{"id":96189,"date":"2023-12-14T13:56:22","date_gmt":"2023-12-14T18:56:22","guid":{"rendered":"https:\/\/adpr.utk.edu\/?page_id=96189"},"modified":"2026-04-14T16:27:20","modified_gmt":"2026-04-14T20:27:20","slug":"tombras-touchpoints","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/about\/service-outreach\/tombras-touchpoints\/","title":{"rendered":"Tombras Touchpoints"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-hero-split has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Content-Creators-Workshop-w-Emerald-Youth_5999-Enhanced-NR.jpg\" alt=\"\" class=\"wp-image-105820 size-full\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Content-Creators-Workshop-w-Emerald-Youth_5999-Enhanced-NR.jpg 1024w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Content-Creators-Workshop-w-Emerald-Youth_5999-Enhanced-NR-300x200.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Content-Creators-Workshop-w-Emerald-Youth_5999-Enhanced-NR-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Tombras Touchpoints<\/h1><\/div>\n\n\n\n<p>The Tombras School of Advertising and Public Relations\u2019 Touchpoints are community-based initiatives serving students and young professionals as they explore, study and begin careers in advertising and public relations. <\/p>\n\n\n\n<p>These touchpoints are carefully designed to provide opportunities for all students, such as professional development workshops for Tombras School students,  mentorship, and other signature programs. Keep scrolling to learn more!<\/p>\n\n\n\n<p class=\"is-style-utkwds-cta-link\"><a href=\"http:\/\/tombras.utk.edu\" target=\"_blank\" rel=\"noreferrer noopener\">Learn about the gift behind Tombras Touchpoints<\/a><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-stack-3up has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-92536adf wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<h2 class=\"wp-block-heading alignwide\">Pre-collegiate outreach<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column utkwds-stack has-white-background-color has-background is-layout-flow wp-container-core-column-is-layout-89fc711d wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Creators-Workshop-w-Emerald-Youth_6084-Enhanced-NR.jpg\" alt=\"\" class=\"wp-image-105823\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Creators-Workshop-w-Emerald-Youth_6084-Enhanced-NR.jpg 960w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Creators-Workshop-w-Emerald-Youth_6084-Enhanced-NR-300x225.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Creators-Workshop-w-Emerald-Youth_6084-Enhanced-NR-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Content Creator\u2019s Toolbox<\/h3>\n\n\n\n<p>Every&nbsp;summer we offer a<em>&nbsp;<\/em>one-week&nbsp;intensive&nbsp;program&nbsp;that gives&nbsp;20&nbsp;high school students the opportunity to explore the field of advertising and public relations by learning the foundations of content&nbsp;creation&nbsp;and working with brands.&nbsp;Students explore their creativity while learning how to be strategic in their choice of content, messaging, and channels.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-stack has-white-background-color has-background is-layout-flow wp-container-core-column-is-layout-89fc711d wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Palooza-2.7.25_9951-Enhanced-NR.jpg\" alt=\"\" class=\"wp-image-105824\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Palooza-2.7.25_9951-Enhanced-NR.jpg 960w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Palooza-2.7.25_9951-Enhanced-NR-300x225.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Content-Palooza-2.7.25_9951-Enhanced-NR-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Content Palooza<\/h3>\n\n\n\n<p>Content&nbsp;Palooza is an interactive, hands-on event that introduces high school students to the world of creative storytelling. Designed to stimulate interest in advertising and PR, the event introduces students to&nbsp;real-world issues via group activities and interactive exercises. At the center of the experience is Make a Pitch, a unique card game that brings together trivia, strategy, and innovative campaign development.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-stack has-white-background-color has-background is-layout-flow wp-container-core-column-is-layout-89fc711d wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Bearden-Middle-Students-23.jpg\" alt=\"A Bearden Middle School student holds an orange fanny pack out while talking to four other middle school students circled around him.\" class=\"wp-image-106123\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Bearden-Middle-Students-23.jpg 960w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Bearden-Middle-Students-23-300x225.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Bearden-Middle-Students-23-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">ADPR Exploration Initiative<\/h3>\n\n\n\n<p>Through partnerships with flagship high schools in the state, the Tombras School offers a variety of pre-collegiate engagement opportunities designed to help students explore advertising and public relations and imagine themselves in careers in these fields. These initiatives include:<\/p>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-accordion-group has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-utk-wds-accordion\"><div data-accordion=\"true\" class=\"utk-wds-accordion-wrapper\" data-color-scheme=\"medium\">\n<div class=\"wp-block-utk-wds-accordion-panel\"><h2 class=\"utk-wds-accordion__heading\" data-accordion-heading=\"true\"><div>Tombras School Visits<\/div><\/h2><section data-accordion-section=\"true\"><div class=\"utk-wds-accordion__panel-body\">\n<p>We host middle and high school students for tours of our college at the University of Tennessee, Knoxville.&nbsp;Our tour provides an overview of the student experience within the Tombras School along with interactive activities geared towards creating a greater understanding of the advertising and public relations industry.&nbsp;&nbsp;<\/p>\n<\/div><\/section><\/div>\n\n\n\n<div class=\"wp-block-utk-wds-accordion-panel\"><h2 class=\"utk-wds-accordion__heading\" data-accordion-heading=\"true\"><div>Guest Speakers<\/div><\/h2><section data-accordion-section=\"true\"><div class=\"utk-wds-accordion__panel-body\">\n<p>The Tombras School faculty volunteer to visit high schools in the state (virtually and in person) to discuss education and career paths in advertising and public Relations. Additionally, our faculty are engaged in research and industry and bring excitement to the classroom around trends in advertising and public relations.&nbsp;<\/p>\n<\/div><\/section><\/div>\n\n\n\n<div class=\"wp-block-utk-wds-accordion-panel\"><h2 class=\"utk-wds-accordion__heading\" data-accordion-heading=\"true\"><div>Teacher Externships<\/div><\/h2><section data-accordion-section=\"true\"><div class=\"utk-wds-accordion__panel-body\">\n<p>Our faculty welcomes high school teachers to the Tombras School to support their efforts to stay current with theoretical and industry applications to integrate into their lessons. We are happy to partner with the Tombras Agency and alumni to make this an enriching experience for teachers in Tennessee.\u00a0<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-stack-group has-smokey-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dbf27b9b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-e79eb6d5d1889782d2f4489648f4f89f\">Professional development programs<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column utkwds-stack has-light-background-color has-background is-layout-flow wp-container-core-column-is-layout-93565cdf wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-9-27-23_Tombras-Students-Tour_534-Enhanced-NR.jpg\" alt=\"\" class=\"wp-image-105826\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-9-27-23_Tombras-Students-Tour_534-Enhanced-NR.jpg 960w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-9-27-23_Tombras-Students-Tour_534-Enhanced-NR-300x225.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-9-27-23_Tombras-Students-Tour_534-Enhanced-NR-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Tombras Talks<\/h3>\n\n\n\n<p>During the academic year, the Tombras School hosts guest speakers and workshop opportunities geared towards helping current students develop the professional skills that can help them secure internships and careers in the field.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tombras Agency Tours&nbsp;<\/strong><\/h4>\n\n\n\n<p>Students get to experience the work environment at an advertising agency and learn more about&nbsp;day-to-day&nbsp;operations.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Industry Coaching&nbsp;<\/strong><\/h4>\n\n\n\n<p>Students have an opportunity to have their portfolio and resumes reviewed by Tombras Agency professionals.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Agency 101<\/strong><\/h4>\n\n\n\n<p>Students\u00a0learn\u00a0about advertising industry roles and ask questions of junior level employees.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-stack has-light-background-color has-background is-layout-flow wp-container-core-column-is-layout-93565cdf wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Carla_White_touchpoints_Fall-BOV-Student-Panel_054.jpg\" alt=\"\" class=\"wp-image-106125\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Carla_White_touchpoints_Fall-BOV-Student-Panel_054.jpg 960w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Carla_White_touchpoints_Fall-BOV-Student-Panel_054-300x225.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/Carla_White_touchpoints_Fall-BOV-Student-Panel_054-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Future Educators Fellowship<\/h3>\n\n\n\n<p>The purpose of this program is to provide future college professors with the opportunity to gain insight into the workings of an advertising agency, to update and enrich their teaching, as well as inform their research. <\/p>\n\n\n\n<p>During the summer, a Tombras School PhD candidate is chosen as a fellow to be hosted by the Tombras Advertising Agency for 2-4 weeks. During this time, the fellow would be assigned to one or two agency departments as a shadow, invited to listen in on meetings and have one-on-one conversations with staff members to learn about their roles and the projects they are working on.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-gallery is-style-orange-texture has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light twoUp-gallery-lgsm\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group twoUp-gallery is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image alignright size-full twoUp-gallery-img-lg clipCorner-tl\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"740\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web10-23-23_Howard-High-Visit_327.jpg\" alt=\"\" class=\"wp-image-105833\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web10-23-23_Howard-High-Visit_327.jpg 1110w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web10-23-23_Howard-High-Visit_327-300x200.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web10-23-23_Howard-High-Visit_327-1024x683.jpg 1024w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web10-23-23_Howard-High-Visit_327-768x512.jpg 768w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image alignleft size-full twoUp-gallery-img-sm\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"740\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Howard-School-Visit-2.jpg\" alt=\"\" class=\"wp-image-105834\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Howard-School-Visit-2.jpg 1110w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Howard-School-Visit-2-300x200.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Howard-School-Visit-2-1024x683.jpg 1024w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-Howard-School-Visit-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Tombras School of Advertising and Public Relations\u2019 Touchpoints are community-based initiatives serving students and young professionals as they explore, study and begin careers in advertising and public relations. These touchpoints are carefully designed to provide opportunities for all students, such as professional development workshops for Tombras School students, mentorship, and other signature programs. Keep [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":85943,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-96189","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tombras Touchpoints - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/about\/service-outreach\/tombras-touchpoints\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tombras Touchpoints - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"The Tombras School of Advertising and Public Relations\u2019 Touchpoints are community-based initiatives serving students and young professionals as they explore, study and begin careers in advertising and public relations. These touchpoints are carefully designed to provide opportunities for all students, such as professional development workshops for Tombras School students, mentorship, and other signature programs. 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