{"id":87723,"date":"2023-07-18T16:13:17","date_gmt":"2023-07-18T20:13:17","guid":{"rendered":"https:\/\/adpr.utk.edu\/beta\/?page_id=87723"},"modified":"2026-02-17T15:10:36","modified_gmt":"2026-02-17T20:10:36","slug":"sifan-xu","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/","title":{"rendered":"Sifan Xu"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Assistant Professor and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations<\/p>\n\n\n\n<p><a href=\"mailto:sifanxu@utk.edu\" class=\"ek-link\">sifanxu@utk.edu<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/faculty.utk.edu\/Sifan.Xu\" class=\"ek-link\">Website<\/a><\/p>\n\n\n\n<p>Sifan Xu is an assistant professor at the Tombras School of Advertising and Public Relations. He uses both qualitative and quantitative methods to conduct research regarding crisis communication and organization-public relationships. Specifically, he examines crisis communication in the community contexts and the role of individuals\u2019 social identities in influencing their perceived positions and relationships with different types of organizations. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-utkwds-right-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg\" alt=\"Sifan Xu\" class=\"wp-image-86699\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg 740w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB-231x300.jpg 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>His most recent work appears in the <em>Chinese Journal of Communication, Public Relations Review<\/em>, and the <em>Journal of Contingencies and Crisis Management<\/em>. He has coauthored two book chapters and regularly presents his research in NCA, AEJMC, and ICA. In the past he held three single-authored top papers from NCA and ICA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Education<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PhD, Communication, University of Maryland, College Park, 2018<\/li>\n\n\n\n<li>MA, Communication, University of Maryland, College Park, 2016<\/li>\n\n\n\n<li>BA, Culture and Communication, University of International Relations, Beijing, 2013<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Research Interests<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social identities and organization-public relationships<\/li>\n\n\n\n<li>Community-based crisis communication<\/li>\n\n\n\n<li>Risk communication<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Assistant Professor and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations sifanxu@utk.edu Website Sifan Xu is an assistant professor at the Tombras School of Advertising and Public Relations. He uses both qualitative and quantitative methods to conduct research regarding crisis communication and organization-public relationships. Specifically, he examines crisis communication in the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":85822,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-87723","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sifan Xu - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sifan Xu - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"Assistant Professor and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations sifanxu@utk.edu Website Sifan Xu is an assistant professor at the Tombras School of Advertising and Public Relations. 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