{"id":69003,"date":"2021-02-08T13:53:59","date_gmt":"2021-02-08T18:53:59","guid":{"rendered":"https:\/\/adpr.utk.edu\/?p=69003"},"modified":"2021-02-08T13:53:59","modified_gmt":"2021-02-08T18:53:59","slug":"advertising-phd-student-analyzes-super-bowl","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/adpr\/2021\/02\/08\/advertising-phd-student-analyzes-super-bowl\/","title":{"rendered":"Advertising PhD Student Analyzes Super Bowl"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1468 alignleft\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2020\/02\/Untitled-design.png\" alt=\"Alex Carter\" width=\"284\" height=\"284\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2020\/02\/Untitled-design.png 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2020\/02\/Untitled-design-150x150.png 150w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/>Our very own Advertising PhD student, Alex Carter, has spent the past two years using the <a href=\"https:\/\/utccismcc.utk.edu\/\">Adam Brown Social Media Command Center<\/a>\u00a0to understand how various social media platforms react to major events like last night&#8217;s Super Bowl.<\/p>\n<p>Especially in an event like the Super Bowl, companies use engagement on Twitter to measure the success of an advertisement in order to gauge whether the millions spent were worth it.<\/p>\n<p>Click <a href=\"https:\/\/theconversation.com\/drake-and-jake-mountain-dews-millions-and-the-marvel-universe-which-ads-won-the-super-bowl-and-which-fell-flat-154716?utm_source=twitter&amp;utm_medium=twitterbutton\">HERE<\/a> to read more into Alex&#8217;s findings of the Super Bowl LV advertisements and performers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our very own Advertising PhD student, Alex Carter, has spent the past two years using the Adam Brown Social Media Command Center\u00a0to understand how various social media platforms react to major events like last night&#8217;s Super Bowl. Especially in an event like the Super Bowl, companies use engagement on Twitter to measure the success of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14,3,4],"tags":[],"class_list":["post-69003","post","type-post","status-publish","format-standard","hentry","category-featured-story","category-news","category-student-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising PhD Student Analyzes Super Bowl - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/2021\/02\/08\/advertising-phd-student-analyzes-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising PhD Student Analyzes Super Bowl - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"Our very own Advertising PhD student, Alex Carter, has spent the past two years using the Adam Brown Social Media Command Center\u00a0to understand how various social media platforms react to major events like last night&#8217;s Super Bowl. Especially in an event like the Super Bowl, companies use engagement on Twitter to measure the success of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cci.utk.edu\/adpr\/2021\/02\/08\/advertising-phd-student-analyzes-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T18:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2020\/02\/Untitled-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Craig Cook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craig Cook\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/02\\\/08\\\/advertising-phd-student-analyzes-super-bowl\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/02\\\/08\\\/advertising-phd-student-analyzes-super-bowl\\\/\"},\"author\":{\"name\":\"Craig Cook\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#\\\/schema\\\/person\\\/fd2db0fdccbd021473f4ea6cc9e77756\"},\"headline\":\"Advertising PhD Student Analyzes Super Bowl\",\"datePublished\":\"2021-02-08T18:53:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/02\\\/08\\\/advertising-phd-student-analyzes-super-bowl\\\/\"},\"wordCount\":93,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/02\\\/08\\\/advertising-phd-student-analyzes-super-bowl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2020\\\/02\\\/Untitled-design.png\",\"articleSection\":[\"Featured Story\",\"News\",\"Student News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/02\\\/08\\\/advertising-phd-student-analyzes-super-bowl\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/02\\\/08\\\/advertising-phd-student-analyzes-super-bowl\\\/\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2021\\\/02\\\/08\\\/advertising-phd-student-analyzes-super-bowl\\\/\",\"name\":\"Advertising PhD Student Analyzes Super Bowl - Tombras School of Advertising &amp; 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