{"id":283,"date":"2018-12-07T13:44:27","date_gmt":"2018-12-07T18:44:27","guid":{"rendered":"http:\/\/prod.cci.utk.edu\/migrate\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/"},"modified":"2018-12-07T13:44:27","modified_gmt":"2018-12-07T18:44:27","slug":"big-orange-in-the-big-apple","status":"publish","type":"post","link":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/","title":{"rendered":"Big Orange in the Big Apple"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"float: right\" title=\"Matt Meyers\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2018\/12\/Matt_Meyer.jpg\" alt=\"Matt Meyers\" width=\"300\" height=\"300\" \/>Finding the right career path as a college student is a tough journey and looks different for everyone. For Matt Myers, a senior studying advertising, his journey included attending the advertising trip to New York City.<\/p>\n<p>The AdClub is a student-run organization that hosts an annual trip to New York City to provide students the opportunity to tour advertising agencies, network with industry professionals and explore the city. Myers decided to attend the trip to New York because he wanted to better understand agency life, build relationships with companies and decide if he truly desired to pursue an advertising career in New York after graduation.<\/p>\n<p>One aspect of the New York trip that makes it unique to other university trips is the freedom offered to the students during their week in the city. Although there is a schedule to tour specific agencies, students are given the opportunity to explore New York throughout the day, try new restaurants, and interview with companies on their own. Myers spent his free time attending a Broadway show and interviewing for summer internships. <!--break--><\/p>\n<p>For Myers and many other students in attendance, one of the most eye-opening parts of the trip was discovering the endless possibilities that advertising has to offer. \u201cI discovered careers that I never knew were possible,\u201d said Myers. \u201cWe met a woman whose sole job was brand activation. This trip opened our minds to career opportunities that we didn\u2019t even know existed.\u201d<\/p>\n<p>One of the main reasons that students are given the opportunity to tour agencies is to expose them to the culture of each organization. Myers explains, \u201cEvery agency has a specific personality. Instead of just wanting a job after college, it\u2019s important to understand the culture. This trip taught me how to ask questions about the organization\u2019s dynamic, so I can find the best place for me.\u201d<\/p>\n<p>The New York trip gave Myers and many other students the clarity they were hoping to find. After graduating this spring, he hopes to move to New York and begin his career in agency life, specifically in entertainment marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the right career path as a college student is a tough journey and looks different for everyone. For Matt Myers, a senior studying advertising, his journey included attending the advertising trip to New York City. The AdClub is a student-run organization that hosts an annual trip to New York City to provide students the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","hentry","category-news","category-student-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Orange in the Big Apple - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Orange in the Big Apple - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"Finding the right career path as a college student is a tough journey and looks different for everyone. For Matt Myers, a senior studying advertising, his journey included attending the advertising trip to New York City. The AdClub is a student-run organization that hosts an annual trip to New York City to provide students the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/\" \/>\n<meta property=\"og:site_name\" content=\"Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-07T18:44:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2018\/12\/Matt_Meyer.jpg\" \/>\n<meta name=\"author\" content=\"Hillary Tune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hillary Tune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/\"},\"author\":{\"name\":\"Hillary Tune\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#\\\/schema\\\/person\\\/569f000aca9fa12bba5f8ab96c17d08e\"},\"headline\":\"Big Orange in the Big Apple\",\"datePublished\":\"2018-12-07T18:44:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/\"},\"wordCount\":357,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/12\\\/Matt_Meyer.jpg\",\"articleSection\":[\"News\",\"Student News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/\",\"name\":\"Big Orange in the Big Apple - Tombras School of Advertising &amp; Public Relations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/12\\\/Matt_Meyer.jpg\",\"datePublished\":\"2018-12-07T18:44:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#\\\/schema\\\/person\\\/569f000aca9fa12bba5f8ab96c17d08e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/12\\\/Matt_Meyer-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/12\\\/Matt_Meyer-scaled.jpg\",\"width\":2560,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/2018\\\/12\\\/07\\\/big-orange-in-the-big-apple\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Orange in the Big Apple\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#website\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/\",\"name\":\"Tombras School of Advertising &amp; Public Relations\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#\\\/schema\\\/person\\\/569f000aca9fa12bba5f8ab96c17d08e\",\"name\":\"Hillary Tune\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/author\\\/htune1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big Orange in the Big Apple - Tombras School of Advertising &amp; Public Relations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/","og_locale":"en_US","og_type":"article","og_title":"Big Orange in the Big Apple - Tombras School of Advertising &amp; Public Relations","og_description":"Finding the right career path as a college student is a tough journey and looks different for everyone. For Matt Myers, a senior studying advertising, his journey included attending the advertising trip to New York City. The AdClub is a student-run organization that hosts an annual trip to New York City to provide students the [&hellip;]","og_url":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/","og_site_name":"Tombras School of Advertising &amp; Public Relations","article_published_time":"2018-12-07T18:44:27+00:00","og_image":[{"url":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2018\/12\/Matt_Meyer.jpg","type":"","width":"","height":""}],"author":"Hillary Tune","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hillary Tune","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#article","isPartOf":{"@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/"},"author":{"name":"Hillary Tune","@id":"https:\/\/cci.utk.edu\/adpr\/#\/schema\/person\/569f000aca9fa12bba5f8ab96c17d08e"},"headline":"Big Orange in the Big Apple","datePublished":"2018-12-07T18:44:27+00:00","mainEntityOfPage":{"@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/"},"wordCount":357,"commentCount":0,"image":{"@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#primaryimage"},"thumbnailUrl":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2018\/12\/Matt_Meyer.jpg","articleSection":["News","Student News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/","url":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/","name":"Big Orange in the Big Apple - Tombras School of Advertising &amp; Public Relations","isPartOf":{"@id":"https:\/\/cci.utk.edu\/adpr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#primaryimage"},"image":{"@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#primaryimage"},"thumbnailUrl":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2018\/12\/Matt_Meyer.jpg","datePublished":"2018-12-07T18:44:27+00:00","author":{"@id":"https:\/\/cci.utk.edu\/adpr\/#\/schema\/person\/569f000aca9fa12bba5f8ab96c17d08e"},"breadcrumb":{"@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#primaryimage","url":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2018\/12\/Matt_Meyer-scaled.jpg","contentUrl":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2018\/12\/Matt_Meyer-scaled.jpg","width":2560,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/cci.utk.edu\/adpr\/2018\/12\/07\/big-orange-in-the-big-apple\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cci.utk.edu\/adpr\/"},{"@type":"ListItem","position":2,"name":"Big Orange in the Big Apple"}]},{"@type":"WebSite","@id":"https:\/\/cci.utk.edu\/adpr\/#website","url":"https:\/\/cci.utk.edu\/adpr\/","name":"Tombras School of Advertising &amp; Public Relations","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cci.utk.edu\/adpr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cci.utk.edu\/adpr\/#\/schema\/person\/569f000aca9fa12bba5f8ab96c17d08e","name":"Hillary Tune","url":"https:\/\/cci.utk.edu\/adpr\/author\/htune1\/"}]}},"_links":{"self":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":0,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"wp:attachment":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}