{"id":87863,"date":"2023-07-07T10:46:19","date_gmt":"2023-07-07T14:46:19","guid":{"rendered":"https:\/\/adpr.utk.edu\/beta\/?page_id=85975"},"modified":"2026-04-14T16:11:33","modified_gmt":"2026-04-14T20:11:33","slug":"faculty-showcase","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/about\/faculty-showcase\/","title":{"rendered":"Faculty Showcase"},"content":{"rendered":"\n
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Celebrating Excellence<\/p>\n\n\n

Faculty Showcase<\/h1><\/div>\n\n\n\n

Our faculty are dedicated to producing impactful research that provides valuable insights into advertising and public relations. This showcase exemplifies how our faculty work to provide new insights and perspectives into important topics that affect their field and beyond.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Featured faculty research<\/h2>\n\n\n\n

Please note that some articles, books, and other published works may require a subscription.<\/em> Students and UT employees interested in reading a published piece can seek access through the UT Libraries website, lib.utk.edu<\/a>.<\/em><\/p>\n\n\n\n

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\"Eric<\/figure>\n\n\n\n
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Professor Eric Haley, Associate Professor Matthew Pittman<\/strong><\/h4>\n\n\n\n

Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media<\/a><\/p>\n\n\n\n

In this Journal of Advertising <\/em>article, Haley and Pittman outline the Foote, Cone, and Belding (FCB)grid\u2019s original propositions as a strategic tool and discuss some of ways it has been misinterpreted along the way.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Minjie<\/figure>\n\n\n\n
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Associate Professor Minjie Li<\/strong><\/h3>\n\n\n\n

Exemplifying Power Matters: The Impact of Power Exemplification of Transgender People in the News on Issue Attribution, Dehumanization, and Aggression Tendencies<\/a><\/p>\n\n\n\n

Through integrating the theories of exemplification, attribution, and dehumanization, Li\u2019s study experimentally investigates how the power exemplification of members from marginalized social groups like the transgender community in the news narrative interacts with the cisgender heterosexual audience\u2019s sex to redirect people\u2019s intergroup attitudes, responsibility attribution for transgender social issues, dehumanization, and aggression towards transgender people.<\/p>\n\n\n\n

The findings, published in the Journalism Practice<\/em> journal, demonstrated that after exposure to the news content featuring a high-power transgender woman exemplar, cisgender heterosexual women respondents reported significantly higher levels of dehumanization in regard to transgender people\u2019s human nature. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Tombras School faculty articles in The Conversation<\/em><\/h2>\n\n\n\n
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Associate Professor Matthew Pittman<\/h2>\n\n\n\n

How does a person become famous when they\u2019re just a kid?<\/a><\/p>\n\n\n\n

5 Super Bowl commercials that deserve places in the advertising hall of shame<\/a><\/p>\n\n\n\n

Social media drains our brains and impacts our decision making \u2013 podcast<\/a><\/p>\n\n\n\n

Why Dunkin\u2019 and Lego rebrands succeeded \u2013 but X missed the mark<\/a><\/p>\n\n\n\n

Social media scatters your brain, and then you buy stuff you don\u2019t need<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Celebrating Excellence Our faculty are dedicated to producing impactful research that provides valuable insights into advertising and public relations. This showcase exemplifies how our faculty work to provide new insights and perspectives into important topics that affect their field and beyond. Featured faculty research Please note that some articles, books, and other published works may […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":85888,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-87863","page","type-page","status-publish","hentry"],"yoast_head":"\nFaculty Showcase - Tombras School of Advertising & Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/about\/faculty-showcase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faculty Showcase - Tombras School of Advertising & Public Relations\" \/>\n<meta property=\"og:description\" content=\"Celebrating Excellence Our faculty are dedicated to producing impactful research that provides valuable insights into advertising and public relations. 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