{"id":85931,"date":"2023-07-07T09:24:29","date_gmt":"2023-07-07T13:24:29","guid":{"rendered":"https:\/\/adpr.utk.edu\/beta\/?page_id=85931"},"modified":"2026-04-13T17:43:12","modified_gmt":"2026-04-13T21:43:12","slug":"doctoral-program","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/graduate-programs\/doctoral-program\/","title":{"rendered":"Doctoral Program"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull utkwds-text-cta-media has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dbf27b9b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-utkwds-left-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/2-28-25_CCI-PhD-Neyland-Stadium-Tour_211-1024x683.jpg\" alt=\"A doctoral student holds up a phone and smiles while taking photos.\" class=\"wp-image-105888\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/2-28-25_CCI-PhD-Neyland-Stadium-Tour_211-1024x683.jpg 1024w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/2-28-25_CCI-PhD-Neyland-Stadium-Tour_211-300x200.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/2-28-25_CCI-PhD-Neyland-Stadium-Tour_211-768x512.jpg 768w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/2-28-25_CCI-PhD-Neyland-Stadium-Tour_211.jpg 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Become a leader in your field<\/h2>\n\n\n\n<p>When you enter our doctoral program and pursue a concentration in advertising or public relations, you will be mentored and supported along the way by faculty. This interdisciplinary program allows you to tailor your interests and broaden your perspectives as we prepare you to be a leader in the academic world of advertising or public relations.<\/p>\n\n\n\n<p class=\"is-style-utkwds-cta-link\"><a href=\"https:\/\/cci.utk.edu\/graduate-programs\/communication-and-information-phd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore CCI&#8217;s doctoral program<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light utkwds-billboard\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large)\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-133\" alt=\"\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/themes\/utkwds\/assets\/images\/bkg-cot-imagelight.jpg\" data-object-fit=\"cover\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#eeeeee\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-245a7cd6 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-494b7923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">Research at the Tombras School<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-billboard-divider has-orange-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>As part of a Research 1 institution, our faculty is constantly engaged in innovative and cutting-edge research. Students working with faculty will learn how to conduct peer-reviewed academic research on a wide range of media-connected topics from sports communication to new media to political communication. <a href=\"https:\/\/cci.utk.edu\/adpr\/faculty-showcase\" class=\"ek-link\">Check out our faculty showcase to explore recent research produced by our faculty. <\/a><\/p>\n\n\n\n<p>Doctoral students also have the opportunity to seek support for research from the College of Communication and Information&#8217;s <a class=\"ek-link\" href=\"https:\/\/ric.utk.edu\">Research and Innovation Center (RIC)<\/a>.<\/p>\n\n\n\n<p class=\"is-style-utkwds-cta-link\"><a href=\"https:\/\/cci.utk.edu\/ric\/researchers\/student-researchers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Student research support at CCI<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-quote-media-orange is-style-orange-texture has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile utkwds-media-quote has-white-background-color has-background\" style=\"grid-template-columns:auto 27%\"><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote utkwds-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">ADPR here at UT has allowed me to work one-on-one with some brilliant professors who constantly challenge me in my research and teaching. I feel lucky&nbsp;to have a school and college that prioritize their grad students!&#8221;<\/p>\n<cite><span class=\"name\">Shelby Luttman Rios<\/span><br><span class=\"title\"><\/span>PhD alumna<span class=\"college\">Tombras School of Advertising and Public Relations<\/span><\/cite><\/blockquote>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Shelby-Luttman-WEB.png\" alt=\"\" class=\"wp-image-87673 size-full\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Shelby-Luttman-WEB.png 740w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Shelby-Luttman-WEB-231x300.png 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\">We&#8217;re here to help!<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"960\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg\" alt=\"Sifan Xu\" class=\"wp-image-86699\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB.jpg 740w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/Sifan-Xu-WEB-231x300.jpg 231w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-44e3bdee wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Sifan Xu<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size\">Associate Professor and Graduate Programs Coordinator for the Tombras School of Advertising and Public Relations<\/p>\n\n\n\n<p class=\"has-small-font-size\"><a class=\"ek-link\" href=\"mailto:sifanxu@utk.edu\">sifanxu@utk.edu<\/a><\/p>\n\n\n\n<p class=\"utkwds-cta-link has-small-font-size\"><a href=\"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sifan-xu\">Sifan Xu&#8217;s profile<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group utkwds-contact-single has-light-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"940\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Jenny-Crowley-3.jpg\" alt=\"\" class=\"wp-image-105781\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Jenny-Crowley-3.jpg 760w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Jenny-Crowley-3-243x300.jpg 243w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-44e3bdee wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Jenny Crowley<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-utkwds-orange-separator\" \/>\n\n\n\n<p class=\"has-small-font-size\">Associate Professor and CCI Director for College-Wide Graduate Programs<\/p>\n\n\n\n<p class=\"has-small-font-size\">865-974-1144<\/p>\n\n\n\n<p class=\"utkwds-cta-link has-small-font-size\"><a href=\"mailto:jcrowle3@utk.edu\"><\/a><a href=\"mailto:mcho@utk.edu\"><\/a><a href=\"mailto:jcrowle3@utk.edu\" class=\"ek-link\">jcrowle3@utk.edu<\/a><\/p>\n\n\n\n<p class=\"utkwds-cta-link has-small-font-size\"><a href=\"https:\/\/cci.utk.edu\/cmst\/about\/directory\/jenny-crowley\/\">Jenny Crowley&#8217;s profile<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-top-center utkwds-text-media-bg-texture\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--60)\" id=\"admissions-aid\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/cci.utk.edu\/wp-content\/themes\/utkwds\/assets\/images\/arch_texture_bg_2.jpg\" style=\"object-position:50% 0%\" data-object-fit=\"cover\" data-object-position=\"50% 0%\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-smokey-color has-text-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c7b3064f wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Admissions and aid<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide utkwds-link-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\">\n<ul class=\"wp-block-list is-style-utkwds-link-group-2up\">\n<li><a href=\"https:\/\/cci.utk.edu\/admissions-and-aid\/masters-admissions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how to apply<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/onestop.utk.edu\/billing-payments\/cost-of-attending-ut-graduate-student\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore tuition and costs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cci.utk.edu\/admissions-and-aid\/graduate-student-funding\/\">CCI graduate student funding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gradschool.utk.edu\/costs-and-funding\/\" target=\"_blank\" rel=\"noreferrer noopener\">UT graduate student funding<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-utkwds-left-frame\"><img decoding=\"async\" src=\"https:\/\/cci.utk.edu\/wp-content\/uploads\/2024\/08\/4-18-24_UTK-Exteriors_102-1024x683.png\" alt=\"\" class=\"wp-image-65009\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Become a leader in your field When you enter our doctoral program and pursue a concentration in advertising or public relations, you will be mentored and supported along the way by faculty. This interdisciplinary program allows you to tailor your interests and broaden your perspectives as we prepare you to be a leader in the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":85927,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-85931","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doctoral Program - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/graduate-programs\/doctoral-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doctoral Program - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"Become a leader in your field When you enter our doctoral program and pursue a concentration in advertising or public relations, you will be mentored and supported along the way by faculty. 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