{"id":295,"date":"2019-03-06T14:52:55","date_gmt":"2019-03-06T19:52:55","guid":{"rendered":"http:\/\/prod.cci.utk.edu\/migrate\/adpr\/2019\/03\/06\/a-look-back-at-2019-ut-social-media-week\/"},"modified":"2019-03-06T14:52:55","modified_gmt":"2019-03-06T19:52:55","slug":"a-look-back-at-2019-ut-social-media-week","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/adpr\/2019\/03\/06\/a-look-back-at-2019-ut-social-media-week\/","title":{"rendered":"A Look Back at 2019 UT Social Media Week"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-left: 5px;margin-right: 5px\" src=\"https:\/\/www.cci.utk.edu\/sites\/default\/files\/52930388_10156187325862944_1630697609393864704_o.jpg\" alt=\"Leo Morejon\" width=\"300\" height=\"200\" \/>More than 420 students attended panels at the eighth annual UT Social Media Week, which was held February 26-28 in CCI\u2019s Scripps Lab Theater and Patrick Auditorium. #UTSMW2019 also generated 59,000 impressions and over 2,000 engagements on Twitter over a two-week period.<\/p>\n<p>This year\u2019s event featured 21 guest speakers over eight sessions, including one that involved a hands-on workshop. Eight CCI classes served as official anchor classes with 14 total classes attending. Topics ranged from incivility and politics on social media to the business of running social media accounts for companies and events, to social marketing and influencers.<\/p>\n<p>Leo Morejon, an adjunct instructor at West Virginia University, served as the spotlight speaker at this year\u2019s event. His presentation focused on the much-hyped and failed work of Fyre Media, \u201cThe Fyre Festival\u2014They Couldn\u2019t Even Spell Fire Correctly.\u201d<\/p>\n<p>The Fyre Festival was a 2017 \u201cluxury music festival\u201d founded by Billy McFarland, CEO of Fyre Media Inc., and rapper Ja Rule. It was heavily promoted by celebrities who are social media influencers. The festival ended up being indefinitely postponed, and the organizers have been sued multiple times.<\/p>\n<p>This year, documentaries on Hulu and Netflix have rekindled conversations about the festival fiasco.<\/p>\n<p>Morejon said he sees teaching lessons in the festival\u2019s marketing.<\/p>\n<p>\u201cThe Fyre Festival has brought a lot of attention to influencer marketing and online marketing in general\u2014and not all of it good,\u201d Morejon said. \u201cAs a marketer, I want to shed light on the positive side of things and give people a different perspective for them to think about.\u201d <img loading=\"lazy\" decoding=\"async\" style=\"float: right;margin-left: 5px;margin-right: 5px\" src=\"https:\/\/www.cci.utk.edu\/sites\/default\/files\/UTSMW19.jpg\" alt=\"UTSMW19\" width=\"300\" height=\"225\" \/><\/p>\n<p>Morejon is an award-winning sales leader, speaker, content creator, and educator known for his work as a pioneer in real-time social media including the <a href=\"https:\/\/leonardom.com\/case-studies\/oreo-super-bowl-blackout-tweet\/\">Oreo Super Bowl blackout tweet<\/a> and a campaign for the <a href=\"https:\/\/leonardom.com\/case-studies\/social-media-guinness-world-record\/\">most likes on Facebook in a 24-hour period<\/a>. After his presentation on the Fyre Festival and the importance of being honest with consumers on social platforms, he fielded questions from students about social marketing trends and platforms.<\/p>\n<p>UT Social Media Week was made possible through the generous financial support of Dan and Melanie Peterson <em>(pictured right with UT Social Media Week student ambassadors)<\/em>. CCI\u2019s four schools sponsored at least one session, as did the Ad Club and the UT chapter of PRSSA. A summary of UTSMW 2019 sessions and speakers is provided below.<\/p>\n<p><strong>2019 UT SOCIAL MEDIA WEEK<\/strong><\/p>\n<p><strong>Session Topics and Speakers<\/strong><\/p>\n<p><strong>Session 1 \u2013 \u201cI\u2019m Right, you\u2019re wrong\u2014you stupid jerk.\u201d Incivility toward Journalists on Social Media <\/strong><\/p>\n<p>Speakers: Jack Lail, Heather Harrington, Mark Harmon<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Session 2 \u2013 Getting Social @ AC Entertainment<\/strong><\/p>\n<p>Speakers: Rhett Talbert, Luna Brewer, Emily Harenza<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Session 3 \u2013 The Role of Social Media in an Evolving Political Landscape<\/strong><\/p>\n<p>Speaker: Michael Sullivan<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Session 4 \u2013 Social Media: Nurturing Connections with Retargeting<\/strong><\/p>\n<p>Speaker &amp; Workshop Leader: Joe Pecor<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Session 5 \u2013 Library, Museum, and Science Organizations Social Media Innovators Panel<\/strong><\/p>\n<p>Speakers: Mary Pom Claiborne, Zack Plaster, Jenny Woodbery, Sarah Zimmerman<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Session 6 \u2013 MELT Culinary: Social Media Influencers in the Age of Sports<\/strong><\/p>\n<p>Speakers: Jenna Cook, Tristan Watson, Snigdha Dhar<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Session 7 \u2013 Influencing Tennessee: The Life of a Social Media Influencer<\/strong><\/p>\n<p>Speaker: Marianne Canada<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Session 8 \u2013 The Fyre Festival \u2013 They Couldn\u2019t Even Spell Fire Correctly<\/strong><\/p>\n<p>Speaker: Leo Morejon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 420 students attended panels at the eighth annual UT Social Media Week, which was held February 26-28 in CCI\u2019s Scripps Lab Theater and Patrick Auditorium. #UTSMW2019 also generated 59,000 impressions and over 2,000 engagements on Twitter over a two-week period. This year\u2019s event featured 21 guest speakers over eight sessions, including one that [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14,3,4],"tags":[],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-featured-story","category-news","category-student-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Look Back at 2019 UT Social Media Week - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/2019\/03\/06\/a-look-back-at-2019-ut-social-media-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look Back at 2019 UT Social Media Week - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"More than 420 students attended panels at the eighth annual UT Social Media Week, which was held February 26-28 in CCI\u2019s Scripps Lab Theater and Patrick Auditorium. #UTSMW2019 also generated 59,000 impressions and over 2,000 engagements on Twitter over a two-week period. 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