{"id":85888,"date":"2023-07-06T15:57:24","date_gmt":"2023-07-06T19:57:24","guid":{"rendered":"https:\/\/adpr.utk.edu\/beta\/?page_id=85888"},"modified":"2026-04-13T11:31:40","modified_gmt":"2026-04-13T15:31:40","slug":"about","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/about\/","title":{"rendered":"About Advertising &amp; Public Relations"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull utkwds-hero-full-width has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center utkwds-hero-full-width-image\" style=\"min-height:735px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"700\" class=\"wp-block-cover__image-background wp-image-105976 size-full\" alt=\"\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-hero-ADPR-Lobby-Signage_July-07-2023-2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-hero-ADPR-Lobby-Signage_July-07-2023-2.jpg 1700w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-hero-ADPR-Lobby-Signage_July-07-2023-2-300x124.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-hero-ADPR-Lobby-Signage_July-07-2023-2-1024x422.jpg 1024w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-hero-ADPR-Lobby-Signage_July-07-2023-2-768x316.jpg 768w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web-hero-ADPR-Lobby-Signage_July-07-2023-2-1536x632.jpg 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-orange-bar has-orange-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dbf27b9b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><\/div>\n\n\n\n<div class=\"wp-block-group utkwds-hero-full-width-content has-smokey-color has-white-background-color has-text-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\"><h1 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\">About Advertising &amp; Public Relations<\/h1><\/div>\n\n\n\n<p>Our faculty and staff are dedicated to both providing opportunities for all students and producing high-quality, impactful research. Everything we do at the Tombras School of Advertising and Public Relations is a reflection of our commitment to access, engagement, excellence, and creating community<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile utkwds-media-text has-white-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/About-Tombras-Lettering-Install-29-1024x683.jpg\" alt=\"View of the Tombras School of Advertising and Public Relations lettering on the outside of the building.\" class=\"wp-image-86648 size-full\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/About-Tombras-Lettering-Install-29-1024x683.jpg 1024w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/About-Tombras-Lettering-Install-29-300x200.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/About-Tombras-Lettering-Install-29-768x512.jpg 768w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2023\/07\/About-Tombras-Lettering-Install-29.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">A program of excellence<\/h2>\n\n\n\n<p>With its nationally recognized educators and wide-ranging opportunities, the Tombras School of Advertising and Public Relations continues to be a program of excellence at the University of Tennessee, Knoxville. Our ACEJMC-accredited program goes above and beyond to prepare students and scholars to become innovative leaders in their respective fields.<\/p>\n\n\n\n<p class=\"is-style-utkwds-single-link\"><a href=\"https:\/\/cci.utk.edu\/adpr\/about\/accreditation-information\" target=\"_blank\" rel=\"noreferrer noopener\">Student statistics and accreditation information<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2024\/10\/AEJMC-Web-logo.jpg\" alt=\"The logo for the Accrediting Council on Journalism and Mass Communications, which accredits the Tombras School of Advertising and Public Relations' programs.\" class=\"wp-image-103446\" style=\"aspect-ratio:1.9901271038208885;width:417px;height:auto\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2024\/10\/AEJMC-Web-logo.jpg 800w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2024\/10\/AEJMC-Web-logo-300x151.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2024\/10\/AEJMC-Web-logo-768x386.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-stack-3up has-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-dbf27b9b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column utkwds-stack has-white-background-color has-background is-layout-flow wp-container-core-column-is-layout-89fc711d wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Vision<\/h3>\n\n\n\n<p>The future of the University of Tennessee\u2019s College of Communication and Information lies in innovative learning, scholarship, and societal engagement. The primary aspiration of the college can be summarized in a single word: excellence. The college and its individual units will become recognized for their excellence internationally, nationally and regionally and for the caliber of their research and creative activity, teaching, and service. Collaboration across the units will maximize our contributions to the university and society. Aligned with this vision, the School of Advertising and Public Relations is one excellent school with two strong and distinct programs committed to teaching, research, and service to the professions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-stack has-white-background-color has-background is-layout-flow wp-container-core-column-is-layout-89fc711d wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Mission<\/h3>\n\n\n\n<p>The College of Communication and Information is a community of scholars and creators devoted to the study of communication and information and their related processes and technologies. This mission is achieved through excellence in research\/creative activity, teaching and service. The college shares the values of intellectual pursuit, international and intercultural awareness, engagement and other core ideals of the University of Tennessee in the land-grant tradition. The Tombras School of Advertising &amp; Public Relations applies the college\u2019s mission to its programs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column utkwds-stack has-white-background-color has-background is-layout-flow wp-container-core-column-is-layout-89fc711d wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f1d49814 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading\">Values<\/h3>\n\n\n\n<p>CCI and the Tombras School are committed to fostering a sense of collegiate and social community. The culture of CCI and the Tombras School includes an emphasis on the responsibility of access to information and the exercise of freedom of expression. CCI and the Tombras School promote new knowledge creation through research and creative activities.<\/p>\n\n\n\n<p>The college and the Tombras School believe in and cultivates the following values: <\/p>\n\n\n\n<div class=\"wp-block-group alignfull utkwds-accordion-group has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-utk-wds-accordion\"><div data-accordion=\"true\" class=\"utk-wds-accordion-wrapper\" data-color-scheme=\"medium\">\n<div class=\"wp-block-utk-wds-accordion-panel\"><h2 class=\"utk-wds-accordion__heading\" data-accordion-heading=\"true\"><div>Tombras School values<\/div><\/h2><section data-accordion-section=\"true\"><div class=\"utk-wds-accordion__panel-body\">\n<ul class=\"wp-block-list\">\n<li>Intellectual curiosity and critical thinking<\/li>\n\n\n\n<li>Leadership<\/li>\n\n\n\n<li>Global and intercultural engagement<\/li>\n\n\n\n<li>Freedom of expression and independent media<\/li>\n\n\n\n<li>Ethics, honesty and integrity<\/li>\n\n\n\n<li>Innovation and creativity<\/li>\n\n\n\n<li>Service, community responsibility and engagement<\/li>\n\n\n\n<li>Integration of theory, practice and knowledge<\/li>\n\n\n\n<li>Interdisciplinary and relationship building<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\">History of the Tombras School of Advertising &amp; Public Relations<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The University of Tennessee, Knoxville, was among the first 30 schools in the country to offer marketing and advertising courses. The Department of Advertising was a part of the School of Commerce and the Department of Marketing, which offered two advertising courses in 1914 called \u201cSales Management,\u201d and \u201cAdvertising and Selling Campaigns.\u201d In 1932, the first public relations classes were offered; however, public relations was a part of the journalism curriculum for many years. In 2003, public relations joined advertising as the School of Advertising and Public Relations.<\/p>\n\n\n\n<p>On July 1, 1969, the College of Communications was founded, which was formed from the already existing Department of Journalism and newly established Department of Advertising. Later that year, the college moved into a brand-new facility that CCI still calls home today: the Communication &amp; Information Building, then known as the Communications and University Extension Building.<\/p>\n\n\n\n<p>In 1977, the college awarded its first PhD degree, in which students gain expertise in either a primary and a cognate area in advertising, public relations, communication studies, information sciences, or journalism and media. The College of Communications became the College of Communication and Information in 2003, when the School of Information Sciences joined the college.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-utkwds-right-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Tombras_AdPr_Unveil_046-1024x683.jpg\" alt=\"Doolye Tombras stands at a podium under a tent, speaking into a microphone to an audience while the Smokey mascot stands in the background.\" class=\"wp-image-105981\" srcset=\"https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Tombras_AdPr_Unveil_046-1024x683.jpg 1024w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Tombras_AdPr_Unveil_046-300x200.jpg 300w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Tombras_AdPr_Unveil_046-768x512.jpg 768w, https:\/\/cci.utk.edu\/adpr\/wp-content\/uploads\/sites\/5\/2026\/04\/web_Tombras_AdPr_Unveil_046.jpg 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Opened in 2016, the Adam Brown Social Media Command Center is powered by Sprinklr.&nbsp; While it is run by the Tombras School of Advertising and Public Relations, the facility is used for all school and research projects.<\/p>\n\n\n\n<p>The Tombras School made history in March 2022 as the first named school at UT. It is also the first named school of advertising and public relations in the SEC, as well as at a land-grant institution. This partnership between a top flagship land-grant institution and a national industry agency leader is unique and represents a shared goal of accelerating student access and opportunity via a vision driven by a comprehensive set of outreach initiatives. The partnership provides students with unparalleled opportunity and real-world connections.<\/p>\n\n\n\n<p class=\"is-style-utkwds-cta-link\"><a href=\"https:\/\/tombras.utk.edu\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about the partnership<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our faculty and staff are dedicated to both providing opportunities for all students and producing high-quality, impactful research. Everything we do at the Tombras School of Advertising and Public Relations is a reflection of our commitment to access, engagement, excellence, and creating community Vision The future of the University of Tennessee\u2019s College of Communication and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-85888","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Advertising &amp; Public Relations - Tombras School of Advertising &amp; Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Advertising &amp; Public Relations - Tombras School of Advertising &amp; Public Relations\" \/>\n<meta property=\"og:description\" content=\"Our faculty and staff are dedicated to both providing opportunities for all students and producing high-quality, impactful research. 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