{"id":87723,"date":"2023-07-18T16:13:17","date_gmt":"2023-07-18T20:13:17","guid":{"rendered":"https:\/\/adpr.utk.edu\/beta\/?page_id=87723"},"modified":"2026-07-28T12:18:15","modified_gmt":"2026-07-28T16:18:15","slug":"sifan-xu","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/","title":{"rendered":"Sifan Xu"},"content":{"rendered":"\n
\n

Sifan Xu<\/h1>\n\n\n\n

Associate Professor and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations<\/p>\n<\/div>\n\n\n\n

\n
\n
\n
\"Sifan<\/figure>\n\n\n\n
\n
\n

Contact Information<\/strong><\/p>\n<\/div>\n\n\n\n

\n

sifanxu@utk.edu<\/a><\/p>\n\n\n\n

Sifan Xu’s website<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Sifan Xu is an associate professor at the Tombras School of Advertising and Public Relations. He uses both qualitative and quantitative methods to conduct research regarding crisis communication and organization-public relationships. Specifically, he examines crisis communication in the community contexts and the role of individuals\u2019 social identities in influencing their perceived positions and relationships with different types of organizations.<\/p>\n\n\n\n

His most recent work appears in the Chinese Journal of Communication, Public Relations Review<\/em>, and the Journal of Contingencies and Crisis Management<\/em>. He has coauthored two book chapters and regularly presents his research in NCA, AEJMC, and ICA. In the past he held three single-authored top papers from NCA and ICA.<\/p>\n\n\n\n

\n

Education<\/div><\/h2>
\n

<\/p>\n\n\n\n

    \n
  • PhD, Communication, University of Maryland, College Park, 2018<\/li>\n\n\n\n
  • MA, Communication, University of Maryland, College Park, 2016<\/li>\n\n\n\n
  • BA, Culture and Communication, University of International Relations, Beijing, 2013<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n\n\n

    Research Interests<\/div><\/h2>
    \n

    <\/p>\n\n\n\n

      \n
    • Social identities and organization-public relationships<\/li>\n\n\n\n
    • Community-based crisis communication<\/li>\n\n\n\n
    • Risk communication<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Sifan Xu Associate Professor and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations Contact Information sifanxu@utk.edu Sifan Xu’s website Sifan Xu is an associate professor at the Tombras School of Advertising and Public Relations. He uses both qualitative and quantitative methods to conduct research regarding crisis communication and organization-public relationships. Specifically, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":85822,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-87723","page","type-page","status-publish","hentry"],"yoast_head":"\nSifan Xu - Tombras School of Advertising & Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sifan Xu - Tombras School of Advertising & Public Relations\" \/>\n<meta property=\"og:description\" content=\"Sifan Xu Associate Professor and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations Contact Information sifanxu@utk.edu Sifan Xu’s website Sifan Xu is an associate professor at the Tombras School of Advertising and Public Relations. He uses both qualitative and quantitative methods to conduct research regarding crisis communication and organization-public relationships. Specifically, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/\" \/>\n<meta property=\"og:site_name\" content=\"Tombras School of Advertising & Public Relations\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T16:18:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/\",\"name\":\"Sifan Xu - Tombras School of Advertising & Public Relations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/07\\\/Sifan-Xu-WEB.jpg\",\"datePublished\":\"2023-07-18T20:13:17+00:00\",\"dateModified\":\"2026-07-28T16:18:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/07\\\/Sifan-Xu-WEB.jpg\",\"contentUrl\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/07\\\/Sifan-Xu-WEB.jpg\",\"width\":740,\"height\":960,\"caption\":\"Sifan Xu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/sifan-xu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Advertising & Public Relations\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Directory\",\"item\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/about\\\/directory\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Sifan Xu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/#website\",\"url\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/\",\"name\":\"Tombras School of Advertising & Public Relations\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cci.utk.edu\\\/adpr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sifan Xu - Tombras School of Advertising & Public Relations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/","og_locale":"en_US","og_type":"article","og_title":"Sifan Xu - Tombras School of Advertising & Public Relations","og_description":"Sifan Xu Associate Professor and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations Contact Information sifanxu@utk.edu Sifan Xu’s website Sifan Xu is an associate professor at the Tombras School of Advertising and Public Relations. He uses both qualitative and quantitative methods to conduct research regarding crisis communication and organization-public relationships. Specifically, […]","og_url":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/","og_site_name":"Tombras School of Advertising & Public Relations","article_modified_time":"2026-07-28T16:18:15+00:00","og_image":[{"width":740,"height":960,"url":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/","url":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/","name":"Sifan Xu - Tombras School of Advertising & Public Relations","isPartOf":{"@id":"https:\/\/cci.utk.edu\/adpr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/#primaryimage"},"image":{"@id":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/#primaryimage"},"thumbnailUrl":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg","datePublished":"2023-07-18T20:13:17+00:00","dateModified":"2026-07-28T16:18:15+00:00","breadcrumb":{"@id":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/#primaryimage","url":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg","contentUrl":"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg","width":740,"height":960,"caption":"Sifan Xu"},{"@type":"BreadcrumbList","@id":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cci.utk.edu\/adpr\/"},{"@type":"ListItem","position":2,"name":"About Advertising & Public Relations","item":"https:\/\/cci.utk.edu\/adpr\/about\/"},{"@type":"ListItem","position":3,"name":"Directory","item":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/"},{"@type":"ListItem","position":4,"name":"Sifan Xu"}]},{"@type":"WebSite","@id":"https:\/\/cci.utk.edu\/adpr\/#website","url":"https:\/\/cci.utk.edu\/adpr\/","name":"Tombras School of Advertising & Public Relations","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cci.utk.edu\/adpr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/pages\/87723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/comments?post=87723"}],"version-history":[{"count":3,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/pages\/87723\/revisions"}],"predecessor-version":[{"id":106261,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/pages\/87723\/revisions\/106261"}],"up":[{"embeddable":true,"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/pages\/85822"}],"wp:attachment":[{"href":"https:\/\/cci.utk.edu\/adpr\/wp-json\/wp\/v2\/media?parent=87723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}