{"id":80140,"date":"2021-08-11T18:39:08","date_gmt":"2021-08-11T22:39:08","guid":{"rendered":"https:\/\/adpr.utk.edu\/?p=80140"},"modified":"2021-08-11T18:39:08","modified_gmt":"2021-08-11T22:39:08","slug":"researchers-bread-company-explore-attitudes-toward-ex-offenders","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/adpr\/2021\/08\/11\/researchers-bread-company-explore-attitudes-toward-ex-offenders\/","title":{"rendered":"Researchers, Bread Company Explore Attitudes Toward Ex-Offenders"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" class=\"aligncenter size-full wp-image-80141\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2021\/08\/hedi-benyounes-G_gOhJeCpMg-unsplash.jpg\" alt=\"\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2021\/08\/hedi-benyounes-G_gOhJeCpMg-unsplash.jpg 768w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2021\/08\/hedi-benyounes-G_gOhJeCpMg-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background.<\/p>\n<p>Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in terms of the fresh start mindset might counteract the blaming attitude that can make people feel less inclined to help addicts and ex-offenders.<\/p>\n<p>To test their theories, the team\u2014marketing doctoral student Tyler Milfeld of Wichita, Kansas, and Dan Flint, Regal Professor of Marketing in UT\u2019s <a href=\"https:\/\/haslam.utk.edu\/\">Haslam College of Business<\/a>, and Eric Haley, DeForrest Jackson Professor in the <a href=\"http:\/\/cci.utk.edu\/\">College of Communication and Information<\/a>\u2014partnered with Dave\u2019s Killer Bread.<\/p>\n<p>Read the rest of the article on <a href=\"https:\/\/news.utk.edu\/2021\/08\/06\/researchers-and-bread-company-partner-to-improve-attitudes-toward-ex-offenders\/\">the University of Tennessee news site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background. Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,14,3],"tags":[42],"class_list":["post-80140","post","type-post","status-publish","format-standard","hentry","category-faculty-news","category-featured-story","category-news","tag-eric-haley"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Researchers, Bread Company Explore Attitudes Toward Ex-Offenders - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/2021\/08\/11\/researchers-bread-company-explore-attitudes-toward-ex-offenders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Researchers, Bread Company Explore Attitudes Toward Ex-Offenders - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background. Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cci.utk.edu\/adpr\/2021\/08\/11\/researchers-bread-company-explore-attitudes-toward-ex-offenders\/\" \/>\n<meta property=\"og:site_name\" content=\"Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-11T22:39:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2021\/08\/hedi-benyounes-G_gOhJeCpMg-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Craig Cook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craig Cook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/08\\\/11\\\/researchers-bread-company-explore-attitudes-toward-ex-offenders\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/08\\\/11\\\/researchers-bread-company-explore-attitudes-toward-ex-offenders\\\/\"},\"author\":{\"name\":\"Craig Cook\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#\\\/schema\\\/person\\\/fd2db0fdccbd021473f4ea6cc9e77756\"},\"headline\":\"Researchers, Bread Company Explore Attitudes Toward Ex-Offenders\",\"datePublished\":\"2021-08-11T22:39:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/08\\\/11\\\/researchers-bread-company-explore-attitudes-toward-ex-offenders\\\/\"},\"wordCount\":145,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/08\\\/11\\\/researchers-bread-company-explore-attitudes-toward-ex-offenders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/08\\\/hedi-benyounes-G_gOhJeCpMg-unsplash.jpg\",\"keywords\":[\"Eric Haley\"],\"articleSection\":[\"Faculty News\",\"Featured Story\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/08\\\/11\\\/researchers-bread-company-explore-attitudes-toward-ex-offenders\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/08\\\/11\\\/researchers-bread-company-explore-attitudes-toward-ex-offenders\\\/\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/08\\\/11\\\/researchers-bread-company-explore-attitudes-toward-ex-offenders\\\/\",\"name\":\"Researchers, Bread Company Explore Attitudes Toward Ex-Offenders - Tombras School of Advertising &amp; 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