{"id":87715,"date":"2023-07-18T15:44:13","date_gmt":"2023-07-18T19:44:13","guid":{"rendered":"https:\/\/adpr.utk.edu\/beta\/?page_id=87715"},"modified":"2026-02-17T15:02:07","modified_gmt":"2026-02-17T20:02:07","slug":"matthew-pittman","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/matthew-pittman\/","title":{"rendered":"Matthew\u00a0Pittman"},"content":{"rendered":"\n
\n
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Associate Professor and Executive Director, Adam Brown Social Media Command Center<\/p>\n\n\n\n

pittman@utk.edu<\/a><\/p>\n\n\n\n

Website<\/a><\/p>\n\n\n\n

Matthew Pittman (PhD, University of Oregon) is an associate professor of advertising and director of the Adam Brown Social Media Command Center. He studies social influence and cognition, mostly within the context of sustainable campaigns, social media, and influencers. <\/p>\n\n\n\n

His work has been published in journals such as the Journal of Advertising, Journal of Consumer Psychology, International Journal of Advertising, Computers in Human Behavior, Journal of Business Ethics<\/em>, Journal of Media Ethics, Journal of Interactive Advertising<\/em>, and others. <\/p>\n<\/div>\n\n\n\n

\n
\"Matthew<\/figure>\n<\/div>\n<\/div>\n\n\n\n

He is a member of the American Academy of Advertising and the International Communication Association. He enjoys running, working out, and being silly with his family and two corgis, Sir Winston Furchill and Sir Archibald the Furst. He is active on Instagram and TikTok: @MatthewCPittman<\/p>\n\n\n\n

Education<\/h2>\n\n\n\n
    \n
  • PhD, Media Studies, University of Oregon, 2017<\/li>\n\n\n\n
  • MDiv, Theology and Culture, Fuller Theological Seminary, 2013<\/li>\n\n\n\n
  • BA, Media Arts and Design, James Madison University, 2003<\/li>\n<\/ul>\n\n\n\n

    Research Interests<\/h2>\n\n\n\n
      \n
    • Social Media and Cognition<\/li>\n\n\n\n
    • Sustainability Campaigns<\/li>\n\n\n\n
    • Green\/Environmental Advertising<\/li>\n\n\n\n
    • Viral Marketing<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Associate Professor and Executive Director, Adam Brown Social Media Command Center pittman@utk.edu Website Matthew Pittman (PhD, University of Oregon) is an associate professor of advertising and director of the Adam Brown Social Media Command Center. He studies social influence and cognition, mostly within the context of sustainable campaigns, social media, and influencers. His work has […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":85822,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-87715","page","type-page","status-publish","hentry"],"yoast_head":"\nMatthew\u00a0Pittman - Tombras School of Advertising & Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/about\/directory\/matthew-pittman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matthew\u00a0Pittman - Tombras School of Advertising & Public Relations\" \/>\n<meta property=\"og:description\" content=\"Associate Professor and Executive Director, Adam Brown Social Media Command Center pittman@utk.edu Website Matthew Pittman (PhD, University of Oregon) is an associate professor of advertising and director of the Adam Brown Social Media Command Center. 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