ’08)

MRY – UT Social Media Week speaker Melissa Lentz

OMD – UT advertising alumna host Erin Hauck (BS/Adv ’07)

The Creative Circle – UT alumna Sarah Adhami (BS/Adv ’10)

Scripps Networks- Arranged by CCI BOV member and alumna Patalia Tate (BS/JEM ’80)

According to the students, one of their favorite moments of the trip was having Good Morning America’s Robin Roberts join them in singing “Rocky Top.”  Many of the alumni and notable personalities, such as Katie Couric, sent out social media messages acknowledging the CCI students’ visit.  JEM students were also excited to meet Anderson Cooper and to have their photo taken with him. 

On Tuesday evening, Jan. 21, the students and faculty members joined CCI Dean Mike Wirth, his wife Alice, CCI Development Director Patrick Powell and 19 CCI alumni at McCormick and Schmick’s for CCI’s annual NYC alumni reception.  The opportunity for current students and alumni to interact and network was special and everyone in attendance would agree “It’s good to be a Tennessee Vol!!!”